Most seasoned singles know that dating culture can be broken up into hookup culture and actually-looking-to-date-long-term relationship culture. Most online dating sites are a mix of both, and after living with online dating as an increasingly ubiquitous option for the past 20 years, the general public (mostly) sees dating sites as a super normal means to find casual dates or a hookup.

But what if you’re looking for a serious relationship that lasts? What if you just don’t want to be alone on Valentine’s Day ever again? What if you’re over casual dating and just want someone consistent to come home to? What if you have no idea where to start? Big names like match and eharmony likely come to mind, but they’re not interchangeable — nor are they your only options.

Can you really fall in love with someone online?

The long-term potential of online dating is still met with a cloud of doubt. However, new evidence is proving that relationships that started online might have a stronger foundation than those that started offline. A 2017 study cited in the MIT Technology Review found that people who meet online are more likely to be compatible and have a higher chance of a healthy marriage if they decide to get hitched. If marriage is your goal, you’ll be glad to know that another more recent study found that heterosexual couples who met online were quicker to tie the knot than couples who met offline. Either way, online dating seems to be a good recipe for a satisfying, long-term relationship whether it involves marriage or not.

No one is saying that online dating is the variable that changes everything, but the research does point to the fact that people who sign up for dating sites that require thoughtful responses are more ready to settle down. Plus, 2020’s uptick in dating app sign-ups — due to sheer boredom or the forced realisation that it’d actually be pretty nice to spoon on a nightly basis — mathematically upped your chances of meeting someone special. 

It’s important to note that Covid has changed dating forever. Communication skills were forced to evolve in the year that most human connection was facilitated through a screen. People learned to voice their boundaries and have serious talks (like about social distancing) early on. Coronavirus anxiety became a natural conversation starter and universal way to bond. More single people may now be more comfortable with delving into deeper subjects with someone they met online — a great thing for serious relationship hunters, if true. Tinder thinks the honesty will carry over when things are back to normal, and hopefully the aggressively horny people will continue to weed themselves out. At the very least, isolation may have simply forced more people to realise that they do, in fact, crave more company than a booty call. Tinder says that more daters are open to “seeing where things go” than they were before the pandemic.

We should also remember what we learned while dating in the era of social distancing: You’re never required to meet up with a match in person immediately. Someone’s willingness to date you via texting or FaceTime is a pretty clear sign that they’re genuinely interested in learning more about you. Even if and when social distancing isn’t as believable of an excuse as it was in 2020, someone who pressures you to hang out before you’re ready probably isn’t long-term material.

Divorcees and single parents have particularly high untapped potential on online dating sites, too. True, being in the over-60 group may mean that more people your age are already off the market — but online dating can prove that the mature dating pool isn’t as bleak as you think, even if your local one is. People over 50 actually have an advantage over the younger crowd: Many people in their 20s and 30s just aren’t ready to settle down. Developing a crush on someone is more likely to end with an awkward “situation-ship” rather than something serious. Most older folks have been figuring this whole “love” thing out for longer than millennials have been alive. With life experience and possible previous marriages under your belt, you know the red flags and you know what you want. If you want commitment, a site with a high barrier to entry — like eharmony, match, or Elite Singles — could help to weed out people who aren’t about to pay a high monthly price just to mess around. 

What makes a dating site better for relationships than others?

Do we even need to get into why Tinder is a long shot? Is being introduced to nearly every person in a 10-mile radius worth the cliché bios or how they’re “not looking for commitment?” Sure, Tinder has its fair share of those lucky success stories, but it’s also the dating app where ghosting, breadcrumbing, and every other disheartening dating trend flourish.

Singles looking for something serious might get frustrated with sites that only give a limited number of matches per day. But choosing sites that force you to be selective really heightens the focus on what you’re truly looking for in a perfect match — and gets you closer to cuffing status

For online daters who want the power to peruse the dating pool, you need to seek out detailed, high-energy profiles that give a well-rounded idea of who you’re messaging. Swiping is guided by the compatibility ranking that most sites offer, which predicts how well you’ll get along with other daters based on how you both answered questions. Plus, you can tell how much other daters care about the process by how much effort they put into their profile. If a single sentence about being drama free is the extent of someone’s bio, you can assume that they’re not taking this seriously and that they almost definitely create drama.

