And Just Like That, Peloton Is Trying to Rewrite That Scene in the Sex and the City Sequel

“You look great,” King tells Noth in the video.

“I feel great,” Noth replies, before proceeding to ask her if she wants to take another ride on the Peloton bikes conveniently located behind the couch.

“Life’s too short not to,” Noth adds.

The video was produced by Ryan Reynolds’ marketing company, Maximum Effort, and was produced in 48 hours, according to the Hollywood Reporter.

“And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases,” Peloton said in a voice over provided by Reynolds in the video. “Cycling strengthens your heart muscles, lowers resting pulse, and reduces blood fat levels. He’s alive.”

Gizmodo reached out to Peloton and HBO Max for comment on the video on Sunday but did not receive a response by the time of publication. We’ll make sure to update this blog if we do.

It remains to be seen whether the video will help Peloton rebound after what’s happened in the last couple of days. One thing’s for sure: It was a great response.