The Verge Guide to Amazon’s Prime Early Access Sale

Amazon Prime Day is no longer a once-per-year shopping event. This year, the company is hosting a second deal extravaganza for Prime members called the Prime Early Access Sale, which kicked off today, October 11th, and runs through tomorrow, October 12th. Like the two-day shopping blitz that is Prime Day, it’s filled with some of the lowest prices we’ve seen on 4K TVs, Amazon Echo devices, noise-canceling headphones, gaming accessories, laptops, and more. We also expect to see competing deals at retailers like Target, Best Buy, and Walmart, all of which we’ll cover during the 48-hour window.

Whether you were expecting Amazon’s Prime Early Access Sale or not, it looks to be a great opportunity to get the jump on your holiday shopping — after all, no one wants to be forced to do all of their shopping during Black Friday and Cyber Monday if they can help it. November 25th should be for sleeping in, not shopping.