Target Cyber Monday and Black Friday promotions started early, but they’re still going strong. Thankfully, the retailer is offering a holiday price match guarantee from October 22 to December 24, so if something gets even cheaper at any point, you can make it right. Keep your receipts! We’ve rounded up our favorite deals below.
We test products year-round and handpicked these deals. The discount amounts we show are based on actual street prices at retailers in the past few months. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically.
Top Deals
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Smart Home Deals
We’re not sure if smart displays will be around forever, but if you want one, Google makes some of the best. This second-gen Nest Hub (7/10, WIRED Recommends) doesn’t have a camera, so you have some privacy peace of mind. It’s compact with a 7-inch screen, which makes it ideal for your bedside table. It has sleep-sensing tech to track your sleep quality.
If you want something bigger with a camera, the Google Nest Hub Max (8/10, WIRED Recommends) is our favorite smart display. Its 10-inch display works well in the kitchen but may be too big for a bedroom. It also doubles beautifully as a digital photo frame if you’re a Google Photos user.
The Echo Show 8 is good if you prefer Amazon Alexa over Google Assistant and want to video chat. Just keep in mind that it was $10 less in October. The 8-inch screen is perfectly sized, and is big enough to read recipes and maybe even have a movie playing as you cook, but it doesn’t take up precious counter real estate.
If you want something larger in the Alexa family, the Echo Show 10 swivels around on its unique base. It keeps you in frame while on a video call or keeps your recipe in view as you move around the kitchen. As is true for all Amazon devices, this gadget is best if you frequently use other Amazon products and services.
Amazon’s cute Echo Pop (7/10, WIRED Review) is affordable, comes in fun colors, and is tiny compared to the fully round speakers Amazon usually produces. It sounds good too, but not as good as some of the other Echos.
This owl or dragon-colored, Alexa-powered, smart speaker is our favorite speaker for kids, and it opens up a world of music, audiobooks, and kid-friendly content. You get a year of Amazon Kids+ (usually $3 per month), it’s easy to configure via the parent dashboard, and it can serve as a regular Bluetooth speaker. Just bear in mind that it is internet-connected and has a microphone. Older kids will likely prefer the Amazon Echo (8/10, WIRED recommends), also on sale for $55 ($45 off).
The Fire HD 10 is still our favorite Fire tablet. This version has the fastest processor to date—it’s marginally snappier than you’d find in previous iterations, but hey, an improvement is an improvement. With the biggest screen of the bunch, there’s more room to consume all the Amazon content your heart could want. You can shell out more cash for the new Keyboard Case bundle, a tablet without advertisements on the lock screen, or both.
The Fire HD 8 is our favorite Fire tablet for kids. It’s the same tablet as the “normal” Fire HD 8, but comes with a rugged case, a year of Amazon Kids+, and a two-year worry-free guarantee. If your kid chucks it down the stairs or flings their tablet out the window because Bluey stopped playing, Amazon will replace the tablet for free. The Pro model has a slimmer case, as it’s aimed at older kids. The larger Fire HD 10 Pro is also good for older kids.
The Fire HD 8 (6/10, WIRED Review) is solid for under $100 and this price is within $5 of the lowest price we’ve tracked for it. However, unless you want a small tablet or need to spend as little as possible, it may be worth the $20 extra for the HD 10. The 8’s screen isn’t as good and it’s a bit slower.
There are digital frames that we like more, but Skylight frames still look good. You can use the app or set up a custom email that people can send photos to, and you’ll find a stand or wall mount in the box. We don’t love wall-mounting frames, because you still have a wire hanging down, but it’s an option if you have a good way to hide it.
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Apple Deals
The ninth-generation iPad (8/10, WIRED Recommends) is the best iPad for most people, even over the newer model. It’s usually around $270, which is affordable for an iPad, so this extra discount makes it even more accessible. Its 12-megapixel rear camera supports Center Stage, which keeps you in the frame during video calls, and a True Tone display adjusts the color temperature to match the ambient lighting in your environment. We also love the physical Touch ID-enabled home button. And since it’s the same shape and size as its predecessors, all current accessories will work—like the first-generation Apple Pencil and Apple’s Smart Keyboard.
