He continued, “Because it’s more than just a building, it’s this idea that, again, that we could curate something that would be needed for the 21st century. Our business tagline is ‘spectator to participant,’ and that’s a really important component. Many things are spectator, everything is meant to be participatory here.” This includes, Fisher noted, immersive music festivals, intimate participatory experiences like Lost Spirits’ Houdini-era haunted seance, and beyond—which includes that recently announced deal with Universal Studios Parks and Resorts. “We get Lost Spirits and actually have some really cool plans for just further activating the space and then Universal. The goal is to be the world’s largest immersive entertainment district of really spectacle, wonder, and best in class content.”
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