1. Best deals
2. Under £25
3. Smart home
4. TVs
5. Laptops
6. Headphones
7. Smartwatches
8. Tablets
9. Gaming
10. Home & kitchen
11. Fashion
12. Health & beauty
13. Fitness
14. Food & drink
15. Toys
Amazon Prime Day 2021 is entering its final few hours, with the deals ending at midnight – so if you haven't found the deal you were looking for yet, or you're still looking for a bargain that catches your eye, you've come to the right place, as we've been trawling the Amazon store to fine the best deals on everything from OLED TVs, Amazon speakers and smartwatches to kitchen appliances.
Below you'll find our pick of the deals across categories including Laptops, Headphones, Home and Kitchen and Fashion, plus direct links to Amazon product pages. So whether you're looking for a new smart speaker or iPad, or a coffee maker or air fryer for the kitchen, you're sure to find a deal you can't resist.
As this is Amazon Prime Day some of the best deals are on Amazon's own products and services – the latest model of the hugely popular Echo Dot speaker is on sale for half price at £24.99, and there are also big savings on Kindle e-readers, Fire TV devices and other Amazon gadgets.
You need to be an Amazon Prime member to take advantage of all these deals, but if you've not yet signed up it's not too late – you can get a free 30-day trial of Prime right now, and start filling your shopping basket straight away.
With just a few hours of Prime Day left you won't want to hang about – we've already seen stock run out on some of the most popular items – so if you see a deal you like we suggest you make a beeline for that 'Buy now' button.
Amazon Prime Day deals: quick links
- Amazon Echo devices: up to 50% off – starting from £9.99
- Amazon Echo Dot:
£49.99£24.99 at Amazon - Amazon Echo Show 5 (2019):
£79.99£39.99 at Amazon - Amazon Fire HD 8 tablet:
£89.99£39.99 at Amazon - Audible Premium Plus: Prime members get 3 months for 99p
- AirPods: now starting at £119.99
- Blink Mini security camera: now just £21.99 for Prime members
- Cookware: up to 68% off pans, bakeware and utensils
- Deals under £15: save on games, smart home, fashion and more
- Electric toothbrushes: save over 60% on Oral-B brushes
- Emma mattress: half price for Prime Day
- Fashion: big savings on Amazon brands starting at under £5
- Headphones: Jabra headphones from £69
- iPad (2020) – 32GB: lowest price ever – now £299
- Kindle: now starting at just £49.99
- Kitchen: Dolce Gusto coffee machines from £59 and more
- Laptops: cheap PCs starting at just £199
- Levi’s: save up to 53%
- MacBook Air M1: £100 off at Amazon – now £899
- Nintendo Switch: bundles from £299
- Nike: save on apparel and trainers
- Pets: food, shampoo and toys up to half price
- PC games: EA titles including The Sims 4 from £7.49
- Prime Video: channel add-ons 99p for three months
- PS5: Demon’s Souls, Immortals and more discounted now
- Smart home: Ring Video Doorbell from £35 and more
- Smartwatches: Fitbit Charge 4 now £99 and more
- Sports nutrition: over 50% off protein powder
- Toys: up to 42% off Funko, Lego, LOL Surprise and more
- TVs: 4K smart TVs from £298
- Vans: trainers and apparel starting from £10
- Wine and beer: save up to 50% on red, whites and lager
- Xbox: blockbuster favourites from £19.99
The best Amazon Prime Day deals
1. Amazon Fire HD 8 tablet: £89.99 £39.99 at Amazon
Save £50 – We’ve only ever seen the Amazon Fire HD 8 go for as low as £54.99 in the past, so this is a new record yet again in today’s Prime Day deals. If you’re looking for a cheap-as-chips tablet that’s not too big, has a bit of storage on the drive, and will quite happily potter through the basics, this one’s a great choice.
2. Echo Dot (4th generation): £49.99 £24.99 at Amazon
Save £25 – Amazon’s latest Echo Dot is currently at its lowest ever price in the Prime Day sale. That’s a whole £4 cheaper than the lowest we’ve seen before making this a deal you won’t want to miss. Small enough to fit into any room, this one’s perfect for playing music, asking questions, and connecting to the myriad of other Alexa-compatible devices available.
3. Tefal 5-Piece Stainless steel pots and pans set: £100 £61.49 at Amazon
Save £38 – Here’s a great discount on this five-piece pots and pans set from Tefal still today – it’s the first time the price has dropped under £70 this year. Why go stainless steel? Well, they’ll last longer, and also hold heat better. These Tefal pans also come with a non-stick surface and the companies thermospot – a nice feature that tells you when your pan is hot enough. (There’s also a cheaper aluminium five-piece set: £55 £35.99 at Amazon.)
4. Simba Hybrid mattress: from £609 £364 at Amazon
Save 40% – Leading mattress maker Simba has cut an enormous 40% off its flagship hybrid mattress at Amazon. We’ve tested this mattress and loved it – it’s comfortable, supportive, and not too hot at night thanks to the layer of pocket springs under the memory foam. Discounts on this popular 25cm deep medium mattress are usually closer to 25%, so this is a ridiculous Prime Day deal – you wont find it cheaper anywhere else.
5. Apple Watch Series 6: £379 £329 at Amazon
Save £50 – This is a brand new record low price on the Apple Watch Series 6, £20 off the previous cheapest price. That means we don’t expect this offer to last long at all, and those in the market for a more luxurious smartwatch should definitely take note.
7. Instant Pot Duo 7-in-1 multi-cooker: £89.99 £49.99 at Amazon
Save £40 – Here’s a great sale on one of the most popular kitchen appliances around – the Instant Pot Duo. This 7-in-1 multi-cooker makes preparation in a whole range of styles an absolute doddle and being 5.7 litre capacity makes it big enough for multiple meals. This one’s definitely a good buy for any budding chef that’s looking to both save time and experiment with a few new flavours.
8. Levi’s: up to 85% off men’s and women’s clothing
Nothing says cool quite like the flash of that iconic red label. From beanies to tees, sweatshirts and quality jeans, there’s plenty of great prices across Levi’s clothing on Amazon. Save on clothing and accessories across men and women’s styles.
9. Apple Pencil 2nd generation: £119 £99 at Amazon
Save £20 – We’ve only ever seen the Apple Pencil second generation drop to £99 once before – over Christmas last year. That means this £20 discount is working particularly hard for you in today’s Prime Day deals, dropping the price of this iPad Pro (2018 and older) and iPad Air 4 stylus just below £100.
10. Nespresso VertuoPlus: £179.99 £68.99 at Amazon
Save £80 – The Nespresso VertuoPlus is one of the best pod coffee machines out there. The Amazon Prime Day sale has knocked a huge amount off the price meaning you can currently get it for just £68.99 – down from an expensive £179.99. Of course, you do need to factor in the cost of pods with these kind of devices.
11. Wine, prosecco and beer: up to 48% off McGuigan, Leffe, Bud and more
From £5.99 – Amazon Prime Day is a great time to refill your beer fridge and wine rack. Bud Light’s ‘Seltzer’ range comes way down in price for non-traditionalists. While red, white and rose wine drinkers are well catered for, there’s even 44% off a case of Nosecco – non-alcoholic sparkling wine!
12. Oral-B Genius 8000 electric toothbrush: £279.99 £69.99 at Amazon
Save £210 – Here’s an Amazon Prime Day deal that’s bound to keep both your teeth and your wallet happy. With a sensor pressure, two-week battery life, and smartphone app integration, this Oral-B Genius 8000 is one exceptionally high-tech toothbrush indeed. Right now it’s under half-price – an absolutely bonkers sale.
13. Amazon Kindle Paperwhite: £119.99 £79.99 at Amazon
Save £40 – Here’s a great sale on the more premium Kindle Paperwhite – a waterproof reader that’s also got double the storage capacity of the standard device. It’s also got a better display, so it’ll be worth the extra if you’re really into your books and have a bit more to spend. Also included is three free months of Kindle Unlimited – a vast library of books for you to check out.
14. Apple AirPods (wired charging): £159 £119.99 at Amazon
Save £39 – We’ve seen this price before on the Apple AirPods, but it’s still a match for the lowest UK price ever. It’s likely this sale will crop up at a few other big sales events this year but why wait? This is a great price on a premium pair of wireless earbuds that feature a nice fit, charging case, and almost seamless iOS device pairing.
15. HP Chromebook 14-db0003na: £219 £179 at Amazon
Save £30 – If you want a great laptop deal for less than £200, then Chromebooks are your best bet. This model hasn’t dropped below £209 all year long, so you’re getting a solid deal at £179. You’re getting excellent performance that beat Windows 10 laptops at this ultra-budget price point.
The best Amazon Prime Day deals under £25
Echo Dot (4th generation): £49.99 £24.99 at Amazon
Save £25 – The latest Amazon Echo Dot has dropped down to a brand new record low price in this year’s Prime Day deals. You’ll find the smaller version of the smart speaker available for just £24.99 right now – £4 cheaper than its previous record low.
Blink Mini security camera: £34.99 £21.99 at Amazon
Save £13 – This latest price cut on the Blink Mini security camera is beating the previously lowest price by a whole £3, which, might not sound that much, but these were already great value cameras. With an easy plug-and-play setup and full 1080p video capture, there’s no better way to keep an eye on your house while on a budget.
Amazon Echo Flex: £24.99 £9.99 at Amazon
Save £15 – This handy little gadget will allow you to extend Alexa to more rooms in your house without having to put a more expensive Echo speaker in there. Put simply, this sales price is an absolute bargain considering it’s actually under half price currently. Recommended, especially in conjunction with the other cheap Echo devices on offer today.
