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Good morning from day 2 of AWS re:Invent 2024!
It’s another early start for us, as we head out for this morning’s keynote from Dr. Swami Sivasubramanian, VP, AI and Data, AWS.
What’s on the agenda? More AI for sure, but probably also a deeper dive into some of the news from yesterday, possibly on SageMaker, Aurora and Amazon Q…stay tuned to find out!
That was a mammoth undertaking, so well done for sticking with us.
We’re off for a coffee – and a deeper dive into some of the news we’ve heard about today – and we’ll be back tomorrow, with live coverage of the day two keynote from Dr. Swami Sivasubramanian, VP of AI and Data at AWS.
And with that, it’s a wrap on the opening keynote of AWS re:Invent 2024!
“I have never been as excited as I am today about the future,” Garman notes, “the amount of innovation we’re seeing out there is really incredible.”
“There has never been a better time to be innovating.”
There’s also SageMaker Unified Studio – a new, single environment to access all of your organization’s data, and act on it in new ways.
Zero-ETL for applications is another crucial new announcement, hopefully giving users much greater access and analysis of your data across popular SaaS applications, without needing to build data pipelines.
Finally, there’s SageMaker Lakehouse – a new way to simplify analytics and AI with an open, unified and secure data lake house – providing easy access right across all of your data.
How can we make this easier, Garman wonders – bringing together analytics, data governance, AI and the data itself.
This is a new generation of SageMaker, he notes, a center for all your data, analytics and AI needs – taking the program everyone knows, and expanding it in a whole new way.
We’re on the final stretch now – it’s time to talk about analytics – particularly, Amazon SageMaker.
Garman says SageMaker is being used more and more to prepare data for AI and ML workloads – it’s changing how customers think about analytics overall, he notes, as historical analytical data is being used to train these models.
There’s also a push to automate complex workflows, and in order to help out, Amazon Q Business will soon be able to do just this, automatically building workflows based on documents or recordings, helping streamline the most annoying part of your job.
Garman shows a demo where Q Business is able to create an automated workflow simply by watching a video of how it’s done – a great boost for companies everywhere.
Now we turn to Q Business, which Garman says can benefit roles across your entire business.
Looking to combine all your company’s internal data sources, Q Business creates an index of all your information – which Garman says is a service only AWS provides – but it can be tricky to track down exactly what you need.
To make this less painful, Garman reveals Amazon Q Business integration with Amazon QuickSight, bringing together structured and unstructured data out of their siloes.
Garman now turns to developers – and specifically, Amazon Q.
Three new agents are coming to Amazon Q for developers, including generating end-to-end user tests, accurate documentation, and code reviews.
Q Developer is also getting transformation support for transforming .NET apps, a great help for modernizing legacy Windows applications, allowing transforming from Windows to Linux.
There’s also a new elastic service, moving VMware subscriptions to AWS, but also a new tool allowing transforming VMware workloads to cloud native architectures.
“At AWS, we’re going to give you the very best combination of all of these – like we always do,” Jassy adds.
With that, he’s off, to a rapturous reception, and Garman returns.
But that’s not all – Jassy says there’s a lot coming on Nova, with a second-generation already in the works.
There’s also a Speech-to-Speech model coming in Q1 2025, and Any-to-Any later in the year – a true multi-modal model.
Choice is important, Jassy notes – much like in real life, you don’t rely on one specific person or company for everything.
There’s also two other models being announced – Nova Canvas, a state-of-the-art image generation model, allowing users to edit images using natural language text inputs – and Nova Reel, for video generation – providing “studio-quality” video, with features such as camera motion control, 360-degree rotation, and zoom.
Jassy says the new models are very cost-effective, and the fastest in their respective classes in Bedrock, as well as offering improved accuracy thanks to on-going fine-tuning.
It’s clear Amazon (and AWS) feels there is a gap in the market here to be exploited, and the Nova models are set up to take advantage of a growing need for more flexible models.
A bit of a surprise – Jassy announces the launch of Amazon Nova, state of the art foundation models.