Potential matches will analyse your dating profile, so make sure it does you justice

On its face, it makes sense to question the legitimacy of a connection with someone who is only showcasing their best self. But how much more information are you really getting from the tipsy person hitting on you at the bar aside from what they look like in reality? The dating sites that let users express themselves with prompts — from favourite movies to where you want to retire — are setting you up for success by avoiding an unnecessary argument six months in.

The best way to attract genuine people? Be authentic yourself. That’s easier said than done when your biggest worry is that a truthful answer — like the fact that you might not be as good of a communicator as you would like — will deter “the one” from swiping right. But deep down, you know that lying on a compatibility questionnaire probably won’t lead to a healthy relationship. It’s crucial to remind yourself that people who get freaked out by your honesty aren’t ideal potential partners, anyway. We’ve left out the dating sites that get torn apart in reviews for being ravaged by scammers and fake profiles, but asking to video chat before meeting up in real life is a smart way to confirm that the photos match the person behind them.

What is the best dating site for finding a serious relationship?

There are dating sites for hooking up, dating sites for women, dating sites for men, dating sites for satisfying every kink, and everything in between. What we’re saying is that there are a lot of options out there, so we’ve tried to make your life that little bit easier by just shortlisted the best options for finding someone who’s in it for the long haul. 

We’ve lined up a selection of top dating apps and sites, including big names like eharmony and Match. We recommend taking your time and properly considering all of your options, and then picking a favourite. 

These are the best dating sites for finding a serious relationship in 2021.


High success rate speaks for itself • Questionnaire makes you think about what you need to work on • Super user-friendly
Historically not super friendly to LGBTQ+
If you’re laser-focused on hetero matrimony, this is the dating site you’ve been waiting for.

eharmony

Casual daters will feel smothered here, but marriage-minded people will love the focus on settling down.

  • One month:
    £44.95
  • Six months:
    £24.95/month
  • 12 months:
    £13.95/month
  • 24 months:
    £11.95/month
Have you ever watched an advert for eharmony and wondered if a dating site that corny actually works? Weirdly enough, it does. A spokesperson for the site says that over 2 million people have found love on eharmony. That doesn’t mean you’re going to walk down the aisle within the first year, but it at least narrows your options to singles who are open to being exclusive, meeting the family, or moving in together.
As you might expect from a site that’s all about settling down and getting married, the sign-up process is a doozy. eharmony uses a comprehensive questionnaire with 32 dimensions to match you with people based on your long-term compatibility. You’ll rate yourself on prompts like “it’s important that your belongings are properly organised,” with sliding scale responses. On paper, asking questions like these right off the bat makes total sense when pairing two people together — but they’re so basic.
Profiles also look really nice, like a fancy résumé designed by a graphic designer. You even have the option to put your favourite TV shows, music, sports, and more on your profile.
It should be noted that eharmony hasn’t always felt like a welcoming place to members of the LGBTQ+ community. Following a 2010 lawsuit, its gay and lesbian spin-off site Compatibility Partners has been folded into eharmony’s overall site, but users on Reddit as recently as 2019 say that it still seems geared more toward straight people.  


Largest user base of all • Lets you choose dealbreakers • emergency features and AI photo verification coming soon • More laid back profile building than eharmony
Constantly bombarded with notifications • Recent legal issues with FTC • Prices change too often
Match’s proven success rate over the decades and evolving mobile adaptions keep it a go-to for all ages.

Match

The original dating site reigns supreme with a proven algorithm and loads of active users.

  • One month:
    £29.99
  • Three months:
    £19.99/month
  • Six months:
    £9.99/month
Long-term relationships are the name of the game at Match
It’s kind of comforting that you’ve been seeing TV commercials about the success of Match.com for the past 20-some years. Launched in 1995, its decades in the business help Match bring a comforting level of experience to the table for singles wary about online dating. The original site is so confident in the blueprint it’s been perfecting over the years that it guarantees that you’ll find someone in six months. If you don’t, you get six months for free.
Match continues to solidify its spot as a well-rounded choice for all ages because it refuses to get lost as an antiquated, corny dating site. You’re at least tediously scrolling through people Match thinks you’ll like based on shared interests like volunteering or clubbing, pet preferences, whether you want (or have) kids, and more. If something like smoking cigarettes is a deal breaker, you can indicate that, too.
Match has so many online daters in its arsenal that it’s hard to avoid the notification onslaught even if you live in a less-populated area. However, it should slow down once the algorithm starts learning about your swiping behaviors.
Most of us would like to believe that anyone paying almost £30 per month is genuinely looking for a seriously relationship, but Match has had its fair share of extreme catfishing. It is working to make this better, and Match is set to follow Tinder as the second Match Group app to utilise location-based emergency services via Noonlight as well as photo verification to authenticate users and ensure that they’re the same person that’s in their profile pictures. 


