Sometimes the best kind of memes are the ones that make little to no sense.

A few days ago, in that strange void-like space between Christmas and New Year, podcaster Josh Fitz took to Twitter to ask a simple question — and more importantly, a question that could only really have one answer.

Fitz’s initial tweet received a couple of hundred retweets and replies, but it seems to have triggered a chain reaction that’s sent ripples through the Twitter-sphere.

Soon, a wide variety of accounts were uses the same format to name-check their favourite bands.

We’re now at the stage in the cycle where celebrities are getting involved in the action, and it looks like the meme will only be snowballing from here.

Is it the smartest meme Twitter has ever seen? Probably not. But it’s certainly one way to while away the time until 2021 arrives.

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