The best Amazon Prime Day deals 2020
The early Amazon Prime Day 2020 deals list is already here, with some of Amazon’s own-brand Echo and Fire devices getting early discounts before October 13. It’s a preview of the Prime Day deals to come over the next two days.
What’s on sale for Prime Day 2020? Top discounts include cheap 4K TVs, laptops with timely price drops, and, of course, Echo speakers to make your budding smart home a bit smarter. So far, there are hundreds of deals so sift through.
Good news, we’re constantly curating our Prime Day deals list to surface the best deals as they come through. The early sales not only offer price cuts on top tech, but we’re also seeing free ways to earn Amazon credits through Prime Video and Whole Foods, two Amazon-owned products.
Keep in mind: the best Prime Day deals will are reserved for Amazon Prime members. If you’re not already signed up, you can pick up a 30 day free trial right now. That means you’re covered for Amazon Prime Day itself and you’ve got a good few weeks of speedy delivery as well.
Amazon Prime Day deals: quick links
Best early Prime Day deals available now
Echo Dot (3rd gen) with Alexa: $49.99 $18.99 at Amazon
This is the cheapest way to get Amazon Alexa on a modern Echo speaker, and it’s less than $20 for Prime Day. The 3rd gen version is just $18.99 as part of its current deal.View Deal
Amazon Echo Dot 4th generation – two pack: $99.98 $79.98 at Amazon
Save $20 on the brand new Amazon Echo Dot 4th generation when you buy two at Amazon right now. That’s a fantastic offer considering these devices aren’t even out on the market yet. Use promo code DOT2PACK for these savings.
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Amazon Echo 4th generation x2: $199.98 $169.98 at Amazon
If you’re looking to kit out the whole house with the latest generation Amazon Echo, you’ll find his $30 discount when you buy two smart speakers to be particularly helpful. Simply use code ECHO2PK at checkout for your savings.
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LG 55-inch 55SM8100AUA: $899 now $499.99 at Amazon
This LG Nanocell TV from 2019 is one of the better choices out there over standard LCD technology, and comes with Alexa and Google Assistant built in too. We know the picture quality is going to be a step above, and iPhone users can also cast anything straight to the display too.View Deal
$5 Amazon credit: watch a Prime Video, get $5 credit
Yes, it seems too good to be true, but it’s true. Amazon wants to pay you to watch Prime Videos. granted, it’s a $5 Amazon credit, but all you have to do is watch any show or movie included with Prime.View Deal
Amazon Fire HD 10: $149.99 $79.99 at Amazon
10-inch tablets don’t get much cheaper than the Amazon’s Fire HD 10, which is nearly half price for Prime Day. It’s a great value at just $80 right now.View Deal
AirPods Pro: $249 $199 at Amazon
Amazon has also been battling it out with Verizon over the AirPods Pro price, but this $199 price tag is the lowest we’ve seen yet. A previous $219 sales price was holding fast until these early Prime Day deals, but an extra $20 off makes this a stunning offer.
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Blink Mini smart security camera: $34.99 $24.99 at Amazon
Prime members can already save $10 on this Blink Mini smart security camera ahead of the rest of this year’s Amazon Prime Day deals next week. That’s an excellent price for the 1080p HD camera with motion detection and night vision.
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Amazon Echo Show 5: $89.99 $44.99 at Amazon
The Amazon Echo Show 5 is down to its lowest price ever for Prime members this weekend. That means you can save $45 on this smart display well ahead of the full Amazon Prime Day sales event.
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Amazon Echo Spot x2: $259.98 $149.98 at Amazon
Grab two Amazon Echo Spot smart displays and you can save $110 off the original price with promo code ECHOSPOT2PK at checkout. That’s a fantastic discount, but if you’re only looking for one you can still take $40 off the original price, bringing it down from $129.99 to $89.99.
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iPad 8th generation 2020: $329 $299 at Amazon
The 32GB 8th generation iPad is back in stock for $299 this weekend, ahead of Amazon Prime Day. That’s an excellent saving on a recent release and well worth it if you’re an iCloud aficionado. If you do need more space, the $429 128GB model is down to $395 as well.