The ninth-gen iPad is a better choice for most people, but there are a few upgrades here like a more powerful A 14 bionic chip and a more modern design—it loses the home button and has slimmer bezels. The rear camera has been upgraded and the selfie camera moved to the center of the iPad for video calls. It also comes in fun colors, like yellow and pink, which we rarely see anymore.
We recommend the iPad Air (8/10, WIRED Recommends) as an upgrade pick if you can spend more. It packs a 10.9-inch LCD screen, a USB-C port, slim bezels, Touch ID built into the top power button, and the same M1 processor as the 2020 MacBook Air. It also has support for both the second-generation Apple Pencil, Smart Keyboard Cover, and Magic Keyboard Cover. It dipped lower to $460 in July, but we still think this is a solid deal.
All iPads are pretty slim, but if you need something extra portable, the Mini (8/10, WIRED Recommends) is our go-to. We see it typically for $469, at least on Amazon. The 8.3-inch display is great for watching movies or reading ebooks, as well as sketching and taking notes. Equipped with an A15 Bionic processor (the same chip powering the 2021 iPhone 13), it can handle taxing apps and games with ease. It’s worth noting Apple is rumored to be launching a next-gen version soon, but this is still a solid tablet if you don’t need the latest and greatest.
If you don’t need all the extensive capabilities that come with the Apple Watch Series 9, then the second-generation Apple Watch SE is a great option for most people. It can still track important health and fitness features, and with the latest S8 chip, you’ll also get the redesigned Compass app and Crash Detection. It has support for WatchOS 10 too, so you don’t have to worry about missing out on the latest software updates. This is the lowest price we’ve tracked yet—including what it was on Prime Day.
The Beats Studio Pro Wireless Headphones (7/10, WIRED Review) pack excellent noise canceling, good sound quality, and fantastic wireless range. They also offer a stable fit and compact design. These headphones are missing a few key features though, including sensors for auto-pause and multi-band EQ. But with improved sound quality and active noise cancelling, along with a few cool extra features for both Android and Apple devices, these are still a solid option—especially if they’re on sale. This is the lowest price we’ve tracked so far.
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Kitchen and Home Deals
A good budget espresso machine is a rare find, but this one is our favorite and it’s even cheaper on Amazon. You’ll get a solid portafilter, a reliable steam pump, and a steaming wand in a pretty compact body. Unlike other cheap machines we tried, the Stilosa didn’t show signs of slowing down. I (Nena) was gifted this after I got married and it’s easy to use whether I want to brew espresso or just stream milk for my coffee. It also takes up very little room on our counter.
Keurigs are not for the coffee aficionados, but for those of us who just want a quick cup without taking up much space, they work. They’re also often discounted, and this particular model is typically included in these holiday sales. The K-Mini is especially small, so it’s great for crowded kitchens or an office. It comes in great colors too, like pink and a gorgeous forest green.
This coffee grinder is the best one you’ll find with a built-in scale. Set your grind size, select the weight you want, hit Start, and walk away; it shuts itself off when it’s done. It’s easier than using a kitchen scale, and makes better use of limited counterspace.
There’s usually a few KitchenAid Stand Mixers discounted during Cyber Monday, and they’re always popular picks. The motor isn’t quite as powerful as the more expensive Artisan model—that one, made in collaboration with Chip and Joanna Gaines’ brand is also discounted to $350—but this mixer is powerful enough for all but the thickest, stickiest of doughs, and still has 10 speeds. The head tilts back so you can add and remove the included attachments and remove the mixing bowl, which is easier than with the Professional’s non-tilt head. KitchenAid stand mixers have a reputation for being durable, so while it is an initial investment, you can expect it to last for many years. You can also get the smaller 4.5-quart size of the KitchenAid Deluxe on sale, too.
Origin Dyson models are paired down with fewer attachments—this one comes with only a combination tool attachment—so you can save some money if you don’t need all the extras. It still converts into a hand vac. The V8 isn’t as powerful as some other, pricier Dyson vacuums, but it does the job with a 40-minute run time.