Available in four tiers, from Micro to Premier, the models offer a range of options and choices for companies looking to get on the Gen AI train.
There are almost a thousand generative AI applications being built, or already in operation, at AWS, Jassy says.
He says the learnings from this have taught the company that price performance is vital, but that “it is also quite difficult to build a good generative AI application”.
You need the right guardrails, and the reality is that customers won’t access “wonkiness”, he adds.
Also, the diversity of apps being used has been a surprise, with an appetite for varied models proving very popular, Jassy says.
“There is never going to be one tool to rule the world,” he notes – choice matters when it comes to model selection.
Jassy also shouts out Alexa, which he says has over 500 million active endpoints across the world, and is currently undergoing a major remodelling with new AI insights and models, to anticipate your needs and take action for you…
There’s also a focus on Amazon Lens, the company’s visual search engine, helping you track down the products you might have seen out and about.
Jassy gives us a couple of examples around generative AI being used at Amazon, from customer service to creating pages for sellers, to inventory management.
There’s also a focus on robotics – which is becoming much more important in its fulfilment centers, providing huge increases in efficiency and productivity, all while lowering costs across the board.
Jassy also focuses on Rufus, its generative AI chatbot, which is reportedly getting better and smarter at recommending products to customers across the world.
Jassy is here to talk about Amazon itself uses AI across its business – everything from Alexa, to Just Walk Out, to AWS.
“We prioritize technolgoy that we think is really going to matter to customers,” he notes, highlighting a focus on “practical AI”.
“We’re trying to solve problems for you,” he adds.
We’re still in the early stages of generative AI, Garman notes – and AWS wants to try and help power customers of all sizes.
To hear more about how Amazon is utilizing AI, we welcome a special guest to the stage – current CEO and President, Andy Jassy.
Agents are another major focus for companies of all sizes these days, and Bedrock already allows users to easily build agents for complex tasks.
In order to tackle growing customer needs, AWS is announcing support for Bedrock multi-agent collaboration – so agents can support ever more complex workflows, without complex coding.
Getting the right model is just the first step, though – Garman says you need to make sure you pick the right, customized options.
Along with Bedrock Guardrails, which allows your gen AI applications to only focus on the areas it should know about.
But hallucinations are also a major worry, as they could derail huge amounts of work for a business. In order to help offset this, AWS is announcing Automated Reasoning checks, a new feature which could help stop factual errors being caused by hallucinations.
The tool will look to detect issues, and will resend anything it isn’t sure about back to the model – a capability you can’t get anywhere else, Garman notes.
“This is a space where innovation is happening really fast,” Garman notes – but even so, it’s still often tough to find the right model for your business.
Bedrock offers access to model distillation, where you add in prompts to a large model, before transferring knowledge to a smaller, more nimble model, and knows how to answer questions in the right way.
AWS is making that easier with a specific Bedrock Model Distillation tool – meaning models can run much faster and cheaper, including Anthropic, Meta and Amazon models.
Many top companies are using Bedrock already to help deploy generative AI applications, Garman notes – and to push this forward, it’s time for a couple of updates and upgrades…
Garman is back, and now it’s time to dig a little deeper into AI – particularly inference.
“AI inference is going to be the building block for everything application – it has the opportunity to trasnfrom every single organization,” he notes, “We;re just at the beginning…every application is going to use inference in some way.”
But in order to do that, of course, you need the right platform – Amazon Bedrock.
We’re now hearing from Lori Beer, global CIO and JPMorganChasse, about how it is using AWS to keep modernizing and innovating – where it uses the likes of EC2, Aurora and S3 to push the boundaries.
As a present, and a reward for Aurora’s top growth, AWS is upgrading the plaform once again, with Aurora DSQL.
Making it the fastest distributed SQL database around, this is “the new era of Aurora”, delivering virtually unlimited scale across regions with zero infrastructure management.
After another start-up showcase, Garman is back, and we’re moving on to databases.