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Save up to 60% on subscription boxes at Amazon
If you’ve been looking to add a little mystery to your mail every month, you will no doubt have looked into subscription boxes. Amazon, however, has just discounted a massive range of these memberships by as much as 60% ahead of its Prime Day deals next month.
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Save up to 20% on furniture at Amazon
From the living room to the bedroom, you’ll find a massive range of furniture items and home decor available for up to 20% in these early Amazon Prime Day deals this week.
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Two Kindle books for $1.99 each (free for Prime members) at Amazon
Prime members get two free Kindle books, and non-Prime members can pick them up for just $1.99. That means everyone wins in these early Prime Day deals.
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Whole Foods: at Amazon
Attention, Whole Foods shoppers. Amazon is offering a $10 Amazon credit if you shop at Whole Foods (in-store or online) from now until the end of October 14. It’s basically free shopping money for getting groceries you needed anyway.View Deal
Spend $10 with small businesses, save $10 on Prime Day at Amazon
This year, Amazon wants to reward you for shopping with smaller businesses in the lead up to Prime Day. That means that you can now claim $10 for Prime Day for every $10 you spend to help out small businesses – it’s a win-win.
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The best Amazon Prime Day laptop deals
Asus VivoBook 11.6-inch laptop: $285 at Amazon
There aren’t many cheap laptops on sale right now, but this Asus VivoBook from Amazon is sitting pretty at just under $290 right now. For your cash you’re getting 64GB of storage and 4GB RAM so this is better suited to light everyday browsing rather than demanding workflows.
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Acer Aspire 1 15.6-inch laptop: $499 $399 at Amazon
For $100 more than the offer above, you can upgrade your processor to an Intel Celeron N4020 for speedier work and boosted power. You’re keeping the same 4GB RAM and 64GB of storage space here, and picking up Office 365 Personal as well.
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2020 Asus VivoBook 15.6-inch laptop: $669 $589 at Amazon
The latest Asus VivoBook model is seeing an $80 price cut at Amazon this week – an excellent saving on a mid-range laptop with some decent specs inside. You’ll find a 10th generation 3.4GHz i3 processor, 12GB RAM, and a 128GB SSD inside.
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Acer Nitro 5 15.6-inch gaming laptop: $694 at Amazon
You’re paying just under $700 for a great set of specs on this entry level gaming laptop. With a 9th generation i5 processor, GTX 1650 graphics, 8GB RAM, and 256GB SSD at the helm there’s plenty to get stuck into here.
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Microsoft Surface 2 – 128GB: $999 $799 at Amazon
Save $200 on the 128GB, 8GB RAM, i5 configuration of the Surface Laptop 2. We’ve seen this price on the entry level configuration for a little while now, but you’ve got another chance to pick it up ahead of Prime Day itself.
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Razer Blade Stealth 13.3-inch gaming laptop: $1,799.99 $1,499.99 at Amazon
It may be small, but this super portable Razer Blade Stealth packs a serious punch. You’re picking up a 10th generation i7 processor inside, with 16GB RAM, a 512GB SSD and Nvidia GeForce GTX 1650Ti Max-Q graphics. All of that sits in an aluminium chassis with full Chroma RGB and a 120Hz display.
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Apple MacBook Pro 16-inch: $2,399 $2,099 at Amazon
Save $300 on the 16-inch MacBook Pro at Amazon this week – an excellent price drop that brings the final cost down to its lowest ever. You’re getting a powerful i7 processor inside, with 16GB RAM and a 512GB SSD.
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The best Amazon Prime Day TV deals
TCL 32-inch 720p Roku smart TV: $199.99 $129.99 at Amazon
This 32-inch TCL Roku smart TV doesn’t offer 4K resolution, in fact you’re only getting 720p here, but it does come in with a good discount this week. If you’re after a small secondary display, this is a great shout ahead of Amazon Prime Day.
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TCL 43-inch 43S425 4K TV: $329.99 $229 at Amazon
You’re saving $100 on this Roku TCL TV at Amazon right now. That’s a fantastic discount considering this display was only $329 to start off with. You’re getting UHD 4K resolution in here, with some upscaling functionality, as well as Alexa and Google Assistant built in.
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Hisense 43-inch H6570G 4K TV: $269.99 $239.99 at Amazon
Save $30 on this already very well priced 4K TV by Hisense. You’re picking up a 43-inch display for a fantastic cost right now – perfect if you’re looking for a cheaper display and you’re happy to sacrifice some of the more premium features on offer.
