Apple Boxing Day sales 2020: early deals now live, plus what to expect Apple Boxing Day sales 2020

On the hunt for some premium tech this December? Let us help you out with our guide to this year’s Apple Boxing Day sales. In this article, we’re rounding up all the best sales as they go live, as well as telling you exactly what to expect for your post-Christmas shopping.

Apple Boxing Day sales are starting to filter in now, a few days ahead of schedule, thanks to a few early-bird sales going live – most notably the John Lewis ‘Winter Sale’. We’ve got all the latest details just down below, regardless of whether you’re looking for a new iPad, Apple Watch or Macbook, and you’ll find distinct sections for each product range from Apple.

All the big Apple products are being covered right here and we’re also weighing in with answers to your frequently asked questions. You’ll also find all the relevant links to the UK’s top retailers, as well as our thoughts on what you should be looking to pay on all of this year’s latest Apple products.

So, in a nutshell, what are we expecting with this year’s Apple Boxing Day sales? Well, if the recent Black Friday and Cyber Monday sales are anything to go by, we should be seeing price cuts across the whole range, plus, if we’re lucky, the lowest prices yet on a number of 2020 products too. You can find specific information on each specific product range just below in their relevant sections, which you can also skip to using the relevant jumper links at the side of the page.

So, read on for our guide to this year’s Apple Boxing Day sales, and also don’t forget to check out our main Boxing Day sales page, where we’re indexing all the sales as they go live from the nation’s favourite retailers.

Apple Boxing Day frequently asked questions

When will the Apple Boxing Day sales kick off?

Boxing Day is of course December 26, the day after Christmas, although we’re seeing early sales on Apple products starting to crop up already – most notably those from John Lewis. We’re expecting the main wave of sales to launch either on Christmas afternoon, or early Boxing Day, so if you’re getting ready to bag a bargain in the Apple Boxing Day sales, you should be ready to check-in after you’ve opened your presents from Father Christmas. 

Does Apple do Boxing Day sales?

The Apple store itself generally doesn’t feature Boxing Day sales in its events line-up, so any discounts or free gift cards are fairly unlikely to be featured on its site come late December. If we’re honest, this isn’t a massive loss when looking at Apple Boxing Day sales overall, however, since the juiciest discounts on Apple products tend to come from other retailers, not Apple itself.

Which retailers are the best for Apple Boxing Day sales?

Amazon, Currys, and John Lewis are the UK’s leading online retailers for tech, and, as you would expect love to make Apple products a central feature of any sales event, given the massive popularity of said products. Other lesser-known retailers like Very and Laptops Direct are also great places to catch an Apple deal or two, especially with MacBooks and AirPods with the latter. 

• Apple – plenty of stock, but not the lowest prices on Apple deals in general
• Amazon – fantastic prices on all Apple deals, but sometimes sell out
• Currys – top price-matching, plus free delivery options
• John Lewis – excellent extended warranties, plus a good range
• Very – extremely competitive price-matching and plenty of stock
• Ao.com – again, another great lesser-known retailer with a good range
• Laptops Direct – excellent prices for AirPods and MacBooks specifically

Apple iPad Boxing Day sales

Those looking for a Boxing Day iPad sale might be slightly disappointed to find that the two prior sales events – Black Friday and Cyber Monday – have dealt a pretty significant blow to the stocks of many leading retailers. In particular, the entry-level iPad 10.2 2020 and mid-tier iPad Air 4 are both out of stock with their lower storage capacity models right now at both Currys and Amazon. John Lewis’ stocks appear to be holding out though, and we wouldn’t rule out a sale if the other retailers can replenish their warehouses in time for the Boxing Day sales.

If iPad Boxing Day sales do crop up, we’d expect price cuts anywhere in the region of £30 to £50, depending on the model. The more premium, and older models, tend to get the best price cuts, although we’ve seen £40 off on the iPad Air 4 over Black Friday this year. If stocks do come back, it’s likely that iPad Boxing Day sales will be incredibly popular again, as the Black Friday deals were, so we wouldn’t hang around if you spot a discount to your liking.

Apple MacBook Boxing Day sales

The advent of the new Apple M1 processor has meant we have a lot of MacBooks on the market right now, including fairly recently launched Intel-based systems too. The good news is there are plenty of retailers offering price cuts on all models currently, including the cheaper MacBook Airs. On the new M1 Air models, we wouldn’t expect anything too wild, probably a discount in the range of around £50 on the baseline 256GB SSD version, which currently retails for £999. However, the 2020 Intel-based Air models are likely to experience a much larger discount, possibly down to just £879, which we saw at Amazon over Black Friday.

For MacBook Pro models, we’re seeing discounts of around £100 currently on both the 13-inch M1 and Intel-based machines, and we’d expect things to roughly stay in this ballpark for the Boxing Day sales. Currently, the cheapest we’ve seen a 256GB MacBook Pro 13 go for in the UK is £1099, although this was on the now superseded Intel-based 2020 model, which probably isn’t quite as good value as the new version that sports the Apple M1 chip right now.

Apple Watch Boxing Day sales

Apple Watches should see some good deals over Boxing Day if this year’s big Black Friday and Cyber Monday sales are anything to go by. We’re very much expecting the biggest discounts to be on the older models – in this case, the Apple Watch Series 3 and the now fast-disappearing Apple Watch 5. On the Series 3, we’ve seen this budget entry go for as little as £179 recently, and it seems likely that this price will be featured again in the Boxing Day sales. With the Series 5, most of the remaining stock is now on the more expensive cellular models, but we wouldn’t rule out discounts of up to £130, which we saw over Black Friday.

We’d expect much more subdued discounts for the new Apple Watch SE and Apple Watch Series 6 since these models are still relatively new right now. Currently going for around £269 and £379 respectively, we reckon discounts of up to £20 are reasonable expectations for the Boxing Day sales. 

Apple AirPods Boxing Day sales

AirPods deals should be one of the juiciest areas for price cuts with this year’s Apple Boxing Day sales. We say that with fair confidence since many of the best prices from Black Friday and Cyber Monday have actually stuck around on most models, and it’s looking like they’ll be hanging around for the not too distant future as well.

For example, the standard Apple AirPods can be picked up for just £124 right now at Amazon, and the wireless charger version can also be picked up for £158. Both of these prices are the cheapest we’ve seen, and we wouldn’t expect anything much cheaper, perhaps around £5 to £10 less if we’re very lucky.

The AirPods Pro are having stock issues at Amazon recently, although you can still pick them up for around £199 at other leading retailers currently. That’s the lowest price we’ve seen so far this year, and again, it’s unlikely it’ll get that much more generous over the Boxing Day sales, although you never know.

More Boxing Day sales today