Amazon Music Unlimited 4 months free: £7.99 £0 per month at Amazon
Save £31.96 – If you’ve been considering switching your music streaming service, you’re browsing at the right time. Ahead of this year’s Prime Day deals, Amazon is offering four months of Music Unlimited for free, though note this will resume at the usual £7.99 rate once your trial is up.
Audible Premium Plus: 3-months for 99p at Amazon
Save £30.97 – Amazon Prime members who haven’t already signed up to Audible can take advantage of this early Prime Day deal and score themselves 3-months of one of the best audiobook streaming services for nearly no cost. With this Audible Plus membership you’ll get yourself unlimited access to the Audible Plus library (thousands of titles), and discounts over at the Audible store page – including the promotion below.
Lego: £12.99 – £100.99 at Amazon
Amazon has gone big on its Lego discounts this year, offering a wide range of discounted options. Ranging from smaller projects like a speed boat or car all the way up to a mini statue of liberty or battery powered train! There are plenty of options to choose from with some cheaper options and some big discounts on the larger projects.
Microsoft Modern Mobile Bluetooth Mouse £30 £16.41 at Amazon
Save £14 – Microsoft always makes great mice, here’s one of them for almost half price. This Modern Mobile mouse features a very slick low-profile design, ambidextrous layout, an enhanced wheel for smooth browsing, and the companies BlueTrack technology, which allows it to track accurately on nearly any surface.
McAfee Total Protection, 5 devices, 1-year Subscription + 3 months free £49.99 £17.99 at Amazon
Save £32 – Get a one year subscription to McAfee’s Total Protection package for up to five devices, including PC, Mac, Android, and iOS – all for 64% off the retail price. Plus you’re even getting an additional 3 months for free.
Joby GripTight tripod stand with phone holder: £39.95 £18.99 at Amazon
Save £20.96 – If you’re looking to improve your smartphone footage, the Joby GripTight flexible tripod is now down to a fantastic £18.99 sales price. We haven’t seen a bigger discount that this since 2019, so you’re getting a great deal here.
The Sims 4 expansion and game packs: £34.99 £19.99 at Amazon
Save £15 – Many of these Sims 4 expansion packs rarely see this £19.99 sales price, which means now is a great time to update your game with the latest content. While newer releases aren’t included just yet, you’ll find great prices on packs like Snowy Escape, Get to Work, City Living and more.
The best Amazon Prime Day smart home deals
- Amazon devices: save up to 50% on Echo Dot, Echo Show, and more
- Ring Video doorbell: new models starting at just £35
- Blink security cameras: bundles up to £100 off
Amazon Echo Flex: £24.99 £9.99 at Amazon
Save £15 – If you’re just looking to add Alexa to more rooms without having to spend the full (or discounted) Echo Dot price, the Flex is looking particularly enticing right now. All the way down at £9.99, this is an excellent pick up for budget smart homes.
Amazon Echo Auto: £49.99 £24.99 at Amazon
Save £25 – The Amazon Echo Auto is half price in today’s Prime Day deals, great news for anyone who wants to take Alexa on the road with them. That’s the cheapest this dinky gadget has been, only previously dropping down to £29.99 which makes this offer particularly high value right now.
Amazon Echo Dot (3rd generation): £39.99 £19.99 at Amazon
Save £20 – The previous generation Echo Dot has dropped down to £19.99 at Amazon – that’s still £1 away from its lowest price ever, and just £5 cheaper than the new model. If you’re looking to spend as little as possible (or you’re not a fan of the redesign) this is still a solid deal, but we’d recommend checking out the 4th generation first.
Echo Dot (4th generation): £49.99 £24.99 at Amazon
Save £25 – The latest Amazon Echo Dot has dropped down to a brand new record low price in this year’s Prime Day deals. You’ll find the smaller version of the smart speaker available for just £24.99 right now – £4 cheaper than its previous record low.
Amazon Echo (4th Gen): £89.99 £54.99 at Amazon
Save £35 – The latest generation Echo has just dropped down to a brand new record low price. That’s an extra £15 off the previous £69.99 record, and excellent value for anyone looking to upgrade this Prime Day.
Amazon Fire TV Stick 4K: £49.99 £26.99 at Amazon
Save £23 – If you’re rocking a UHD display, a fantastic addition to any setup is the Amazon 4K Fire Stick. With a £20 saving this model is back down to its lowest price yet this week – excellent news if your fancy new TV doesn’t offer all the latest apps.
Blink Mini security camera: £34.99 £21.99 at Amazon
Save £13 – The Blink Mini security camera only managed to drop to £24.99 last year, which makes new Prime Day price all the more exciting. That’s a record low £21.99 cost, which makes grabbing the plug and play indoor camera all the more enticing.
Amazon Echo Show 5 (2019): £79.99 £39.99 at Amazon
Save £40 – The previous generation Echo Show 5 is back down to that excellent £39.99 sales price we saw last year. That’s perfect if you’re looking to spend as little as possible building up a more visual smart home, especially considering we aren’t seeing any discounts on the new 2021 release yet.
Amazon Echo Show 8 (2019): £99.99 £59.99 at Amazon
Save £40 – Amazon has also knocked the price of the previous generation Echo Show 8 back down to its lowest position ever. The larger model adds extra screen space but also ups the resolution as well – that’s best if you’re going to use your device for video calls as well as smart home control. If, however, you’d appreciate a newer processor and upgraded camera we’d recommend checking out the 2021 model below.
Amazon Echo Show 8 (2021): £119.99 £84.99 at Amazon
Save £35 – The brand new Echo Show 8 is taking its first ever price cut in today’s Prime Day deals. The newer model sports a boost in processing speed and a new 13MP camera that can track and zoom to keep you in frame during video calls as well. That’s plenty of new features well worth springing a little extra for over the previous generation (if you’ll use them that is).
Philips Hue White and Colour Ambiance Starter Kit: £105.03 £74.99 at Amazon
Save £30 – This is the lowest price we’ve ever seen for these smart lights, which can glow more than 16 million colours. They have a Bayonet cap and come with a Hue bridge so you can control them when you’re not at home. Compatible with Amazon Alexa, Google Assistant and Siri so you can use your voice to control them. Snap up this bargain as it won’t be around for long.
The best Amazon Prime Day TV deals
- 30-39-inch: starting at £159
- 43-49-inch: starting at £229
- 50-58-inch: starting at £349
- 65-70-inch: starting at £574
Toshiba 32-inch WK3C Alexa TV: £209 £175 at Amazon
Save £34 – This budget small TV from Toshiba offers surprisingly capable picture quality, despite its compact 32-inch screen. We’ve seen that £209 RRP sitting particularly stubborn since launch, so this first discount is particularly valuable. With built-in Alexa, you can use hands-free voice commands too!
Panasonic 43-inch HX700 4K TV: £449 £349 at Amazon
Save £100 – This mid-range 4K TV from Panasonic is a close sibling to one of our favorite screens, the HX800, but it ditches Panasonic’s basic MyHomeScreen platform for a full-suite Android TV OS and Disney Plus support. Dolby Vision is included too. This model originally launched at £649 and we’ve only just seen that price drop to £449 in recent months, which makes this discount all the more impressive.
Hisense 50A6GTUK TV: £499 £399 from Amazon
Save £100 – this is a great deal for a budget, 55-inch 4K TV with Dolby Vision HDR and DTS Virtual X audio. The OS of Hisense TVs can be a little hit-or-miss (so you might want to rely on your streaming stick of choice rather than the inbuilt options) but at this price, it’s hard to complain if some features aren’t perfect.
Samsung 43-inch Crystal 4K UHD Smart TV (2021): £549 £449 at Amazon
Save £100 – This 2021 Samsung 43-inch 4K is already getting an impressive £100 price cut at Amazon. You’re getting hands-free control with Amazon Alexa and the Google Assistant built-in and a life-like picture experience thanks to Crystal Processor 4K that produces over one billion shades of colour. Until June we hadn’t seen any discount on this newer model, so you’re picking up the very first price cut here.
Sony Bravia 55-inch KD55XH81 TV: £999 £599 at Amazon
Save £400 – This 55-inch tv from Sony is at a great price right now. Not only will you get 4K image with HDR but it comes with Chromecast and AirPlay built into the TV, so whether you prefer Android or iOS you should be able to connect and stream content from your smartphone to the big screen.
Panasonic 58-inch HX800 4K TV: £899 £629 at Amazon
Save £270 – You can save a huge amount of cash in this Prime Day deal on the Panasonic HX800, one of our favorite mid-range 4K TVs. You’ll get multi-HDR support, Dolby Atmos audio, and even Freeview Play.
LG OLED CX 48-inch 4K UHD Smart TV: £1,275 £1,139 at Amazon
Save £136 – This LG OLED TV is a brilliant offer for Prime customers. In this sale, you can get the TV for just £1,139. That’s the lowest price we’ve seen for this premium 48-inch TV that comes with 4K HDR, an OLED panel, Dolby Atmos, HDMI 2.1, and ThinQAI technology.
Sony Bravia KE65A8/P: £2,399 £1,799 at Amazon
Save £600 – if you’ve been on the lookout for an OLED TV, this 65-inch, 4K with HDR option from Sony is a great deal you’ll want to take advantage of. The sound system is powerful too, making this a compelling option for serious home cinema fans.
The best Amazon Prime Day laptop deals
- Under £200: Windows laptops and Chromebooks from £149
- Under £500: Dell, Lenovo and HP up to £100 off
- Under £1,000: save £100 on premium ultra-books
Asus Vivobook 14-inch laptop: £249.99 £199.99 at Amazon
Save £50 – We’ve never seen this 14-inch laptop drop below £199.99 at Amazon. If you’re after an everyday browsing machine the 4GB RAM and 64GB of storage will be perfectly fine and you’re even getting a year of Office for free as well.