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LG 55-inch 55SM8100AUA : $899 now $499.99 at Amazon
This LG Nanocell TV from 2019 is one of the better choices out there over standard LCD technology, and comes with Alexa and Google Assistant built in too. We know the picture quality is going to be a step above, and iPhone users can also cast anything straight to the display too.View Deal
Sony 65-inch X900H Smart 4K Ultra HD TV: $1,399.99 $998.99 at Amazon
Packed with premium features, the 2020 Sony 65-inch 4K TV gets a $400 price cut in Amazon’s early Prime Day deals. The Ultra HD smart TV features a game mode for a super-smooth experience and works with Amazon Alexa and the Google Assistant.
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LG BX OLED TV | LG XBOOM speaker: $1,496 at Amazon
$1,496 is already cheaper than other retailers’ price tags on this 55-inch LG BX OLED TV, but Amazon is also throwing in a free LG XBOOM speaker. That’s fantastic value and a nice saving all in one.
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The best Amazon Prime Day audio deals
JBL Clip 3 waterproof portable bluetooth speaker: $69.95 $39.95 at Amazon
We’ve only seen this JBL speaker go cheaper over Black Friday last year, so $39.95 is the lowest the Clip 3 has gone in 2020. You’re getting IPX 7 waterproofing and 10 hours of battery life here.
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Logitech Z333 2.1 speaker system: $79.99 $59.99 at Amazon
The Logitech Z333 speaker system offers plenty of power and bass for your PC, TV, or gaming setup. Plus there’s an easy access volume control dial that makes the whole thing just that little bit more luxurious. You’ll find a $20 discount at Amazon right now as well.
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Samsung Galaxy Buds+: $149.99 $129.99 at Amazon
Save $20 on the previous generation Samsung Galaxy Buds before the Prime Day deals have even fully kicked off. This price cut matches the lowest Amazon has dropped these true wireless earbuds’ cost.
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JBL Charge 4 waterproof Bluetooth speaker: $179.95 $139.95 at Amazon
Save $40 on the JBL Charge 4 portable waterproof Bluetooth speaker this week at Amazon. There’s a massive range of colors available here, all offering up to 20 hours of battery life and the ability to wirelessly connect up to 100 JBL speakers and two smartphones.
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AirPods with wireless charging case: $199 $159.99 at Amazon
If you don’t need the extra power and noise cancellation of the AirPods Pro below, you’ll find a $39 discount on the standard 2019 AirPods this week. This is the wireless charging case version as well – perfect if you’ve already got some Qi chargers around the house.
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Sony WF-1000XM3 true wireless earbuds: $229.99 $178 at Amazon
We rated the Sony WF-1000XM3 true wireless earbuds highly this year, and though we’ve seen this $50 discount for a while now, it’s an excellent price for the power you’re getting in these noise canceling buds.
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Beats Solo Pro: $299.95 $199.95 at Amazon
The Beats Solo Pro headphones are $100 off at Amazon right now, but only if you’re after selected colors. The variants included in this deal are the Red, Dark Blue, and Light Blue models.
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AirPods Pro: $249 $199 at Amazon
Amazon has also been battling it out with Verizon over the AirPods Pro price, but this $199 price tag is the lowest we’ve seen yet. A previous $219 sales price was holding fast until these early Prime Day deals, but an extra $20 off makes this a stunning offer.
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Bose 700: $399 $379 at Amazon
We’ve seen these Bose 700 headphones drop as low as $339 at Amazon this year, which means you’ll want to keep an eye on them in these early Prime Day deals. While there’s only $20 off right now, there’s movement on the price, which can sometimes indicate bigger savings are ready and waiting.
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The best Amazon Prime Day phone and tablet deals
Samsung Galaxy Tab S6 Lite: $349.99 $279 at Amazon
Save $70 on the 10.4-inch Samsung Galaxy Tab S6 Lite this week. You’re getting 64GB of storage here, with the S Pen included as well. That’s a lot of value considering this is one of the lowest prices we’ve seen yet (it dropped down to $277 in September).
