Just a month after Hulu began testing an official ‘watch party’ feature, Amazon has decided to join the bandwagon.

The company today began rolling out a beta of the feature (US-only, for now) that allows up to 100 viewers to participate in synchronized playback of a TV show or movie. Playback is controlled by the host, and there’s a chat window that participants can communicate with. And because it’s 2020 and all, you can communicate in stickers too.

To start a watch party, simply head on over to the content you’d like to watch; you’ll see the watch party button right on the show or movie’s title.

The feature is rolling out ‘slowly’ to Prime Video subscribers in the US – both viewers and hosts must be located in the US and have a Prime Video account. No word on when the feature might arrive in other regions. For more on how to start a watch party with other services, check out our guide here.

Celebrate Pride 2020 with us this month!

Why is queer representation so important? What’s it like being trans in tech? How do I participate virtually? You can find all our Pride 2020 coverage here.

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