The 4th of July sales and Amazon Prime Day coincide as two excellent opportunities to bag a mid-summer bargain. Generally speaking, both offer great deals and we always cover each at TechRadar. You may be wondering, however, what the differences are and what you should be shopping in each event.
Luckily I can help. I’ve been covering these events as deals editor on TechRadar for four years now so I’ve got plenty of tips, advice, and experience to share for our readers. If you’ve got your 4th of July shopping list ready but are wondering whether you should simply wait until Prime Day (or even Black Friday), then I’ll tell you exactly what to expect in each sale.
While you’re here, I highly recommend bookmarking our 4th of July sales and Amazon Prime Day hub pages, which we’ll be using to roundup all the best deals in each event. If you’re looking for expert-picked deals, these pages should be your first port of call over the next month.
The key differences, explained
The 4th of July sales are what I’d call a ‘traditional’ sales event – one where the deals are shared between online retailers and brick and mortar stores. Overall, it’s a pretty similar setup to other federal holiday sales like Memorial Day and Labor Day, which are other seasonal sales that tend to feature similar types of deals.
Amazon Prime Day, on the other hand, is an online exclusive mega-sale at the world’s biggest retailer. It’s a two day event that’s all about Amazon specifically and you’ll need to be an active Amazon Prime member to get access to the exclusive deals on offer.
It’s worth noting that other retailers have started to try and muscle in on the action in recent years by offering their own ‘anti-Prime Day’ sales around the Amazon Prime Day period. In general, Prime Day has become a kind of mini-Black Friday event in July, although perhaps not quite as vast in content yet.