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iPad 8th generation 2020: $329 $299 at Amazon
The 32GB 8th generation iPad is back in stock for $299 this weekend, ahead of Amazon Prime Day. That’s an excellent saving on a recent release and well worth it if you’re an iCloud aficionado. If you do need more space, the $429 128GB model is down to $395 as well.
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Apple iPad Mini 5: $399 $349.99 at Amazon
The 64GB iPad Mini 5 has just returned to its lowest ever price at $349.99. That’s an excellent $50 saving on the dinky tablet with plenty of power under the hood to make for an excellent browsing, gaming, and streaming companion.
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Samsung Galaxy Tab S5e: $399 $349.99 at Amazon
The Samsung Galaxy Tab S5e is also down to $349 ahead of Amazon Prime Day. This 2019 tablet offers up 64GB of storage and a 10.5-inch Super AMOLED display.
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Google Pixel 4: $799 $612 at Amazon
Grab the Google Pixel 4 for just $612 at Amazon. That’s a fully unlocked, 64GB phone for a great price ahead of Amazon Prime Day itself.
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Samsung Galaxy Note 20 5G: $999.99 $799 at Amazon
Save $200 when you buy the 5G Samsung Galaxy Note 20 outright at Amazon. This 128GB model is unlocked and ready for use with any network.
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Surface Pro 7: $899 $799 at Amazon
Save $100 on the Surface Pro 7 at Amazon, though it’s worth noting that this offer doesn’t include the Type Cover keyboard used in the photography. This is a decent price for the 8GB RAM / 128GB SSD configuration, but it’s also worth taking a look at Microsoft’s own offers if you’re looking for a keyboard as well. View Deal
2020 Apple iPad Pro 12.9-inch: $999 $949 at Amazon
The latest iPad Pro is seeing a $50 discount on the 12.9-inch, 128GB configuration right now. That’s not a lot of storage considering the power you’re getting under the hood, but if you’re a keen iCloud user this is well worth a look.
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The best Amazon Prime Day wearables deals
Garmin Vivosmart 4: $129.99 $97.66 at Amazon
Save $32 on the Garmin Vivosmart 4 ahead of Amazon Prime Day itself. We’ve only seen this drop cheaper once before, and only to $88, so this is well worth a look if you’re after a slimline fitness tracker with a surprisingly strong array of activity monitoring features.
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Apple Watch Series 3: $199 $169 at Amazon
Amazon has had the lowest price on the Apple Watch Series 3 for a while now, but you’ve got another chance to grab it for just $169 before the Prime Day crowds appear. This is a great price on a super cheap Apple smartwatch that is still fully supported by the latest updates.
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Fitbit Ionic: $249.95 $169 at Amazon
The Fitbit Ionic offers personalized onboard coaching straight from your wrist, as well as built in GPS, NFC payment system, and music features as well. Plus, you’re saving $80 on this all-in-one device this week.
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Garmin Vivoactive 4: $349.99 $299 at Amazon
Grab the Garmin Vivoactive 4 fitness tracker for $50 off at Amazon. This smartwatch features a massive range of monitoring features including stress, sleep, heart rate, hydration, and Pulse Ox. Plus you can use Spotify, Amazon Music and Deezer straight from your wrist and use more than 20 onboard sports apps.
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Samsung Galaxy Watch 3: $399.99 $369 at Amazon
This is the latest Samsung Galaxy smartwatch to hit the market, so such an early discount is much appreciated, and all the more impressive considering the Amazon Prime Day deals haven’t fully begun yet.
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Addsfit MAX Massage Gun: $159.99 $99.99 at Amazon
Relieve muscle aches and pains with this powerful yet quiet percussion massager. With nine speeds, five interchangeable heads, whether you’re an athlete or someone who suffers from muscle tension, grab the addsfit MAX Massage Gun for only $99.99 by applying the on-page voucher before adding to your basket, and then using our exclusive code FUTURE111 at checkout.
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Addsfit MINI Massage Gun: $99 $69.99 at Amazon
Portable and super quiet, this palm-sized percussion muscle massager has three speeds, two heads and 27 pounds of stroke force. Select the voucher saving on the product page itself before adding to basket, and then use our exclusive code FUTURE222 at checkout to pick up this portable massage gun for just $69.99.