Our favorite carpet cleaner, this Bissell looks like a normal upright vacuum cleaner, but it packs plenty of carpet-cleaning power. In our tests, it removed plenty of cat hair and eliminated lingering odors. It’s easy to use, with the two removable tanks—fill the top tank to the marked lines with warm water and detergent, pull a trigger on the handle to wet wash, and then run over the area slowly and watch the bottom tank fill with dirty water.
Photograph: iRobot
The Roomba helped create the robot vacuum revolution and this model is one of its most affordable ways to get in on the movement, including mopping capabilities. With an original price of $350, the i5 has dropped well below $300, making now a great time to pounce.
This vacuum and mop combo from iRobot is best for those with hardwood floors, where it can vacuum and mop at will. It offers several top features, including a self-emptying base and charging station, and this is the lowest price we’ve seen it reach yet.
Dyson is a master of wedging function into beautiful form. We were struck by how well this tool integrates a fan, electric heater, and air purifier into one. It’s capable of filtering out 99.97 percent of particles 0.3 microns in size, and its built-in air quality monitor displays indoor VOC and particulate levels on a bright, easy-to-read display on the front of the unit.
Therabody has discounted a bunch of its massage guns, including this brand new budget model. It’s cheaper feeling than the rest of the lineup and comes with fewer attachments, but it still works well if you want to try the brand without paying for all the extra bells and whistles. There are two other new devices that aren’t discounted as of yet, but among the ones that are is the 5th-gen Pro for $499 ($100 off), which is still ultra-pricey, and best reserved for those who push their muscles to the limits frequently.
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Headphone, Speaker, and Earbud Deals
Photograph: Samsung
Samsung’s Galaxy Buds2 Pro (9/10, WIRED Recommends) are some of our favorite wireless earbuds, particularly for Android users. They work best with Samsung phones, but they pair easily with any Android phone. They have solid noise canceling, up to 7.5 hours of battery life, and a wireless charging case to keep them topped off.
Sony’s WF-1000XM5 (7/10, WIRED Review) source multiple generations of great sound, top features, and excellent noise canceling, all wrapped into their most compact presentation yet. They’re not cheap, so this discount is key if you’re looking to be an earlier adopter of Sony’s latest flagship buds.
Bass lovers take note as this is about as low as it goes for Sony’s popular, noise-canceling bass bombers. Apart from their hefty sound signature, these headphones have some great features, including available EQ if the low-end gets out of hand.
The only issues we had with Sennheiser’s HD 660S2 (7/10, WIRED Review) bass-enriched audiophile beauties were their high price and stiff clamping force. At this price, we can live with a tighter fit, especially since the payoff is gloriously clear and richly detailed sound.
Sony’s working-class noise cancelers offer solid performance. clear sound, and impressive battery life at a much more reasonable price than the brand’s top offerings. With this sale, they offer some of the best value in their class from one of the top names in the business.
Sennheiser’s top noise-canceling headphones got a redesign in the Momentum 4 that includes a new look, massive battery life, and some solid feature upgrades. The noise-canceling tech is good not great, but their class-leading sound makes up for it, especially at this significant price drop.
JBL’s Endurance Peak 3 are that rare pair of earbuds you can feel comfortable wearing at the gym, on the trail, or even in the hot tub thanks to their hearty water resistance and sport-ready fit. They’re light on extras like noise canceling but at this price, they’re a great investment as your go-to workout companions.
Sony’s WH-1000XM4 headphones (9/10, WIRED Recommends) have been a stalwart pair of wireless headphones for years now, and there’s no secret to their success. Offering excellent noise canceling, warm and detailed sound, and a ton of modern features in a comfy design, they’re among the best travel headphones you can buy.
As Sony’s priciest wireless headphones, the WH-1000XM5 had a lot to live up to following the remarkably popular WH-1000XM4. Luckily they deliver the goods with upgraded noise canceling, a posh new design, and a more refined sound signature that adds up to a great package – especially on sale.
Appearing in our Best Gaming Headsets guide, the HyperX Cloud III Wireless offers 120-hour battery life. Right now other stores have it on sale for $130, which is a solid deal, so nabbing it for $100 is bonkers.
Bose’s Soundlink Revolve+ offers excellent sound in a neat and water-resistant design with up to 17 hours of battery on hand. Normally sitting well above $300, this is the best time to grab this powerful portable.
