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While COVID-19 vaccines roll out across the country, it’s still important to wear a mask (or two) to stop the spread of the virus. 

A new national PSA from the Ad Council, the Center for Disease Control and Prevention, and WarnerMedia, re-imagining iconic scenes from some of Warner Bros.’ most famous films, emphasizes this message. 

It’s an important one. While 72 percent of Americans say they wear masks at all times outside of their homes, of those who participate in indoor activities outside of their homes, only 44 percent wear masks at all times, according to an Axios-Ipsos survey from earlier this month. 

The PSA launched as part of the Ad Council’s larger “Mask Up America” initiative, which debuted in July 2020 to encourage people to wear masks outside their home. In the PSA, characters such as Dr. Evil, Harry Potter, the Lord of the Rings crew, and Wonder Woman all don masks to inspire you to wear yours, too. No matter what they’re doing, whether that’s fighting villains like Voldemort or getting in tip-top shape like Creed‘s Adonis Johnson, their masks stay on. 

As should yours. 

Finally, social shopping hits at our desire to see our own traits mirrored back at us in the people who sell us products.