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The best Amazon Prime Day gaming deals
Razer Mamba Elite wired gaming mouse: $89.99 $60.99 at Amazon
Save $30 on the Razer Mamba Elite wired gaming mouse at Amazon this week. You’re getting 9 customizable buttons onboard, with mechanical switches and a 16,000 DPI optical sensor as well.
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Logitech G PRO mechanical gaming keyboard: $129.99 $118.99 at Amazon
You’re only saving $11 here, but this is the cheapest we’ve seen the Logitech G PRO go. That’s an excellent price, then, for the tenkeyless design, with wireless functionality and RGB Blue Click switch keys.
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Razer Basilisk Ultimate wireless gaming mouse: $169.99 $159.99 at Amazon
There’s a $10 discount available on this Razer Basilisk Ultimate gaming mouse, but we’ve seen it go down to $149 before. Keep an eye on this one over the full Amazon Prime Day deals onslaught, then, though there’s no guarantees it will be any cheaper next week.
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Nintendo Switch: $299.99 at Amazon
The Nintendo Switch is in stock at Amazon right now, but that stock is flashing in and out. If you don’t see availability when you’re looking now, be sure to keep checking back, and if you do spot some units we’d grab one before they go again.
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Nintendo Switch Animal Crossing Edition: $299 at Amazon
The Nintendo Switch Animal Crossing Edition is also back in stock this week, but again – if you don’t see any units available keep checking back because we expect more to be on the way shortly.
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The best Amazon Prime Day smart home deals
Blink Mini smart security camera: $34.99 $24.99 at Amazon
Prime members can already save $10 on this Blink Mini smart security camera ahead of the rest of this year’s Amazon Prime Day deals next week. That’s an excellent price for the 1080p HD camera with motion detection and night vision.
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Kasa TP-Link smart plugs 4-pack: $49.99 $26.99 at Amazon
Smart plugs are a must if you want to turn your everyday electronics into smart ones. Compatible with Alexa and Google Home, these outlets are up for a great price here, with 46% off the MSRP.
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Echo Dot (3rd gen) with Alexa: $49.99 $18.99 at Amazon
Want a voice assistant-enabled smart speaker for less? Save more than half off the retail price of the Echo Dot 3, and stream music from a range of music services. The discount comes just as Amazon is preparing to launch a new generation model of the Echo Dot. View Deal
Amazon Echo Show 5: $89.99 $44.99 at Amazon
The Amazon Echo Show 5 is down to its lowest price ever for Prime members this weekend. That means you can save $45 on this smart display well ahead of the full Amazon Prime Day sales event.
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Amazon Echo Spot x2: $259.98 $149.98 at Amazon
Grab two Amazon Echo Spot smart displays and you can save $110 off the original price with promo code ECHOSPOT2PK at checkout. That’s a fantastic discount, but if you’re only looking for one you can still take $40 off the original price, bringing it down from $129.99 to $89.99.
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Shark ION robot vacuum: $219.99 $149.99 at Amazon
For just under $150 you can pick up the Shark ION robot vacuum, complete with 120 minute runtime battery and powerful cleaning for a range of floor types. This is the cheapest this robot vacuum has ever been – an excellent price ahead of Amazon Prime Day itself.
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The best Amazon Prime Day camera deals
Polaroid Originals OneStep 2 instant camera: $129.99 $99.99 at Amazon
Even though Fujifilm has dominated the rejuvenated instant camera market with its Instax Mini, Polaroid is still in the game. You’ll find this retro-looking camera available for $30 off right now, ahead of Amazon Prime Day itself.
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GoPro Hero 7 Silver: $229.99 $199.99 at Amazon
Save $30 on the GoPro Hero 7 Silver, a perfectly good everyday action camera if you don’t want to spend the big bucks on the latest releases. You’re getting a 4K 30fps camera here with waterproofing and live stabilization in this slightly older model.
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DJI Osmo Pocket handheld 3-axis gimbal stabilizer with camera: $399 $299 at Amazon
You’ll find this 3-axis gimbal stabilizer complete with integrated 12MP 4K camera available for $100 less at Amazon right now. Plus, with the DJI Mimo app, you’ll be able to use this device with your Android or iOS smartphone as well.