HP Chromebook 14-db0003na: £219 £179 at Amazon
Save £40 – Are you looking for a cheap machine that covers the basics? We’d recommend checking out a Chromebook if you fit that bill. This HP Chromebook is a particularly good budget option and it’s at its lowest price all year right now with today’s Prime Day laptop deals. It’s super-budget, but it’ll beat a Windows-based laptop if you’re simply looking for something that can handle browser-based tasks.
Acer Chromebook Spin 311: £279 £224 at Amazon
Save £55 – The Acer Chromebook Spin 311 might just be one of the most flexible laptops you can buy for under £300. Not only really lightweight and almost pocket-sized at 11-inchs, but it’s also fully capable of being converted into a tablet at any time. Bear in mind it’s not the most powerful Chromebook on the market, but for the price, it’s a very handy little thing indeed.
Acer Swift 1 14-inch laptop (Pentium, 128GB): £399.99 £309.99 at Amazon
Save £90 – Here’s a cheaper Windows-based option from Acer that’s a great buy if you simply want a machine for browser-based tasks and word-processing. Inside the Intel Pentium processor, 4GB of RAM, and 128GB SSD will have you zipping along in no time, plus It’s lightweight and solidly built to last with its aluminium chassis.
Asus VivoBook 15.6 inch laptop (Ryzen 5, 512GB): £599.99 £499.99 at Amazon
Save £100 – Not only is this Asus Vivobook absolutely stunning with its super modern aesthetic and nearly borderless screen, but it’s also really up to date. Inside the combination of a Ryzen 5-5500U processor, 8GB of RAM, and 512GB SSD makes this one a very powerful laptop for the money indeed – and with plenty of space too.
Microsoft Surface Laptop Go (Core i5, 128GB): £699.99 £579 at Amazon
Save £120 – Microsoft’s affordable Surface Laptop Go combines decent specs and a stylish, and premium, design. For Prime Day, it’s getting a decent £120 price cut to just £579, £30 cheaper than the previous £609 record low, which is great value for what you’re getting, even if the storage is a little low.
Acer Aspire 5 15.6-inch laptop (Core i5, 1TB): £699.99 £599.99 at Amazon
Save £100 – Not only does this Acer Aspire 5 have a 1TB SSD – something you really don’t see on laptops at this price point, but it’s also got a brand new 11th gen Intel Core i5 processor. Would it be too much to ask for 16GB of RAM too? Yes it would, but we’ll happily settle for that speedy processor and absolutely huge solid-state drive.
Asus VivoBook 14-inch laptop (Core i5, 512GB): £699.99 £599.99 at Amazon
Save £100 – This Asus VivoBook might not be cheap, but if you’re looking for a mid-range laptop that’ll give most ultrabooks a run for their money, then it’s awesome. Not only does it feature a gorgeous metal chassis, but this one’s also got an 11th gen Intel Core i5, 16GB of RAM, and a 512GB SSD too, making it a very, very powerful laptop indeed.
Razer Blade 15 gaming laptop (2020): £1,099 £799.99 at Amazon
Save £300 – Ok, so it’s last year’s model, but here’s an absolutely bonkers sales price on a stunning Razer Blade 15. Unlike most gaming laptops, this one’s got a fully aluminium design that’s absolutely to die for and it’s something you normally pay out the nose for. Note, this one’s also got a GTX 1660 Ti graphics card, 16GB of RAM, a 256GB SSD, and a 144Hz screen too, giving it fairly good performance too.
M1 MacBook Air (256GB): £999 £893 at Amazon
Save £100 – Amazon is offering the M1 MacBook Air for just £899 this week. While we did see an extra £30 off in previous flash sales, this is still a fantastic offer that goes beyond Amazon’s usual £50 discount. You’re getting the entry-level 8GB RAM / 256GB SSD configuration here, with Apple’s monster M1 chip at the helm.
ASUS ZenBook 15.6 Inch (4K) laptop (Core i7, 512GB): £1,399.99 £949.99 at Amazon
Save £450 – In a twist, this ASUS ZenBook offers a 5.65-inch interactive touchscreen trackpad that adapts to your needs for smarter control and multitasking. Powered by Intel’s 10th Generation i7 processor, it comes with 16GB of RAM, 512GB of storage, and 32GB of Optane memory. For Prime Day, this deal won’t last long.
Logitech C920 HD webcam: £89.99 £67.97 at Amazon
If you’ve been working from home lately, you might be looking to upgrade your webcam set-up. This Logitech HD camera is a brilliant way to do that. It’s currently £22 off in the Prime Day sale and while that isn’t the lowest price in its history, we can’t imagine it falling much further anytime soon with the massive webcam demand going on these days. It’s a Full HD 1080p camera with 30fps video calling, HD light correction, dual microphones and connects via USB. As a 4.5 star Amazon’s Choice product with 15,000+ ratings, this is a very popular product.
The best Amazon Prime Day headphone deals
- Over-ear headphones: now starting at £12.79
- True wireless earbuds: record low prices on Jabra, Samsung and more
Sony WF-1000XM3 noise-cancelling wireless earbuds: £220 £129.99 at Amazon
Save £90 – Here’s a huge discount and the lowest price yet on some of the best wireless noise-canceling earbuds money can buy. We’re a massive fan of the Sony WF-1000XM3 here at TechRadar, as are most tech sites, and, although they are quite pricey, they’re definitely worth every penny thanks to that awesome ANC, 32-hour battery life, and comfortable fit.
Sony WH-CH510 headphones: £50 £32.99 at Amazon
Save £17 – These Sony headphones will be a fantastic choice for anyone after a budget pair of headphones. Originally you would have been paying £50 for them but right now, they’re down to an impressive £32.99. For that price, you’re getting 35 hours of battery life, a built in microphone and a pretty decent audio performance that will work great for most casual users.
JBL Tune 600BTNC: £89.99 £49.95 at Amazon
Save £40 – If you’re after something on the cheaper side but don’t want to give up features like active noise cancellation the JBL Tune 600BTNC offer up excellent value for money at £49.95. We grabbed a pair of these over Black Friday last year and they offer a surprising level of audio quality considering their budget price point.
JBL Wireless In-Ear headphones: £129.99 £44.99 at Amazon
While Amazon lists an original price of £69.99 for these headphones, they actually cost much more than that – £129.99 to be exact. That means you’re saving a massive £85 and getting these in-ear headphones at the lowest price they’ve ever fallen. They’re rated IPX7 so they’re waterproof and sweatproof making them an excellent pair of headphones for exercise. They have up to 30 hours of battery life, ambient-aware settings to hear what’s going on around you, and overall, a pretty brilliant sound for this price point.
Sennheiser Momentum 2.0 wireless headphones: £99.99 £75 at Amazon
Save £24.99 – This is a record low price on the Sennheiser Momentum wireless earbuds, and one that’s only been seen over the last few months. With powerful audio and a comfortable fit you’re getting excellent value for money here.
Apple AirPods (wired charging): £159 £119.99 at Amazon
Save £39 – We’ve been seeing this £119 sales price appear during bigger sales events for a while now, which means you’re getting a record low price here. AirPods are so popular that we rarely see them taking new discounts which means this is likely the best price we’ll see this week.
Aftershokz OpenMove: £79.95 £63.95 at Amazon
Save £16 We rarely see Aftershokz headphones in the sales – at Amazon or anywhere else – so this is a great opportunity to pick up the entry-level set for a bargain price. The OpenMove haven’t had a price cut since their launch in September 2020, and may not get another discount before Black Friday.
Sony WH-CH710N Noise Cancelling Wireless Headphones: £130 £75 at Amazon
Save £55 – These wireless headphones pack an impressive 35 hours battery life, noise-cancelling, and great audio quality in one affordable discounted package. These cups have been stuck at a £92 sales price for a few months now, so this discount is working a little harder for you today.
Sennheiser HD 450BT Wireless Headphones: £159 £89 at Amazon
Save £70 – This is a return to the lowest price we’ve ever seen on the Sennheiser HD 450BT headphones. That means you’re getting a great pair of cups with excellent sound, good noise cancellation and a comfy fit to boot.
Jabra Elite 75t true wireless earbuds: £149.99 £99 at Amazon
Save £50 – This is the lowest price we’ve ever seen for these impressive earbuds. During the Prime Day sale, you’ll only end up paying £99 for them – £50 off the original cost. They’re designed for a secure fit and with IP55 weather resistance, you’ll be safe from rain, dust and water. They sound great and come with a 2 year warranty.
Jabra Elite 85t: £219 £179 at Amazon
Save £40 – The fantastic Jabra Elite 85t true wireless earbuds have just edged past the previous all-time-low £189 price, and with their great audio capabilities and powerful active noise cancellation you won’t find many reasons to not pick these up.
Bang & Olufsen Beoplay E8 3rd Generation: £300 £179.99 at Amazon
Save £120 – This is the lowest price we’ve seen for these true wireless earbuds, which come with a 35-hour battery life, Bluetooth 5.1 connectivity, touch-sensitive controls, and Bang & Olufsen’s signature sound.
Sony WH-1000XM3 Noise Cancelling Wireless Headphones: £330 £197.99 at Amazon
Save £132 – Sony’s over-ear headphones pack great noise cancellation, quality sound and high battery life in one fantastic package, making this a recommended pair of cans at the discounted price. This is also the cheapest these cups have ever been – just sneaking past that £201 previous record.
