Loomer’s links to the Trump campaign in 2020 appeared to run deeper than just an endorsement. Mediaite reported at the time that the Trump campaign was using Loomer’s email list to solicit donations, and a Trump campaign fundraising email sent in January 2020 was sent from ‘2020 Illoominate Media,’ a media firm owned by Loomer.
Loomer also ran for Congress again in 2022 in a different Florida district—this time without Trump’s endorsement—but failed to win her Republican primary.
In April 2023, the New York Times reported that Trump had tried to hire Loomer to be part of his reelection campaign team, but the idea was ditched following outrage from some of the former president’s biggest supporters. Several months after the New York Times report was published, Loomer posted a video of herself with Trump on X, captioned: “Best President Ever. I love him so much.” Trump reciprocated, calling Loomer “terrific” and “very special,” adding: “You are a very opinionated lady, I have to tell you that. And in my opinion, I like that.”
Not everyone in Trumpworld hates her, either. In October, Trump campaign senior adviser Jason Miller appeared on Loomer’s show on Rumble, and said to her: “I love what you’re doing.” Alex Bruesewitz, a Trump campaign adviser, also praised Loomer, writing on X: “Laura is a great journalist and a great American.”
In November, Donald Trump Jr. said he would “love to see” Loomer appointed as his father’s press secretary “just to watch DC just explode.” Loomer responded by saying she would “gladly accept” and that “nobody will fight for President Trump harder or defend him against the fake news media harder than I will.”
A few months later, Loomer traveled on Trump’s plane when he visited Iowa on a campaign stop in early January. Her associations with Trump didn’t stop her conspiracy-addled posts: While there, she claimed the attack on the Capitol was an “inside job” and wrote on X, “Personally, I think J6 should be a national holiday in which we celebrate the bravery of American patriots who protested a stolen election.”
Trump’s support of Loomer is well documented, even by Loomer herself. The official Trump campaign website has shared articles from Loomer’s own site on multiple occasions, including several articles attacking the judges overseeing Trump’s various criminal trials. When Loomer posted a video of her badgering Florida governor Ron DeSantis, Trump’s campaign challenger, the former president shared it. He shares a lot of what she writes, including her false claim that she obtained a copy of Harris’ birth certificate that does not say the vice president is American or Black. “Kamala Harris is NOT black and never has been,” Loomer wrote in a post on Truth Social, which Trump shared on the platform.
“Every time President Trump sees me, he always says, ‘You’re so smart. I love your site so much. You’re so intelligent. I love your articles … I read your website every day,’” Loomer said on her Loomer Unleashed podcast.
Unlike a lot of other far-right figures in Trump’s orbit, Loomer does not appear to be playing politics. She doesn’t couch her hatred in coded language to appear more mainstream, and though this has led to her being ostracized by many right-wing figures, Trump has stayed loyal.
“She was largely a joke among the far right, who saw her antics as cringe and overdone,” Joan Donovan, an assistant professor of journalism and emerging media studies at Boston University, tells WIRED. This is exactly what Trump wants, Donovan says: “She is willing to say the quiet part out loud. She is known for the kind of incendiary and bigoted rhetoric that Trump is told by political strategists would sink his chances of winning.”
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