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DJI Mavic 2 Pro drone: $1,729 $1,599 at Amazon
The mega-powerful DJI Mavic 2 Pro drone is down to $1,599 at Amazon right now. That’s an excellent price for the all-in-one piece of gear, with 3-axis gimbal, HDR 4K footage, a 20MP camera, and around half an hour of flight time.
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The best Amazon Prime Day home and kitchen deals
Cusimax portable hot plate burner: $50.99 $39.99 at Amazon
Whether you’re looking to take your cookery skills to the great outdoors, or after something hot to eat in your dorm room, the Cusimax portable hot plate is available for a great price right now.
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Ultrean 4.2 Qt air fryer: $95.99 $75.99 at Amazon
Save $20 on the Ultrean air fryer this week, well ahead of Amazon Prime Day itself. You’re picking up a 1500W air fryer here, with an LCD digital screen, non-stick frying pot and easy cooking setup.
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Keurig K-Classic coffee maker: $89.99 $79 at Amazon
You can pick up this Keurig pod coffee machine for $10 less right now. The K-Classic coffee maker offers up 6 to 10 ounce brews from a 48 ounce water reservoir which is good for at least six cups before refilling.
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Cosori Max XL 5.8Qt air fryer: $119.99 $99.98 at Amazon
This Cosori air fryer offers 11 presets, 1700W of power, and plenty of room for a wide variety of meals. Plus, you’re saving $20 in these early Amazon Prime Day deals, which brings the final price down to under $100.
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KitchenAid Queen of Hearts stand mixer: $399.99 $279.99 at Amazon
Save $120 on this limited edition KitchenAid stand mixer at Amazon this week. You’re picking up a 5Qt capacity mixer here, with the stainless steel bowl to go with it.
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Breville Barista Express Espresso machine: $699.95 $599.95 at Amazon
If you love coffee, and we mean you really love coffee, you’ll want to check out this $100 saving on the Breville Barista espresso machine. All those Starbucks points might be going to waste, but you’ll have a sublime coffee experience straight from home.
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Other top Prime Day deals
Save up to 60% on subscription boxes at Amazon
If you’ve been looking to add a little mystery to your mail every month, you will no doubt have looked into subscription boxes. Amazon, however, has just discounted a massive range of these memberships by as much as 60% ahead of its Prime Day deals next month.
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Save up to 20% on furniture at Amazon
From the living room to the bedroom, you’ll find a massive range of furniture items and home decor available for up to 20% in these early Amazon Prime Day deals this week.
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Amazon Music Unlimited free trial: $0.99 / £0.99 at Amazon
Amazon Music Unlimited trials usually max out at 90 days, but UK Prime members can pick up four months of access to Amazon’s on-demand, 60 million-strong library for just £0.99 ahead of Prime Day deals. Shoppers in the US can also pick up three months of Music Unlimited for free as well.
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When is Amazon Prime Day 2020 date?
The Amazon Prime Day date is Tuesday, October 13 to Wednesday October 14 in 2020, a set of dates delayed by the COVID-19 pandemic. We’re already seeing early bird Prime Day deals landing over the past few days, however, so there’s likely to be more discounts available in the lead up.
The Amazon Prime Day date is a little over a month ahead of Black Friday and Cyber Monday 2020, and likely days before US retailers launch their early Black Friday deals. So we don’t see the deals stopping from October 13 through the end of 2020.
Amazon Prime Day deals: what will be on sale?
You can expect Amazon Prime Day deals to hit the retailer’s own line of Echo and Fire smart home products hardest, as well as other gadget brands like Blink and Ring that Amazon also now owns. However, we also regularly see laptops, TVs, headphones, smartwatches, and tablets on sale over Amazon Prime Day, and with 2020 being so competitive there’s likely to be something for everyone out there.
New on Prime Day 2020
The Amazon Prime Day 2020 homepage is already touting early deals exclusive to its Prime members, including the Amazon Echo Dot 2-pack for $39.98 and the Amazon TV Recast for $129.
Amazon also announced that it’s going to be offering a $10 savings on buying from US small businesses during Prime Day. The only catch? You have to spend at least $10 to save another $10. That seems like an excellent way to build support around the mega-retailer that’s often seen as hurting small businesses.
Prime Day 2020 deals: our predictions
The Amazon Prime Day deals list quite often follows the same trends every year, so we can safely assume what to expect.