Rapidly-growing user base • High statistics for second dates • One of the first swiping apps to actually use an algorithm
Filtering by height no longer a free feature • Have to pay for unlimited matches
A more serious Tinder alternative, Hinge wants to find you a relationship so you can delete the app all together.

Hinge

Millennials finally have an algorithm-oriented swiping app that’s less casual than Tinder.

  • One month:
    £6.95
  • Three months:
    £4.70/month
  • Six months:
    £3.86/month
Young people looking to at least go on a few dates with the same person instead of everything turning into a friends with benefits situation was a major blind spot for dating sites — until Hinge blew up. The premise and user base might be in the same realm as apps like Tinder and Bumble, but Hinge’s unique profile criteria and algorithms based on that criteria set the scene for matches with real-life, long-term potential.
Despite the fact that we’re actively seeking out new dating apps and feel a rush every time a cute contender swipes right back, no one looking for something serious wants to be on these. The whole point of online dating is to find your person so you can stop looking for your person. That’s the whole idea behind Hinge’s 2019 rebrand to “the dating app designed to be deleted.” Catchy slogans mean nothing without real-world success, however. Thankfully, these Hinge statistics offer a vote of confidence for anyone who’s skeptical about whether dating behind a screen can actually foster serious connections IRL. Beta trials of a feature called “We met” asked Hinge users how the first date went. Some 90% said the first date was great and 72% said they’d be down for a second date.
There’s a common understanding among users that Hinge isn’t just for sex, but there’s no pressure to rush into a relationship either. Instead of extensive cheesy questionnaires and spam emails about the 50 winks you were sent, Hinge uses your personal prompts, ethnicity, religion, education, and more to find you anywhere from five to 15 matches per day. Prompts range from “The most spontaneous thing I’ve ever done” to “Two truths and a lie.” Seems like a good recipe for a first convo that’s not about sex, right? 


High price weeds out people who don’t take dating seriously • Low chance of getting catfished • Recent update makes questionnaire more fun
Subscription prices are ridiculously high • Distance filter starts at 50 miles • Might get suggestions that don’t match your filters
You can speak your love language and money language here, but it takes a high disposable income to justify these prices.

EliteSingles

A place for career-oriented individuals who don’t have the time to swipe right.

  • Three months:
    £70.17/month
  • Six months:
    £54.63/month
  • 12 months:
    £39.01/month
It only takes dating one person with completely different professional goals or spending habits to make you realise that a relationship can’t stay afloat on romance alone. For those unwilling to budge when it comes to their partner’s educational values and career goals, EliteSingles attempts to offer a more established pool than the wider dating pools of eharmony or Match.
EliteSingles loves to brag that 82% of its members are graduates, and with most of its members between the age of 33-50, we can pretty surely say you won’t have to worry about accidentally coming across a fresh uni grad. Freshers wouldn’t be down to pay £70 per month on a dating site anyway, and neither would people who are only looking for a friend with benefits situation. They can do that on Tinder for free. That high subscription price is just another giveaway that EliteSingles is targeted toward serious folks with a disposable income who are ready to focus on someone with an equally-mature lifestyle.
Mixed online reviews make it difficult to justify that price point, though. Matches might be further away than you indicated in your mile range and, unfortunately, it’s hard for EliteSingles (or any dating website) to verify that someone makes the amount of money that they claim to make. However, it’s comforting to know that all profiles are manually verified and that your money is going toward an upscale fraud detection system.
Some 29 different matching algorithms mesh together to find singles that complement your attachment style, selfishness, and more important personality type stuff. Strewn throughout the mundane sections are laid back questions like “Do you like sleeping with the window open?” and “Which of these foods would you like the best?” It’s no five-minute signup, but at least it covers all your bases. 


Clear and easy to navigate • Made for older people who want to meet older people without fishing through eharmony
The site doesn’t reveal premium prices until you sign up • Expensive
SilverSingles is a good option for those with limited internet experience who only want to meet people their age.