Bose Noise Cancelling Headphones 700: £349.95 £209 at Amazon
Save £140.95 – These Bose cans are among the best noise-cancelling headphones you can buy in 2021, and with £130 off, they’re a steal, boasting fantastic ANC, great audio performance, and a sleek design. This is the lowest price we’ve seen for these headphones, so you should snap it up while you can.
Bose QuietComfort 35 II wireless noise cancelling headphones: £199.99 £179.99 at Amazon
Save £20 – The Bose QuietComfort 35 II headphones frequently pop up in these kind of sales and are an excellent buy. While you’re only saving £20 here, this brings them down to a record low. Yes, they are slightly older headphones now but they are still a great purchase for this kind of price.
JBL Flip 5 bluetooth speaker: £119.99 £89.99 at Amazon
A staple of Amazon Prime Day, this super popular speaker turns up every year in some form. While this isn’t the lowest price we’ve ever seen (it’s fallen to £69.99 in the past), this is a pretty large £30 discount on a speaker that takes the 4th position in our best bluetooth speakers guide. With a punchy, engaging sound, a 12 hour battery life and most importantly, an IPX7 rating so you can use this out in the rain with no concern.
The best Amazon Prime Day smartwatch deals
- Apple Watch: save up to £30 on Series 6
- Fitbit: now starting at £99
- Garmin: fitness trackers starting at £149
- Samsung: Galaxy Watch Active now £129
Apple Watch Series 3 (38mm): £199 £169 at Amazon
Save £30 – The Apple Watch Series 3 is offering a fantastic saving at Amazon right now – just £2 off a record low price we haven’t seen in a long time. This is an older model, but it’s still fully supported by Apple so you’re getting a great price on an entry level smartwatch here.
Apple Watch Series 6: £379 £329 at Amazon
Save £50 – This is a brand new record low price on the Apple Watch Series 6, £20 off the previous cheapest price. That means we don’t expect this offer to last long at all, and those in the market for a more luxurious smartwatch should definitely take note.
Xiaomi Mi Smart Band 6: £39.99 £27.99 at Amazon
Save £12 Not the most powerful or even most impressive fitness watch on the market but the Xiaomi Mi Smart Band 6 is a great choice. Thanks to its budget price, it is one of the cheapest fitness bands you can get. It is able to track heartrates, steps, blood pressure and a host of other trackers.
Fitbit Charge 4: £129.99 £109 at Amazon
Save £20 – We were previously seeing a record low £99 price on the Fitbit Charge 4 yesterday, but that’s jumped back up slightly to £109 today. If you’re after a slimline fitness tracker with a strong seven-day battery and a wide range of monitoring apps, then, this is still a great offer with strong value, you’re just spending a little extra to get it today.
Fitbit Versa 2: £147 £113 at Amazon
Save £86 – Looking for a cheap Fitbit deal? The Fitbit Versa 2 usually hovers around the £140 mark on Amazon, and we’ve not seen it lower than £129 before, so this is a deal well worth snapping up. It’s not the latest model (that would be the Versa 3 just below) but it’s still a great buy.
TicWatch Pro 3: £289.99 £195.36 at Amazon
Save £94.63 This is one of the best Wear OS smartwatches we’ve tested, and it’s never been below £200 before. It’s big and bright, with a fast Snapdragon 4100 chipset, high resolution display and three-day battery life. This is the GPS version, but there’s also an LTE/4G version available for a little more.
Garmin Forerunner 45: £159.99 £105 at Amazon
Save £54.99 The Forerunner 45 is one of Garmin’s entry-level running watches, and is back to its Black Friday price for Prime Day. It usually hovers somewhere around the £140 mark, so this is a great deal if you’re getting serious about running and looking to make the step up from a Fitbit.
Polar Vantage M: £249 £149.95 at Amazon
Save £99.05 – The Polar Vantage M is the predecessor to this year’s M2, but there’s not a huge difference between the two, and it’s a great mid-range GPS running watch that gives heaps of training insights. It usually hovers around the £180 mark, so this is a solid Prime Day deal.
Polar Unite: £116 £89.99 at Amazon
Save £26.01 The Unite is Polar’s entry-level fitness watch, and would be a great step up from a Fitbit if you’re starting to take your running more seriously. We’ve not seen it below £98 before, and this price makes it even more beginner-friendly.
Xiaomi Mi Smart Watch Lite: £54.18 £41.29 at Amazon
Save £12.89 – a great choice for runners on a super tight budget, this little fitness watch offers a dozen workout modes sleep tracking, stress monitoring, and on-board GPS, which is almost unheard of at this price bracket. It’s well made, too. A real bargain.
The best Amazon Prime Day tablet deals
- Amazon Fire Tablet: record low prices starting at £39.99
- Apple iPad: new price drop, now available for £299
- Samsung Galaxy Tab: cheap tablets now under £100
Amazon Fire HD 8 tablet: £89.99 £39.99 at Amazon
Save £50 – The lowest price ever on this Tablet, the Amazon Fire HD 8 is an excellent buy for those on a tight budget. Here you’re only paying £39.99 and while it is arguably one of the weaker tablets around, you won’t find anything cheaper. Plus, if you’re just streaming content and doing occasional Google searches, you’ll be absolutely fine!
Amazon Kindle: £69.99 £49.99 at Amazon
Save £20 – The classic Amazon Kindle is down to just £49.99 in the Amazon Prime Day sale. While that isn’t a huge discount, only down from £69.99, it is still a fantastic saving on one of the best portable reading devices on the market.
Amazon Kindle Paperwhite: £119.99 £79.99 at Amazon
Save £40 – Here’s a great sale on the more premium Kindle Paperwhite – a waterproof reader that’s also got double the storage capacity of the standard device. It’s also got a better display, so it’ll be worth the extra if you’re really into your books and have a bit more to spend. Also included is three free months of Kindle Unlimited – a vast library of books for you to check out.
iPad (2020) – 32GB: £329 £309 at Amazon
Save £20 – We were seeing a £299 price tag on the 2020 iPad, but at £309 you’re still getting a great deal. This device is very rarely on sale in the UK, and we’ve only seen that £309 price tag once or twice before, and typically only on the Gold model.
Apple Pencil 1st generation: £89 £69.99 at Amazon
Save £20 – If you’re got an entry level iPad (like the deal above) this is the only Apple Pencil compatible with your device. Lucky for you, we’re seeing this stylus dropping back down to its record low price today, a discount we don’t see too often outside of sale events.
Apple Pencil 2nd generation: £119 £99 at Amazon
Save £20 – We’ve only ever seen the Apple Pencil second generation drop to £99 once before – over Christmas last year. That means this £20 discount is working particularly hard for you in today’s Prime Day deals, dropping the price of this iPad Pro (2018 and older) and iPad Air 4 stylus just below £100.
Samsung Galaxy Tab A8 Wi-Fi: £139 £89 at Amazon
Save £50 – Here’s a great mid-range tablet going for its lowest ever price in the UK right now thanks to Amazon Prime Day – the Galaxy Tab A8. This incredibly affordable tablet is a good option if you’re wanting something fairly small (it has an 8-inch 1280 x 800 screen, and lightweight (just 347g). That said, it’s still got plenty of power packed in for all those basics tasks on its Android OS.
Samsung Galaxy Tab S5e Wi-Fi (64GB): £379 £279 at Amazon
Save £100 – Right now you can get a big £100 saving on the Samsung Galaxy Tab S5e, bringing it down to just £279 – £20 cheaper than the previous £299 lowest price. That’s for a 64GB Wi-Fi version in black, and the tablet also has a bright and sharp 10.5-inch 1600 x 2560 Super AMOLED screen, plus Dolby Atmos surround sound, so it’s perfect for movies and games.
Samsung Galaxy Tab S6 Lite Wi-Fi (64GB): £329 £259 at Amazon
Save £60 – The Samsung Galaxy Tab S6 Lite is a slate that does it all, as it’s bundled with an S Pen stylus for sketching and note-taking, while also packing a large 10.4-inch 1200 x 2000 screen, powerful speakers, and a big 7,040mAh battery. Right now the 128GB models have sold out already, but you can still get a very nice price indeed on the 64GB variant.
Samsung Galaxy Tab S7 Wi-Fi (256GB): £689 £529 at Amazon
Save £160 – Samsung makes the best Android tablets today, and you can snag the 256GB model for a £160 discount during Prime Day. It comes with an S Pen included for seamless note-taking. Weighing just 498g, the Tab S7 is one of the lightest and thinnest tablets today for comfortable browsing and bingeing. Prices jump around based on the colour you’re choosing here, but this is a record low price for some models.
Samsung Galaxy Tab S7 Plus Wi-Fi (128GB): £799 £679 at Amazon
Save £120 – You might have to hurry if you want to snag one of the best Android tablets you can buy at a discount in today’s Prime Day deals – we’ve already seen 256GB versions of the Galaxy Tab S7 sell out. With blazingly fast performance, a premium design, and a gorgeous vibrant screen, these tablets are absolutely the go-to for those who want a top-end Android tablet for a range of intensive applications.
Microsoft Surface Pro 7, Intel Core i5, 8GB RAM, 128GB: £899 £649 at Amazon
Save £250 – This might just be the best Surface Pro 7 deal we’ve seen, knocking the price down to £649 – £10 less than its previous record low price. It’s got decent specs, including 8GB RAM, though the SSD is a bit tight on space.
256GB: £1,169.99 £749
The best Amazon Prime Day phone deals
Samsung Galaxy A12 SIM-free: £169 £119 at Amazon
Save £35 – the cheapest Samsung phone in the Prime Day sale, the Samsung Galaxy A12 is a fantastic budget smartphone. In the sale, you can get it for just £119 – one of the lowest prices we’ve seen for this handset in recent history. While it isn’t as powerful as the devices below, we wouldn’t expect crazy specs for this kind of price.
