The future of the once popular video game industry expo E3 is once again in question as the Entertainment Software Association (ESA) ended its partnership with ReedPop, the company that was helping it revitalize the event.
ReedPop is the company that runs events like PAX, EGX, and C2E2, and the ESA had brought them on board to help reimagine the in-person experience at E3. This was supposed to start with E3 2023, but it ended up being canceled a couple of months before it was supposed to take place. Clearly, the ReedPop and ESA partnership wasn’t working well, so both companies have decided to move on. ESA CEO and president Stanley Pierre-Louis provided the following statement on the matter to GamesIndustry.biz.
“We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events. While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”
This seems to confirm a claim from the Los Angeles City Tourism Commission from earlier in the year that plans for E3 2024 and E3 2025 at the Los Angeles Convention Center had been canceled. That said, Pierre-Louis’ statement and the GamesIndustry.biz report indicate that E3 2024 and E3 2025 aren’t canceled outright.
GamesIndustry.biz notes that it’s still possible for the event to take place in 2024 — just not at the Los Angeles Convention Center — and claims that the ESA is “working on a complete reinvention of the E3 show for 2025.” We’ll just have to wait and see if those plans actually come to fruition, though, as E3 has struggled to return to its former glory since the start of the COVID-19 pandemic.
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