Photograph: JBL
Small but tough, this punchy mini speaker is one of the Best Bluetooth Speakers around. The carabiner clip is easy to attach to a backpack strap or a car seat, making it a great speaker for kids, too. Battery life is around 10 hours. This is its regular discount price for Prime events and Cyber Monday, but it never goes lower.
JBL’s Flip speakers offer excellent bang for your buck, including great sound that’s more detailed, powerful, and poised than you’d expect in a portable (and waterproof) design. The newest model also offers a separate tweeter for better detail. While this is a modest sale, given that you’ll almost always pay around $100 or more, this is a great time to grab it.
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Google Deals
The Pixel 8 is the best upgrade, but the Google Pixel 7A (8/10, WIRED Recommends) is our choice for most people. It’s not badly priced even when not on sale, so this discount makes it extra enticing. It’s snappy, powerful, water-resistant, and capable of charging wirelessly. The camera is great too.
The Google Pixel 8 (7/10, WIRED Review) is the brand’s newest flagship phone. It’s good! It performs well, the camera is fantastic, and the performance is snappy. Our only gripe is with the battery life. The Pixel 8 Pro is also on sale for $799 ($200 off). Read more about the two phones, plus the rest of the lineup, in our Google Pixel Phone Buying Guide.
If you have significantly more money to spend and have been curious about folding phones, Google’s Pixel Fold (8/10, WIRED Recommends) is great. The 5.8-inch front screen is nice and wide on its own, so you can comfortably use all your favorite apps. Or open it up to reveal the 7.6-inch screen for multitasking. Google’s software smarts are here, along with its excellent cameras, making this one of the best folding phones right now.
This is the lowest price we’ve tracked for the Google Chromecast 4K (8/10, WIRED Recommends). We love Rokus for most people, but Google TV’s interface is sleek and great for searching across streaming services, plus there’s built-in Google Assistant. Just keep in mind that you may have to manually clear the cache frequently since there’s not a lot of onboard storage. The HD version of the Chromecast is also on sale for $20, and it’s ideal for anyone with a 1080p TV.
Google’s Pixel Tablet (7/10, WIRED Recommends) is a fantastic Android tablet. The charging dock, which doubles as a speaker, turns this tablet into a smart display. It’s one reason we think the separate smart display is on its way out. The performance and screen are both great for the price, but we wish the battery life and available accessories were better. You can set up to eight user profiles, so anyone in the family can use it with their own apps and home screen.
TV and Soundbar Deals
The LG C3 is one of our favorite TVs for gamers. While the regular price has remained steady at Target, it’s been dropping throughout the year at other retailers making this more like $100 off, rather than $400. Our tester said the picture is vivid with high contrast and loaded with detail but never overblown. Response times are fast at 9.2 milliseconds and it supports all current gaming console features across its four HDMI ports.
We love Samsung’s Frame TVs for their elegant design backed by very good picture quality. These TVs blend into your decor to display art when not in use, then bounce back to a great TV when you need one.
Photograph: Roku
Roku makes our favorite streaming devices. They’re super easy to set up and use and all the major streaming services are included. The Streaming Sticks are the best of the brand’s lineup and while we typically recommend the Plus, this one is just as good for a solid price. The voice remote doesn’t have hands-free features, but there is a voice button for speaking commands.
If you watch mainly Amazon Prime content, the Fire TV Stick is the streaming device you need and this one was just released at the end of September. You can stream from any service, of course, but it’s heavily geared toward the company’s own content. This 4K Max is faster, with 16 gigabytes of storage versus 8, but if you want to spend less and stay in the Amazon ecosystem, the also-new 4K Stick is on sale for $25 ($25 off).
Bose has updated its Smart 900 soundbar to include better bass extension, helping fortify an already-great sound profile. With true upfiring drivers, the system also provides expansive Dolby Atmos and virtual surround sound for a cinematic performance from a single unit, and this is the first time we’ve seen its price drop.
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Sonos Deals
Read our Sonos buying guide to figure out which of the brand’s devices is right for you.