Samsung Galaxy S20 FE 5G SIM-free: £699 £554 at Amazon
Save £145 – The Samsung Galaxy S20 FE sits comfortably in the middle of Samsung’s line-up of devices. It blends higher-end specs, 5G and design with a lower price tag, nearer to what you’d see from the A series. With this Amazon Prime Day discount, you’ll only pay £554 for the 128GB model.
Samsung Galaxy S21 SIM-free: £769 £659.99 at Amazon
Save £105 – We were seeing a £614 price tag on this Samsung Galaxy S21, but now that we’re into day two of this year’s Prime Day deals that price has jumped up slightly to £659.99. That’s still lower than we usually see the cheapest of Samsung’s Galaxy S21 devices though so still worth a look.
Samsung Galaxy S21 Plus 128GB SIM-Free: £949 £754 at Amazon
Save £195 – The middle device of Samsung’s S21 range frequently seems to get left out of sales but right now, the Galaxy S21 Plus is one of the best smartphone discounts of the Prime Day sales. You end up saving £195, leaving you only having to pay £754 for this handset. That just sneaks this under the original RRP of the regular Galaxy S21.
Samsung Galaxy S21 Ultra 128GB SIM-free: £1149 £914 at Amazon
Save £235 – It’s both Samsung’s most powerful handset and our pick for the world’s best smartphone so, it is no surprise that the Samsung Galaxy S21 Ultra can be pretty pricey. Luckily, this Amazon Prime Day knocks a hefty amount of the price, leaving you paying only £914 for this super-powered device.
OnePlus 8T 256GB: at Amazon | SIM-free | £649 £449
Both the 128GB and 256GB models of this device are on sale this year and while most will prefer the cheaper option, doubling your storage can be a great investment for some. This will cost you £449 which, while not as cheap as the smaller version, is a massive saving compared to the original £649 cost.
OnePlus Nord 256GB: at Amazon | SIM-free | £469 £307
The OnePlus Nord is one of the best mid-range devices around, offering a close competitor to the likes of the iPhone SE or Google Pixel 4a. With the Amazon Prime Day sale, you’ll be able to get the increased storage 256GB model for just £307. That’s down from £469 and an impressive saving.
OnePlus N10 128GB: at Amazon | SIM-free | £329 £185
This is a brilliant offer if you’re simply after a budget handset on a budget. Not only is the OnePlus N10 a 5G device, but it also includes a 90Hz refresh rate display, a quad camera display and plenty of other specs above its price range. With this Prime Day discount, you’re only paying £185 – that’s £144 off its original price point.
The best Amazon Prime Day gaming deals
- PS5: Immortals Fenyx Rising, Returnal, and Assassin’s Creed on sale
- Nintendo Switch: Ring Fit Adventure and Pokemon titles £10 off
- Xbox: games now starting at £9.97
- PC: big savings on Razer accessories + 40% off Game Pass PC
Logitech G635 Wired Gaming RGB Headset: £129.99 £59.99 on Amazon
Save £70 – The incredible Logitech G635 Wired Gaming RGB Headset is now better than half price in a record breaking discount. Featuring plush over-ear cushions and customizable RGB lighting to match your setup, you’ll be amazed by the incredible 7.1 audio and all-day wearable comfort.
Logitech G502 Wireless Gaming Mouse: £129.99 £60.99 on Amazon
Save £69 – The Logitech G502 frequently tops lists as one of the best gaming mice in the world. With that in mind, this is a really special offer, bringing the price down to an impressive £60.99. Not only is that roughly half price, it’s the lowest price we’ve ever seen for this mouse.
Razer Huntsman Tournament Edition Gaming Keyboard: £129.99 £78.99 on Amazon
Save £51 – The Razer Huntsman Tournament Edition Gaming keyboard is a fantastic option for gamers. Built for speed, it features linear optical switches and a full RGB backlighting that you can customise. With a huge £51 saving, this is the lowest price we’ve ever seen on this fantastic gaming keyboard.
Razer BlackWidow V3 Mechanical Gaming Keyboard: £139.99 £94.99 on Amazon
Save £45 – The fantastic BlackWidow V3 Pro Gaming Keyboard can now be yours for a tidy bargain – a record low sales price of £94.99 that beats out the previous lowest cost by £25. This model features Razer’s beloved Green switches for a speedy response as well as including Chroma RGB, media dial and ergonomic wrist rest.
Asus ROG Falchion gaming keyboard: £149 £119 at Amazon
Save £30 – This Asus ROG Falchion deck is taking its first-ever price cut, saving you £30 and offering up a record low £119 price. 60% gaming keyboards are all the rage these days: they take up much space, and frankly just look better than their full-sized counterparts. We like 65% keyboards a bit better, though, and that’s exactly what the Asus ROG Falchion offers.
Nintendo Switch | Miitopia: £299.99 at Amazon
You’re saving around £20 – £30 (depending on the game’s sale price) on this Nintendo Switch bundle – excellent considering we haven’t seen discounts dropping below £300 in recent months. While Miitopia is a slightly cheaper game it still fetches £34.99 even on sale.
Nintendo Switch | Sports Party + Monopoly + Rayman Legends: £299.99 at Amazon
You’re picking up three games for this excellent £299.99 bundle price at Amazon right now. They’re cheaper titles for sure, but considering today’s Prime Day Nintendo Switch deals are the first bundles we’re seeing in a long time this is an excellent offer – particularly for those looking to pad out their collection early.
Nintendo Switch | Pokemon Snap: £309.99 at Amazon
If you’re looking to pick up the latest Pokemon spin-off title, this bundle from Amazon is offering a few pounds off the final price of both a console and Snap together. That’s a decent offering considering these bundles have been sitting at £319.99 over the last few months (when in stock, that is).
Nintendo Switch | Ring Fit Adventure: £314.99 at Amazon
This Ring Fit Adventure bundle first made its way onto our shelves last year, but we haven’t seen much of it since. That means you’re getting a great deal already here, especially considering both the console and Ring Fit Adventure workout title have been difficult to get your hands on over the last year.
BenQ EX3501R 35-Inch Ultrawide Monitor: £599.99 £464.99 on Amazon
Save £135 – If you’ve ever used an ultrawide monitor, you’ll know they’re a gamechanger for PC users, and now you can own one of the best on the market with a 23% discount. In fact, this is the cheapest we’ve ever seen this monitor drop to – previously only managing to reach a sales price for £479. BenQ are well known for making high-quality monitors, so not only are you getting a bargain, but you can rest assured knowing you’re getting unbeatable quality and reliability.
The best Amazon Prime Day deals: fashion
Vans: up to 68% off clothing, footwear and accessories
These deals are quite literally ‘off the wall’, kitting you out in iconic Vans styles. These include the Vans checked slip-on platform trainers, as well as branded tees, sunglasses and more, all with significant price cuts. Don’t miss out on great savings across men, women, and kids fashion from Vans.
New Balance: up to 52% off trainers
The ever popular brand of New Balance is kicking about some big discounts this year, offering up to 52% off its trainers. Discounts include men, women and kids styles and feature some of the brand’s most iconic styles, colours and shoes.
Womens jeans: up to 70% off Wrangler, Pepe Jeans, and more
Whether you’re after skinny jeans or tapered, high-waisted or mid-rise, Amazon Prime Day has plenty of fashionable savings across women’s jeans. From a trusty pair of staple black skinny jeans to blue-wash bootcuts, buy jeans from Wrangler, G-STAR Raw, Roxy, Lee, find., Goodthreads jeans, and more.
Calvin Klein: up to 50% off underwear and nightwear
Treat your wardrobe to new underwear from Calvin Klein across styles for men and women. Whether you’re a boxers or briefs kind of man, or – for ladies – if you’re after a matching set. Get great savings on underwear, pyjamas, socks and more from premium brand Calvin Klein.
Under Armour: up to 54% off sportswear
You’ll be breaking a sweat when you see these Amazon Prime Day deals on sportswear from Under Amour. Across both men’s and women’s clothing, get kitted out in sweat-wicking t-shirts and breathable shorts, as well as sports bras and leggings for women. You’ll also find gym-ready footwear, socks, and bags to transport it all in.
Premium fashion: up to 81% off Hugo Boss, Lacoste and more
Now is the time to add a bit of luxury to your wardrobe, with incredible discounts on premium fashion brands like Hugo Boss, Lacoste, and Hackett. Lines include T-shirts and sweatshirts, trousers, belts, underwear, and socks.
Levi’s: up to 85% off men’s and women’s clothing
Nothing says cool quite like the flash of that iconic red label. From beanies to tees, sweatshirts and quality jeans, there’s plenty of great prices across Levi’s clothing on Amazon. Save on clothing and accessories across men and women’s styles.
Levi’s: up to 85% off men’s and women’s clothing
Nothing says cool quite like the flash of that iconic red label. From beanies to tees, sweatshirts and quality jeans, there’s plenty of great prices across Levi’s clothing on Amazon. Save on clothing and accessories across men and women’s styles.
Watches and jewellery: up to 68% off Fossil, Michael Kors and more
Calling all magpies… It’s time to flock towards these great discounts across watches and jewellery. Amazon Prime Day deals include money off Fossil, Michael Kors, Skagen, and Emporio Armani. From sophisticated smart watches, to delicate earrings, there’s styles here for men and women.