SilverSingles

SilverSingles is dedicated to finding romance later in life.

  • Three months:
    £47.45/month
  • Six months:
    £36.81/month
  • 12 months:
    £26.16/month
Dating over the age of 50 means that, more than likely, this is your second or third attempt at love. When Match or eharmony’s user bases still pose too much of a never-married-with-no-kids crowd, SilverSingles is here to let you know that putting yourself back out there doesn’t have to be scary. 
You’re not alone here: 50% of marriages in the US end in divorce. It’s no surprise that many men and women are finding themselves in the online dating world during their golden years. Because SilverSingles wants to ensure that your next relationship is your happily ever after, the sign-up process and questionnaires will take a good bit of time to asses the type of partner you are. The site will use your info to send you five of its best matches per day.
A sister site to EliteSingles, SilverSingles uses the same intense compatibility system that EliteSingles does, bringing in the popular big five personality traits to assess five levels of your being: openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. If you’ve heard of Senior Singles Meet in the past, SilverSingles is that same site with a rebrand — so it has actually been working on mastering the five factor model in tandem with senior dating for about two decades.
If you were worried about online dating because of the whole “technology” thing, don’t worry. The site is easy to navigate and clearly lays out the path to a premium membership, which will get you unlimited messaging with matches among other convenient features. Creeps are weeded out by a high-end verification process and you can report any user who’s acting suspicious or inappropriate.

What dating sites are better for just hooking up?

So things didn’t work out with the person you thought you’d be with forever? Give yourself some space to heal before looking for love again — but by all means, do the hooking up that you couldn’t do while you were in a relationship.

These are the best dating sites for finding that hook up.


Massive user base • Loads of features for maximum satisfaction
Outdated and unattractive layout • Entire site looks like a virus-ridden porn ad • Best features get pricey
If you can get past the fact that it looks like an ad for a deserted strip club, you’ll get the satisfaction you were looking for and more.

AdultFriendFinder

Live videos and more monthly visitors than eharmony makes this a great option for finding a casual fling.

  • One month:
    £15
  • Three months:
    £13.33/month
  • 12 months:
    £10.08/month
AdultFriendFinder is probably the best hookup site, and that’s because it’s literally impossible to walk away unsatisfied. 
Though a lot of young people use Tinder to find casual sex, AFF is more… mature. Regardless of whether you’re looking for an in-person hookup or to blow off some steam via sexting or raunchy videos, AFF has everything that your dirty mind can think of and more.
With over 25 million monthly users as well as live video options, chat rooms, groups for ultra specific kinks, and more, you can probably assume how wild this site can get. There’s such a large and diverse group of potential matches, you’re very likely to find other like-minded people, which does wonders when all you want to do is connect with someone who’s on the same page as you. 


Easy and instantaneous • Massive nearby user base • Extra fun when travelling
Way too much swiping • Next to no filters • No actual matchmaking algorithm • Only two gender options
The original swiping app where you’ll find everyone you know, a ton of people you don’t know, and a date in under 10 minutes.

Tinder

The original swiping app where you should be able to find a hot date in under 10 minutes.

  • Tinder Plus:
    £4.99/month
  • Tinder Gold:
    £7.49/month
If you’re thinking of dating apps, you’re thinking of Tinder. It pioneered the now-ubiquitous swiping function, revolutionising the world of online dating and boasting 1.6 billion swipes per day. What started out as strictly a hookup app has turned into one of the biggest matchmakers in the world. As you’re served a series of photos, swipe right if you like what you see and left if you don’t. When you both indicate interest in each other, you’ll get a notification that it’s a match.
Tinder may not want to advertise as such, but we all know what it’s mostly used for. You’re quite literally deciding if you want to interact with someone based on nothing but profile pictures and a quote from The Office, so yeah, you can see how getting laid would be the main goal of most users — but hey, we all know those couples who met on Tinder and have been together for years. It’s fast, easy, and if there’s one app that even the shyest, most skeptical people will be on, it’s Tinder.
It’s free for general use, but Tinder does offer two upgrades: Tinder Plus and Tinder Gold. These include extras like undoing a left swipe (bless), send “Super Likes” to people you’re really into, and in the case of Tinder Gold, see which users have liked your profile.

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