Apple Pulls Lyrics From iPhone 14 Ad After Being Mistaken for Slur

iPhone 14 & iPhone 14 Plus | Big and Bigger | Apple

The track was replaced with its instrumental in the version uploaded to Apple’s main YouTube channel, but the audio has not (yet) been replaced in the version uploaded to Apple’s Singapore channel. The song features the lyrics “Biggest bounce of the summer / Man will keep going to the sun up / Ay my girl, what you saying? / Man will hit the skins like a drummer,” where a chopped up sample of Elba’s voice singing “biggest” samples through the track at different points.

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The distortion of the clip led to the confusion of some who viewed the ad when it was released in September. YouTuber IShowSpeed reacted to the ad during a livestream, letting out a guttural scream when he heard the lyrics, before quickly typing “iphone lyrics” into Google. Fellow streamer xQc also noticed the lyrics when reacting to Apple’s announcement of the iPhone 14. “I’m not being edgy,” he said on the stream. “It just keeps going.” 

Apple did not immediately return Gizmodo’s request for comment on the decision to remove the lyrics or why the company waited two months to do so.

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