The best Amazon Prime Day home and kitchen deals
- Air fryers: now starting at £27.43
- Coffee machines: save on Nespresso, Breville, De’Longhi and more
- Kenwood, Nutribullet, Tower, Instant Pot: see sales on counter-top appliances
- Mattresses: up to £400 off Emma, Silentnight and other brands
- Tefal, Salter, Le Creuset: save on pans, pots and cooking trays
- Vacuum cleaners: robot vacuums from £152
Emma Original mattress: from £449 £227 at Amazon
Save up to £439 – The Emma Original mattress is an outrageously comfortable memory foam mattress. Our sister site Real Homes has named it the best mattress you can buy – and we’ve tested it too and love it. In terms of firmness it’s medium, with great support and lots of cushioning. Plus, with a rare 50% discount, it’s incredible value.
Simba Hybrid mattress: from £609 £364 at Amazon
Save 40% – As one of the leading bed-in-a-box brands, Simba mattresses are always in high demand. This Prime Day, Simba’s best-value option is almost half price – so if you’re in need of a bedroom upgrade, this is the perfect time.
Philips 800 compact air purifier: £150 £99.99 at Amazon
Save £50 – Here’s a fantastic price cut on a great quality-of-life addition to any kitchen or home. This Philips 800 is from a top-notch brand, well-reviewed, and at its lowest ever price thanks to Amazon Prime Day. Place this little device down in any room and it’ll automatically draw out any allergens such as pollen from the air – as well as any unwanted odors, all while remaining nearly silent.
Flexispot convertible standing desk: £149.99 £104.99 at Amazon
Save £45 – Now we’re all working from home more often, why not invest in a nifty addition to your setup that’ll allow you to convert your desk into a standing one at the flick of a button. This Flexispot convertible desk is really well-reviewed, sturdy, and has plenty of desk space as well, without being too big.
Shark Anti Hair Wrap cordless vacuum cleaner: £399.99 £199.99 at Amazon
Save £200 – Not only will you not be bothered by pesky hairs with this Shark Anti Wrap vacuum, but you’ll also be able to do away with those cords too. With 40 minutes of runtime per charge and a full five-year guarantee, this is a vacuum that’ll thankfully go the distance too – even if it is a little pricier than some options.
Instant Pot Duo 7-in-1 multi-cooker: £89.99 £49.99 at Amazon
Save £40 – The Instant Pot Duo has seen a massive £40 price reduction in today’s Prime Day sale. The popular 7-in-1 multi-cooker is a brilliant value cooking device, offering plenty of presets, features and a large 5.7 litre capacity for a wide host of different meals.
Breville Blend food processor and smoothie maker: £34.99 £21.99 at Amazon
Save £13 – This Breville food processor is a great little addition to any kitchen and it’s at its lowest price ever in today’s Prime Day deals. While you can, of course, blend to your heart’s content with this Breville appliance, that’s not all you can do. Use it to make dips. sauces, humous, or even use it to chop onions – it’s quite literally one of the most versatile appliances you can have in your kitchen, and one of the cheapest too.
Shark S6005UK Cleaner Steam Mop: £179.99 £99.99 at Amazon
This corded steam mop from shark has been discounted by 44%, making it just £99.99. This is the lowest price we’ve ever seen for the Shark Cleaner Steam Mop that can be converted into a handheld cleaner thanks to the brand’s signature Lift-Away Technology. It comes with five accessories including a double-sided mop head so you can clean twice the floor area.
Nespresso VertuoPlus pod coffee machine: £179.99 £68.99 at Amazon
Save £80 – The Nespresso VertuoPlus is one of the best pod coffee machines out there. The Amazon Prime Day sale has knocked a huge amount off the price meaning you can currently get it for just £68.99 – down from an expensive £179.99. Looking for some cheap pods? We’d recommend these Starbucks Pods for £18.49 (was £26.40).
Bonsenkitchen espresso coffee machine: £86.99 £68.74 at Amazon
Save £18 – Of course, pods can get pretty pricey (and wasteful) when it comes to coffee machines, so if you want to do away with those, we’d recommend this Bonsenkitchen espresso machine. While a little pricier, this machine is a classy thing indeed and will allow you to make those proper barista-style brews at home while saving cash in the long run. It’s also at its lowest ever price right now thanks to Amazon Prime Day, so this one’s a score.
Tower 3 litre Air Fryer: £59.99 £41.99 at Amazon
Save £18 – Right here’s the best price we’ve found on an Air Fryer from a well-known brand in today’s Prime Day deals at Amazon. This one’s not only extremely well-reviewed at Amazon but it features a very easy control layout and a ton of easy-to-use cooking functions for everything from quick-fries, to bakes, to grills.
Morphy Richards Sear and Stew slow cooker: £67.99 £31.49 at Amazon
Save £36 – If you have space, a slow cooker is a particularly good addition to have in your kitchen. For slow roasts, stews, and soups it can make good preparation an absolute dream. This Morphy Richards cooker is also half price and just £1 off its lowest price ever in today’s Prime Day deals, so we wouldn’t hesitate to recommend if you think your kitchen would benefit from one of these useful appliances.
Tefal 5-Piece Stainless steel pots and pans set: £100 £61.49 at Amazon
Save £38 – Here’s an absolutely amazing discount on a 5-piece pots and pans set from Tefal. Why go stainless steel? Put simply they’ll last you for a good while and also hold heat much better. These Tefal pans also come with a non-stick surface and the companies thermospot – a nice little feature that tells you when your pan is hot enough.
Aluminium 5-piece set: £55 £35.99 at Amazon
Ecovacs Deebot N79S robot vacuum cleaner: £249 £139 at Amazon
Save £109 – You’re getting an excellent robot vacuum for a great price here – the lowest we’ve ever seen it. In fact, Amazon hasn’t dropped too much from that £249 RRP in a long time, which means this is definitely a must-see.
Eufy RoboVac 30C robot vacuum cleaner: £229.99 £152.99 at Amazon
Save £77 – At £152.99 the Eufy RoboVac 30C is jumping well below the £170 – £229 prices we’ve been seeing over the last few months. This is the cheapest we’ve ever seen the powerful robot vacuum cleaner, and with full Alexa compatibility and powerful BoostIQ suction you’re getting great value for money.
Shark cordless upright vacuum cleaner: £399.99 £229.99 at Amazon
Save £170 – The Shark has been stuck at a £249 sales price since May, briefly jumping back up in price just before today’s Prime Day deals. However, you can pick it up for a record low £229 right now. With a 50 minute run time and anti-hair wrap technology there’s plenty to love here.
Ecovacs OZMO920 robot vacuum cleaner with mop: £449.98 £299 at Amazon
Save £150 – This Ecovacs 2-in-1 robot vacuum cleaner and mop has only dropped down to £360 in recent sales, but you’ll find an extra £60 off that price today. Not only are you getting powerful, and WiFi connecting, vacuuming here, but there’s also an onboard mop for hard floors as well.
Muc-Off 907 Nano-Tech Cleaner: £34.99 £13.83 at Amazon
Making sure your bike is as clean as it can be is surprisingly tricky which is why a good product is a necessity. The Muc-Off 907 is a very highly rated product, garnering 4.5 stars from 10,000+ ratings. It uses nano-technology to break down dirt and grime and is fully biodegradable. Not only that but it is safe on all surfaces including carbon fibre and your disk plates. Amazon is charging £13.83 which is a 60% discount and very close to its lowest price ever.
Large appliances from Samsung, Bosch, Candy and more: £38.99-£735.99 at Amazon
Amazon Prime Day is an excellent time to get a new fridge, microwave, washing machine, stove hood and a host of other large appliances. There are massive discounts from Samsung, Bosch, Candy and more. While there are the more traditional appliances in the sale, there are also beer and wine fridges, mini washing machines and dishwashers and some retro fridges for those looking for a bit of style in their kitchen.
The best Amazon Prime Day deals: food and drink
Lavazza coffee: up to 41% off pods, beans and ground coffee
Wake up and smell the coffee! Italian brand Lavazza is one of the most recognisable names on the home coffee scene, and it’s bringing some tasty discounts to APD this year. Whether you need pods or beans, strong or decaf, Lavazza’s special prices start from only £6.69.
Coffee pods: up to 42% off Tassimo, Nespresso and L’Or
Prime Day always delivers for coffee fans with handy pod machines on their counter-tops. You can really take this opportunity to fill your cupboard, with loads of options to suit your particular taste buds and preferred intensity.
Starbucks Variety Pack 8 Nespresso coffee pods: £26.40 £18.49 at Amazon
Save £8 – Out of all the cheap coffee pods above, we’d recommend checking out this Starbucks Variety 8 pack. Not only are you getting some well-sourced tasty grounds here, but you’ve got some real variety flavours to check out. Well, 8 different flavours of coffee at least…
Crisps and snacks: up to 61% off Walkers, Smiths, Quaker and more
Walkers, French Fries, Monster Munch, Wotsits, Squares, Scampi Fries – there’s a veritable tuck shop of snack and crisps deals to crunch your way through today. A case of 32 packs of Marmite Walkers has the biggest discount of 61% – you’ll either love it or hate it!
Wine, prosecco and beers: up to 48% off McGuigan, Jacob’s Creek, Leffe, Bud and more
Amazon Prime Day is a handy time to refill your beer fridge and wine rack. Bud Light’s ‘Seltzer’ range comes way down in price for non-traditionalists. While red, white and rose wine drinkers are well catered for, There’s even 44% off a case of Nosecco – non-alcoholic sparkling wine!
Whiskey, rum and brandy: up to 45% off JD, Bushmills and Mount Gay
What’s your dram? From Scottish single malts and American bourbons, to Barbados rum and French brandy, Amazon is offering a world of discounts on the hard stuff. There’s big reductions on Jack Daniel’s, Johnnie Walker, Glenlivet, Talisker, Chivas, Woodford, Bushmills, Mount Gay, and many more.