The second-gen Beam gets a ton of upgrades from its predecessor including a faster processor, enhanced sound with support for Dolby Atmos (with compatible TVs and streaming apps), and an HDMI eARC port for higher-definition audio. Plus, it has a slight redesign too, as the fabric cover was swapped for a polycarbonate grille. It’s compatible with Alexa, Google Assistant, and AirPlay 2 as well. For surround sound, you can pair it with a Sonos Sub and two other Sonos speakers.
The Arc (9/10, WIRED Recommends) is our favorite soundbar for big home theaters and it matches the lowest price we’ve tracked. It comes equipped with three tweeters and eight mid-woofers to deliver deep bass, along with full Dolby Atmos support that can bounce sound off walls and ceilings in a way that mimics a surround sound setup. It has a tasteful and understated design too, so it won’t get in the way of your interior aesthetic.
The third-generation Sub is an expensive way to upgrade your bass, but it’s top-notch, and this is the lowest price we’ve tracked so far. It packs better processing power and more memory than the previous generation. The Sub is meant to be paired with Sonos’ non-portable options, like soundbars, speakers, and amplifiers (it won’t pair with the Move, Roam, Port, or Connect).
The Amp is a great option for those looking for an amplifier to power their turntable, TV, outdoor speakers, and more at higher volumes. The front control panel is touch-sensitive, so you can either tap or swipe for things like pausing music and adjusting the volume. The Amp also connects via the Sonos app and comes with support for AirPlay 2. It doesn’t come with built-in mics, but you’ll have voice control if you pair it with another Sonos voice-enabled speaker like the Sonos One or Sonos Move.
While the Amp powers speakers, the Port streams to an amp that then sends a signal to the speakers. Unlike the Amp, it doesn’t come with a control panel, but you can use the Sonos app to adjust treble, bass, and volume. It also has support for AirPlay 2. As with the Amp, you can also pair it with other Sonos speakers for voice control.
Christmas Decor Deals
Photograph: Target
Artificial trees can save you money in the long run, since you aren’t buying a new one every year. Plus, you can keep them up longer. We can’t speak for the quality of all of these, but there is a wide range of sizes and types of trees that should fit most people’s homes and needs, like a 3-inch little spruce or this 6-foot slim Virginia pine that one WIRED family bought last year.
Target makes some of reviewer Nena Farrell’s favorite Christmas decor, and it being on sale before the holiday instead of immediately after is a nice way to add a few things to your rotation this year.
Photograph: Target
Like the decor, Target also makes great ornaments from pretty, to silly, to just plain cute. This deal includes single ornaments as well as multi-packs.
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Toys and Entertainment Deals
We recommend a few Fujifilm Instax instant cameras, and the Mini 40 falls in between the models. It costs more than the Mini 11, but has a classic, retro look, and is a bit cheaper than the Mini 90. It also has a great selfie mode. Just pull up the lens to activate the focus designed specifically for close-ups.
A great set for your favorite Mandalorian fan to create Boba Fett’s starship. We already love a great LEGO set, and this one was rated a Toy of the Year last year.
Following the original Backbone One (8/10, WIRED Recommends) for Lightning port iPhones, there is now a version for Android phones (and the iPhone 15 range) with USB-C. This well-designed mobile controller clamps your phone in the middle and gives you all the buttons, triggers, and joysticks you need to get your game on. The app offers some handy extras, too.
The free $50 gift card makes this deal even more enticing than it would be otherwises. Meta/Facebook’s last-gen VR headset (9/10, WIRED Recommends) may have social media strings attached, but it’s one of the most affordable ways to experience VR right now, and this deal makes it all the better. This entry-level version comes with 128GB of storage, a headset, and two controllers to get your virtual gaming on.
The Surface Pro 9 is our pick for the best 2-in-1 Surface. It uses a built-in kickstand and (optional) keyboard cover to bridge the gap between laptop and tablet. This version comes with a powerful Qualcomm SQ3 processor, 8 gigabytes of RAM, and 256 gigabytes of internal storage. Its battery can last up to 19 hours, though if you go for the optional 5G version, we found it got closer to 7.5 hours.
Updated November 27, 2023: We’ve updated this story to reflect Cyber Monday deals and pricing, and added new deals on gadgets from Apple and Google, some of our favorite Bluetooth speakers, and more.
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