The best Prime Day 2020 deals will almost certainly feature deep discounts on Amazon’s own tech. We’re talking about Kindle deals, Echo price drops, and Fire TV discounts.
We’ve also seen Prime Day become known for good laptop deals, no matter what you’re interested in. That includes cheap Chromebooks, Windows laptops and a few Apple MacBooks. Now the latest MacBook Pro is on sale, expect it to go fast.
Let’s get into the stats that we alluded to above though – as expected, it’s going to be Amazon bringing down the cost of its smart home items that will perform strongly.
The top product during Black Friday last year for Amazon was, according to Hitwise, the Echo Dot, whereas it was the Fire TV Stick 4K during Prime Day. However, the list of top-five purchased products on both holiday periods was dominated by Amazon goods, with the only variance in the top 10 coming via Instant Pots, which were more popular in November, as well as Amazon gift cards.
When we look at the searches during Prime Day though, we see a different story. Any Prime Day Nintendo Switch deals are certain to be massively popular, if a decent offer pops up, as that’s what people were looking for last year – and thanks to lockdown, the clamor has only grown.
TV deals, Fitbit deals and headphones deals were also incredibly popular, and while there clearly weren’t the barnstorming offers that we see during the later holiday buying period, Amazon will be hoping to steal a march on rivals if it can offer some of these.
Amazon Prime Day laptop deals: what to expect
While we’ve seen demand for cheap laptops rising over the past year – and lots of stock issues at the height of the pandemic – Amazon’s Prime Day laptop deals may still offer some excellent discounts. We’ve seen Apple’s range of luxury MacBooks taking some particularly impressive price cuts over the past few months, especially on the already-cheap MacBook Air 2020, and models like the Asus Vivobook, Acer Swift, and HP Chromebook have all offered lower budget savings as well.
That means we’d recommend checking out this year’s Amazon Prime Day laptop deals for a computer between the $300 and $800 price range. There are more savings to be found further up the price scale at Amazon, on the Dell XPS, Asus Zenbook Pro Duo, and MacBook Pro, for example, but more specialized creative retailers like B&H Photo or the manufacturers themselves have proven to have the edge of price here over 2020.
On the flip side of this rise in demand, however, sits stock issues, most accurately epitomized by the plight of the Chromebook shopper in 2020. Last year we saw HP and Lenovo Chromebooks sitting well under $200 in Amazon Prime Day laptop deals. However a surge in demand has left these machines pushing $250 – $280 sales prices at best in recent months. Plus, over Labor Day we saw HP itself offering far better prices on its HP 15z configurations, so don’t discount manufacturer offers in the cheaper ranges either.
Gaming laptop deals have, however, found a home at Amazon in the past 12 months. Again, you’re better off heading to Dell for Dell G-Series or Alienware rigs, but the cheaper Acer Nitros and HP Omens have had a good record so far in the year, and may be a strong source of Amazon Prime Day laptop deals as well.
If you’re looking to spend between $500 and $1,200, however, you might be tempted to hold off and see what manufacturers offer during Black Friday. While we do typically see higher value laptop deals later on in the year, this isn’t a typical year and with Prime Day coming much closer to the November sales, we don’t know how far Amazon is going to go to try and compete in the busier shopping period.
While it’s likely that there will be flash sales offering lower prices over Black Friday, you’ll have to fight for them. We might, however, see Amazon Prime Day laptop deals, even if they are lightning offers, worthy of last year’s Black Friday-level attention, so don’t hold out expecting cheaper offers in November as they’re not guaranteed, and competition may be higher as well.
Amazon Prime Day TV deals: what to expect
Amazon Prime Day TV deals often excel in the cheaper and top end of the price spectrum, with budget sets discounted to extra low prices and top of the line LG or Sony OLEDs or Samsung QLED displays taking bigger discounts over the shopping period.
We see cheaper budget models like Insignia, TCL, and Hisense TVs regularly on sale throughout the year, and 2020 has been no different. So far, we’ve seen these sets drop to between $219 and $299 at their cheapest points, so if you’re simply looking to upgrade from a standard HD TV without breaking the bank, signs are pointing to a healthy supply of Amazon Prime Day TV deals.