Vodka, gin, tequila and spirits: up to 40% off Tanqueray, Whitley Neill, Malfy at Amazon
Amazon is looking to get the party started (always drink responsibly!) with big booze discounts. Click to see the whole selection, but price cuts on gin from Tanqueray, Sipsmith, Edinburgh and Boodles, Jose Cuervo tequila, and classic Cointreau are the ones that stick out to us.
The best Amazon Prime Day deals: health and beauty
Toni & Guy Deep Barrel Hair Waver: £39.99 £17.99 at Amazon
An Amazon’s Choice product with a 4.5 rating from over 8000 reviews, the Toni & Guy Deep Barrel Hair Waver is a super popular product, and right now, Amazon is knocking £22 off the price. That leaves you paying just £17.99 in total. The product is used to create natural waves in your hair and is very easy to use. While it is a heat based product, it uses colour lock technology to help keep your shine. It is worth noting that Amazon frequently discounts this product but the lowest its ever fallen before this is an extra quid off.
Eufy Smart Scale C1: £32.99 £25.99 at Amazon
Sure, you can get a simple scale that is able to give you the usual insights but a smart scale takes that to the next level. With the Eufy Smart Scale C1, you can use third-party apps like Google and Apple health to track measurements, understand further measurements like your BMI, bone mass, and muscle mass and get a detailed insight into your health. While these scales have occasionally fallen by a few extra quid here and there, this is one of the lowest prices it’s gone to.
Braun IPL Silk Expert Pro 5 hair removal: £610 £249.99 at Amazon
A product with a 4.5 star rating and its lowest price ever, this Braun Silk Expert Pro 5 is an excellent Amazon Prime Day purchase. This hair removal device promises visible hair reduction in six months and is accredited as skin safe by Skin Health Alliance. This product uses IPL (intense pulse light) to treat both legs and face and is also suitable for men for chest, back, arms, stomach and legs. With this discount, you’re saving a massive £360.
WaterPik Water Flosser: £79.99 £49.99 at Amazon
Just a few quid off its lowest price ever, this Water Flosser from WaterPik is an excellent way to up your dental hygiene game. WaterPik is one of the best brands in this area and with this product, it is promising a 50% more effective experience than a normal flosser, removing up to 99.9% of plaque. While it is quite high-powered, this product is safe for those with braces, implants, crowns or other dental issues they need to be careful around.
Oral-B toothbrushes and dental hygiene: at Amazon
There is a massive range of Prime Day discounts from Oral-B this year. That ranges from a huge £75% off a Oral-B Smart electric toothbrush down to spare head packs and bulk-buy packs of toothpaste. While you can save a lot with toothpaste and spare heads, it’s the electric toothbrushes where you’re really getting a big saving here. Some of the discounts exceed £200 and most of the options are rated 4.5 stars, standing out as some of the best options on the market.
Haircare Appliances: up to 74% off BaByliss, Revlon and more
Now is the time to change up your look with a whole range of haircare appliances from big name brands like TRESemme, Remington, Toni & Guy, as well as Panasonic, BaByliss, and L’Oreal. Get great prices on hairdryers, curlers, and straighteners.
Fragrances for her: up to 75% off Ghost, Calvin Klein and more
Is there a more perfect gift than a new perfume? Get your signature scent with fabulous Prime Day deals on the likes of Jimmy Choo, Calvin Klein, Ghost, Vera Wang, Sarah Jessica Parker and more. You’ll have future birthdays and anniversaries in the bag.
Fragrances for him: up to 75% off Joop, Hugo Boss and more
On the other side of things, there’s also a huge array of male fragrances in today’s Prime Day deals – including top brands like Hugo Boss, Coach, Montblanc, and Lacoste. With prices starting at just £8, this is a great opportunity to stock up or get your loved one a gift ahead of time.
Elemis: up to 35% off premium skincare
For premium skincare products, consider today’s Prime Day deals on Amazon’s range of Elemis’ face washes, shaving gels, cleansers, and toners. There are some really big (£30+) discounts here on normally very expensive items like Pro-Collagen Cleansing Balms, so it’s a great time to stock up your drawer.
Men’s grooming: up to 56% off ManCave, Lynx and more
Get just about everything you need at less than half the price. From L’Oreal’s 3-in-1 beard shampoo, to anti-aging daily moisturiser. Stock up on deodorant from your favourite brands too, including Sure and Lynx, and get that perfectly quaffed hair with Toni & Guy or American Crew.
Beauty gifting: up to 45% off Sanctuary Spa and more
Pamper your pals with a selection of great beauty gifting on sale by more than a third of the price. Pick up shower kits, as well as hand cream trios, and bath bomb baskets. Great sets available for amazing prices, they’re great for inspiring a bit of self care..
The best Amazon Prime Day deals: fitness
- Exercise bikes: save up to 40% on Nordictrack and Proform
- Fitness trackers: up to 60% off cheap trackers at Amazon
- Sports & outdoors: cheap apparel, equipment, and tents at Amazon
- Sportswear: Under Armor, Berghaus, Regatta and other brands at Amazon
Nordictrack Elliptical Trainer: £799 £479 at Amazon
Save £300 – It’s certainly that cheap, but there’s an absolutely bonkers saving to be had on this top-notch Nordictrack trainer in today’s Prime Day deals. This one’s at its cheapest ever price at Amazon UK currently, and features 20 resistance levels, adjustable incline, and a full year’s subscription of iFit membership – which includes thousands of videos and personalised workout routines.
Saferell Yoga Mat: £23.99 £13.99 at Amazon
Save £10 – Of course, fitness isn’t all about building muscle, one of the very best (and cheapest) workouts that anyone can do is to partake in a bit of yoga. Here are some highly reviewed non-slip yoga mats from Saferell that are available at their lowest price yet – a full £10 off the original price of £24.
FitFort adults skipping rope: £6.99 £4.59 at Amazon
This right here might be the cheapest fitness accessory money can buy and proof you don’t need to spend big on gadgets or equipment to get yourself in shape. It’s not fancy, but a skipping rope is a great way to lose some weight, and, at this price, this one’s basically going for pocket money in today’s Prime Day deals.
Running shoes: up to 50% off New Balance, Under Armor and more
A range of running shoes are up for sale in today’s Prime Day deals – including pairs from reputable brands like New Balance, Under Armor, and Salomon. There are also some fairly dodgy-looking no-brand shoes in there too, however, so we’d probably recommend avoiding those. Both men’s and women’s shoes are on sale today, including everything from basic runners to more specialised off-road and track shoes too.
Bowflex SelectTech adjustable kettlebell: £229 £159 at Amazon
Save £69 – Normally kettlebells are a pretty simple affair – they are after all a giant hunk of metal or concrete with a handle on it. Not this particular Kettlebell from Boxflex, however. This one’s fully adjustable so you can add or lose weight according to your strength requirements. While pricey, this is absolutely fantastic for kettlebells because it’ll mean you won’t have to buy multiple weights as your workout routine grows. This particular sale is also the lowest price yet on this excellent piece of kit.
ProteinWorks 1Kg vegan protein powder (cookies and cream): £27.49 £16.99 at Amazon
Save £10 – Any fitness fanatic will tell you that protein is an essential part of building muscle and helping your recovery after intense workouts. Well, we can’t account for the taste of this particular powder from ProteinWorks, but cookies and cream flavour sounds pretty good for us and it’s also going for its lowest ever price right now. It’s also fully vegan too, so if you’re on a fully plant-based diet than you needn’t worry at all.
Hyperice Hypervolt massage gun: £259 £181.30 at Amazon
Save £77 – Right here’s a serious piece of kit for anyone who’s really into their fitness routines. While quite big, and rather imposing, this Hyperice massage gun is very, very quiet indeed, and features a range of speeds and adjustable heads. It’s not quite at its lowest price ever here, but sales on this particular item are very rare indeed so we’d definitely recommend it for Amazon Prime Day.
TRX all-in-one suspension training system: £140.95 £98 at Amazon
Save £42 – Want to get fit on a budget? Here’s a simple way to burn fat and build muscle without the use of an expensive or bulky home gym setup. The sturdy straps on this TRX training system set can be attached to doorways, trees, and… well just about anything really, so you can get a decent workout in a huge range of environments.
The best Amazon Prime Day deals: toys
Fire HD 8 Kids: £139.99 £69.99 at Amazon
The Fire HD 8 Kids’ tablet is down to an impressive £69.99 – a 50% saving during the Prime Day sales. Designed for kids ages 6-12, this devices comes with a free 2-year warranty, 12-hour battery, 32GB of storage and a 8-inch HD display. You can view thousands of books, movies, TV shows, educational apps and more with this device making it a great education or distraction tool for the kids.
Fire HD 10 Kids Pro: £199.99 £119.99 at Amazon
The Fire HD 10 Kids Pro is a great starter tablet for school-aged kids. It allows them to stream their favourite shows and films on a wide variety of streaming apps, play games and use educational services. You can set up parental controls and choose what your kids have access to. This 10.1-inch HD device will currently cost you £119.99 – £80 off its original price.
Lego Star Wars Imperial TIE Fighter set: £34.99 £22.99 at Amazon
Save £12 – Star Wars fans are saving a whole 34% off the price on this awesome little Imperial Tie fighter Lego set in today’s Prime Day deals. This one’s suitable for ages eight and up, although we won’t judge if you’re an adult and partial to making spaceship noises too.
Lego Central Perk Friends TV show set: £64.99 £40.99 at Amazon
Save £24 – If you’re a child of the nineties you’ll probably be hard-pressed not to buy this extremely charming Lego recreation on the Central Perk coffee shop from Friends. All the various characters are rendered in fine Lego form here – and there’s even a tiny little guitar for Pheobe.
Lego London Skyline Architecture set: £64.99 £40.99 at Amazon
Save £18 – Here’s another great little saving on a Lego set in today’s Amazon Prime Day sale. Suitable for ages 12 and up, you can recreate the classic buildings from London’s famous skyline with this particular set. While a fully buildable ‘toy’ we’d think this one’s probably more suited for furnishing a window sill or two.
Lego: £12.99 – £100.99 at Amazon
Amazon has gone big on its Lego discounts this year, offering a wide range of discounted options. Ranging from smaller projects like a speed boat or car all the way up to a mini statue of liberty or battery-powered train! There are plenty of options to choose from with some cheaper options and some big discounts on the larger projects.
Games and puzzles: £4.19 – £66.56 at Amazon
Puzzle fans, game-obsessed families and 50,000 piece puzzle heroes will be excited with this year’s Prime Day. There is a huge amount of discounts on board games like Monopoly, interactive experiences including Pictionary , puzzles and the more…inventive games – Throw Throw Burrito, anyone?
Toys by Barbie and Polly Pocket: £8.99 – £157.99 at Amazon
There are loads of big discounts in the world of Barbie and Polly Pocket in this year’s Prime Day sales. Ranging from Barbie dolls through to accessories, cars, horses and even a dinosaur or model house. There are especially big discounts on the career based barbies like Barbie Chef or Barbie Baby Doctor.
Sports tech and equipment: £2.42 – £389.90 at Amazon
There is a lot of discounts for the sporty types this year with everything from footballs to swimming floats and tennis rackets. The highlights include Wilson’s sale with NFL Footballs, basketballs, golf clubs and tennis rackets as well as a big sale from mitre, covering pretty much every single aspect of football equipment you can think of.
Balance Bike for Toddlers/kids: £32.99 £23.99 at Amazon
If you’re looking to get your childs first bike, this balance bike could be a great choice. It’s very well reviewed and is an Amazon Best Seller. During the Prime Day sale, you will only pay £23.99 for it. There are no pedals for this bike making it a great option for them to start learning by pushing.
Amazon Prime Day FAQs
What is Amazon Prime Day?
Amazon Prime Day is an annual two-day deals extravaganza held exclusively for Prime members (although you can take part with a free 30-day trial of Prime). You’ll find daily deals on everything from TVs and laptops to kitchen appliances, home and office items, fashion, and more.
When is Amazon Prime Day?
Amazon will take place on June 21 through June 22 this year, so expect Amazon’s range of daily deals to be full of offers over the next two days. Last year’s sales event was delayed due to the global pandemic, a move which saw Prime Day kicking off in October and essentially sparking a whole season of discounts leading up to the holidays. However, it looks like we’re back to regularly scheduled programming for this year (if a little earlier than usual).
How do you find the best Prime Day deals?
1. Grab an Amazon Prime free trial
If you’re not a Prime member yet you’re not out of the running for this year’s Prime Day deals. Closer to the event Amazon will likely be offering free trials of its Prime service, which means you’ll be able to take part in the savings event and enjoy some extra time with Prime Video as well.
2. Know what you want to buy – but stay flexible
Having a good understanding of exactly what you want to get out of Amazon Prime Day 2021 will be key to winning this year. That way you’ll be able to quickly recognise how good that discount really is, but stay flexible enough to know whether you should opt for another model.
For example, if you need a new 4K TV take a look at what features each brand offers, perhaps take a look at a few in person (Currys is great for displaying side by side comparisons in-store), and find a few options you would be happy to pick up. Get to know their prices and how cheap they can be so that you can identify a good deal quickly on the day.
However, it’s also worth identifying the features that you could sacrifice in order to boost the specs that you really care about – you don’t want to miss out on the best Prime Day deals just because the specific model you had in mind isn’t taking part.
3. Keep some of that flexibility in your budget
Obviously it’s never a good idea to get caught up in the heat of the moment and spend crazy money for the sake of a good deal. However, a little room above your maximum spend will be helpful in securing the best value deals available.
Sometimes the best Prime Day deals aren’t on the cheapest items available, but on the next level up that offers so much more without boosting the price too much. For example, if you’re looking for a laptop you might be tempted by a super low price on a 32GB Chromebook. However, if the 64GB model is just £20 or £30 more expensive it’s a far better investment.
4. Get in there early – but stick around for the full event
When the day itself comes, we’d recommend heading to Amazon as early as possible. This will give you first eyes on the biggest discounts Amazon is offering on the first day, and because many of the hottest Prime Day deals tend to run out of stock particularly quickly you may need to move fast.
However, just because you’ve managed to secure an incredible discount straight away shouldn’t mean your work is done. Amazon releases plenty more high profile savings throughout the course of the two-day event, so it’s worth checking back in throughout as well.
5. You’re not limited to Amazon – price check and price match
Amazon Prime Day isn’t strictly limited to Amazon. We see more and more retailers offering competing discounts these days, and that extra competition often drives prices even further down. It’s worth checking other shops aren’t beating your Prime Day deals, but even if they aren’t, some like Currys will be offering price matching guarantees and you may snag additional extras as well.
How do I prepare for Amazon Prime Day deals 2021?
Amazon Prime Day deals move pretty quickly, which is why research into the products you’re looking for, the features and specs you’re after, and the price you should be expecting to see can pay off massively once you’re in the thick of the sales. Whether you need to find another choice because your chosen TV or laptop isn’t discounted, or if you spot another price that may offer up a better deal, the homework you do now will help you navigate Amazon’s loft aisles on the big day.
First up, you’ll need to work out exactly what you need and what you want from Amazon’s Prime Day deals. Whether you’re after a new TV, laptop, or set of headphones, for example, take some time to mark out which features and specs you need to be picking up, and which ones are more luxury nice-to-haves. This will help you find a second or third choice, widening your net for the best offers on the day.
From there, make sure you price up your options. That means picking apart the lowest price these models have ever dropped to, as well as where they fell over Amazon Prime Day last year. You can use a tool called CamelCamelCamel as a starting point for this information.
Once you have a good idea of what could be on offer, and what the best Prime Day deals look like for you, we’d recommend keeping a close eye on your chosen products in the run up to the big event. Discounts happen all the time, and you might be able to walk away with your perfect deal before the competition starts to surge.
Amazon Prime Day vs Black Friday: should you wait?
Both Amazon Prime Day and Black Friday are well known for offering some of the best deals of the year, and while last year’s offers were a little closer together due to Prime Day’s delayed date, it’s worth considering whether you should be waiting for November’s sales in 2021. In general, we see the same devices discounted during both Black Friday and Amazon Prime Day deals. However, there are some key differences in how each sale period operates that can change how easy deals are to find and whether you’ll be able to get your hands on them before they sell out.
Prime Day deals are, obviously, limited to Amazon, which means most of the discounts are limited to one retailer and others looking to compete with them. Deals are therefore easier to find and price checking is a lot faster, which means you’re less likely to lose out on top items that are selling particularly quickly.
Black Friday, however, is set across a massive range of retailers with far more variety on offer and a bigger pool of competing shoppers. That does mean we see prices fall a little further as retailers are all competing with each other, rather than just Amazon, but with flash sales offering the lowest of these prices and plenty more eyes on the shops you may not be able to get the deal you’re hoping for.
While you may be able to save an extra few pounds in November, then, you’re far more likely to get the best offer for you in Amazon Prime Day deals. If you need your tech now, then, you can rest assured that even if prices do drop lower on Black Friday, you’ve got a much better chance of actually securing those discounts in the summer.
What should you expect from Amazon Prime Day deals 2021?
Last year’s Amazon Prime Day deals offered up some excellent discounts on both brand new (we’re talking not even out yet) and older, more affordable tech. In the former category we had the fourth generation of Echo and Echo Dot devices, which were offering up bundle deals for pre-order. It’s almost guaranteed that Amazon will lean on its own range of smart home devices over Prime Day 2021, as well as the brands like Blink, Eufy and Ring that it has acquired as well.
However, if you’re not in need of a cheap tablet or new smart speaker, we’re also expecting discounts on Apple products, Nintendo Switch consoles, laptops and 4K TVs as well.
Amazon always offers excellent prices on the latest Apple tech, and with last year’s early discounts on then-newly released M1 MacBooks, things are already looking promising. In fact, we’ve seen prices drop lower than those early savings so far this year, which means we’re expecting at least £100 off the new laptop range. While the 8th generation iPad didn’t see as much love in last year’s Amazon Prime Day deals, we’ve started to see that £329 price point waver a little, and this year’s sales event might be the last straw before a major discount as well.
Prime Day TV deals are always competitive, and last year we saw some excellent savings here as well. LG models were sitting at around £300 – £400, and premium Philips displays were also taking big discounts as well. This year we’re expecting to see LG’s NanoCell range drop its price a little further, and with some excellent OLED TV deals already taking place earlier in the year those after a luxury screen will likely have a few options as well.
What happened on Prime Day last year?
Last year’s Amazon Prime Day deals event was pushed back to October 13-14. That meant Prime Day kick-started the holiday shopping season, causing many of the retailer’s rivals to launch their sales even earlier than usual in an effort to win back consumer spending from Amazon.
Despite some concerns around stock and shipping during the pandemic, the event surpassed the previous year’s, selling an extra $3.24bn-worth of products. Much of this increase is likely due to how close Prime Day was to the holiday season, but the pandemic also changed shopping behaviour, with more people shopping online in 2020 than ever before.
According to Amazon – and our data mirrors the findings – the best-selling products globally were Amazon’s own devices: the Alexa-enabled Echo Dot and Fire Stick 4K. Other top sellers included the iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones and Fitbit Versa 2 smartwatch. Robot vacuums, in particular, were hot products on our pages.