We’d recommend checking Amazon’s prices against retailers like Walmart and Target, however, as these supermarket TVs can become a bidding war during bigger sales periods and you may be able to swoop on a better price once Amazon has made its discounts. We see this behaviour particularly with Insignia and TCL displays at Walmart.
However, you might want to stick with Amazon if you’re looking for its exclusive Fire TV and Amazon Alexa compatibility. Amazon often bakes its smart assistant straight into these sets to gain the edge over competitors, and as a more premium feature in itself, you can sometimes pick up a far higher value Prime Day TV deal at Amazon.
If you’re looking for a display that sits well above these budget models, for full display brightness, color clarity, and perhaps some extra features as well, you’re in luck. Last year, Amazon discounted the LG OLED C9 down from $2,499 to $1,699 over its Prime Day TV deals, so if you’re looking to splash the cash you might find a win here.
However, Amazon struggles to compete in the mid-ranges in the US, so if you’re looking for a TV deal between $300 and $600 (the newest Samsung and LG 4K TVs, for example), you might want to check out other retailers’ competing sales or wait until Black Friday.
Buy on Amazon Prime Day? Or wait until Black Friday?
This question was a lot easier when the Prime Day 2020 date was set for July, but now it’s likely to be so close to Black Friday that there’ll almost be a gravitational pull of deals.
The key thing here is the difference in the kinds of deals we’ll be seeing. The Amazon Black Friday sales are tipped to begin at the end of October, so the Prime Day deals will have to be different to stop Bezos’ brand from just running a sale for three months straight.
What’s interesting, when you compare the Hitwise data from last year, is that in both cases the top purchases mirrored the mood of the time – in both Prime Day and Black Friday, Amazon products saw the biggest sales, but the AirPods Pro snuck in during the November period where it was a personal water filter and a DNA kit that made the top 10 in July.
How to shop on Prime Day in 2020
1. Check out our deals predictions and, eventually our Prime Day deals list
There are also too many deals available on Prime Day. It’s never a problem finding discounts, it’s always an issue of figuring out what deals are worth your money. That’s why we always set up a curated list during the 48-hour sales marathon.
We spent some good time last Black Friday thinking about smart ways to shop on Amazon – they’re still some great Prime Day tips and tricks.
2. Amazon Prime Day has historically required being a Prime member, so be sure to have a subscription on Prime Day
Amazon started Prime Day in 2015 as a clever way to drive up its Prime subscription count, and this online shopping marathon – conveniently opposite Black Friday – accomplished just that.
You’ll need to sign up for Prime (you can get a free 30-day trial), which comes with two-day free shipping and Prime Video access, among other smaller perks. In some cities, Amazon has rolled out free one-day and same-day shipping on certain items.
3. Create a wish list to curate what you want, as there will be loads of deals
You’re also going to want to create a wish list ahead of time, which will let you sort out what you want and how much everything costs. This will give you a head start. You’ll be able to see which deals dropped in price and which did not.
4. Snap up the best Prime Day 2020 deals before they’re gone
The numbers don’t lie. Last year’s Amazon Prime Day stats gave us insight into what sold in big quantities nearly 12 months ago. It’s shocking, really.
The retailer shipped 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies, and more than one million toys.
We often find the best deals to go in a matter of minutes, at which time Amazon rolls out a waitlist for those who were just behind the curve.
Will Amazon rivals try to spoil Prime Day?
Yes, almost certainly. Walmart, Best Buy, B&H Photo and other US retailers have, in the past, run deals during or surrounding Prime Day, kicking off Black Friday in July. There was less fanfare for these deals, but they still provided tempting discounts.
In fact, if you do venture onto Walmart, Target, eBay during Amazon Prime Day 2020, you won’t be alone. Searches on these major rivals soared 225% during Prime Day last year compared to the preceding days, according to MarketWatch.
If we see good deals that price match Amazon (or, better yet, beat it), we’ll be sure to include them in our Amazon Prime Day 2020 deals list.
Prime Day 2020 was postponed, but why?
It made sense to delay the start of Prime Day date to October 13 because consumers are facing an economic downtown and probably wouldn’t have been in the mood for a lavish buying spree in July (when the usual Amazon Prime Day date happens), as well as giving the brand time to increase its bandwidth to deal with the huge increase in orders it was seeing over lockdown.
Learn more about the membership you’ll need with our guide to What is Amazon Prime?