One of the most challenging options when it comes to managing data for businesses, Garman says even AWS finds it tough to handle some of the biggest challenges.
Although purpose-built databases are still popular, relational options are still popular, he notes – especially Amazon Aurora, which celebrates its 10th birthday this year.
“From day one, we’ve been pushing the boundaries of what’s possible with cloud storage,” Garman notes – and AWS isn’t done, aiming to continue solving the biggest challenges when it comes to storage and compute going forward.
Managing metadata is another big challenge for major companies looking to get the most out of their data – and finding this information can be a major challenge, needing huge workloads and tough management.
To help with that, AWS is announcing S3 Metadata – an easier, more queryable way for customers to find and use their data in S3, updating in real time.
Garman notes that there has been a huge growth of tabular data – but it’s easy, especially for bigger customers, to lose track of what this can actually do for your business.
In order to help with this, AWS is announcing S3 Tables – a new way of getting the information you need from your data, pulling the control in-house, and improving performance.
S3 Tables offeres up to 3x faster query performance, and up to 10x transactions per second for Apache Iceberg tables.
But storage needs to be affordable as well as flexible, Garman notes, and S3 can offer a wide range of options for customers with variable needs.
This all makes S3 the best option to run data lakes around the world, he notes – but there’s still room to improve – particularly when supporting large analytics and AI use cases.
130 million new EC2 instances are launched every day, Garman notes, moving on – it’s time to talk about storage – after all, there’s no room for compute without storage.
Amazon S3 has been an unrivalled success, built to handle huge spurts in growth, S3 now handles over 400 trillion objects, Garman notes – noting AWS now has thousands of customers storing over a petabyte on S3, some of which even have more than an exabyte.
The pace of generative AI means there’s a need for companies like AWS to continually innovate – and Trainium3 will be coming later in 2025.
Garman says it will offer 2x performance over Trainium2, and better energy efficiency and power, too – more to come soon.
This is especially pertinent with the launch of Apple Intelligence, the company’s AI platform, which is powered by Apple’s own in-house models – but backing this up is AWS, which offered support across “virtually all faces of the AI and ML lifecycle”, Dupin notes.
Garman now introduces Benoit Dupin, senior director, machine learnign and AI at Apple, to talk about how it is working with AWS on the next generation of models and training.
Dupin notes Apple has to bring together software, hardware and services to provide a complete set of experiences for customers, especially for businesses.
AWS is helping Apple the tools it needs to evolve its AI and ML work, offering reliable and robust infrastructure, Dupin says.
What about those models that are too large to fit on a single server? AWS is announcing the exciting-sounding EC2 Trn2 UltraServers for those giants, offering a staggering 64 Trainium2 chips, and 4 Trn2 instances, connected with NeuronLink, giving huge amounts of possible power – up to 83.2 FP8 petaflops.
AWS is alreayd working with Anthropic to build Project Rainier, the world’s largest compute cluster for ML training.
Moving to AI chips themselves, Garman highlights the success of Trainium, which is saving workloads for customers across the world.
Today, AWS is announcing the general launch Trainium2 Trn2 instances – offering much more powerful experience, at better price performance.
The “next generation” of Trn instances is built entirely in-house by AWS, featuring 16 Trainium2 chips, designed for the demanding workloads of cutting-edge AI performance, giving customers more choice and customization options.
Here’s our first big announcement of the day – Graviton4 – which is getting a number of new features and upgrades.
Already used across EC2 customers – the next big computing challenge is evolving and growing workloads.
AI, specifically Generative AI, mainly run on GPUs, and AWS and Nvidia have been collaborating for years on ensuring this is a smooth experience.
But now, the two have combined to announce P6 instances. Built on the latest Nvidia Blackwell GPUs, they will be available early in 2025 for customers.
On to the first “building block” component of the today’s keynote – Compute.
Garman’s old haunt, Compute for AWS is dominated by Amazon EC2, its cloud storage powerhouse.
“AWS has the fastest and most powerful network…and we work hard to make sure you always have the latest technology,” he notes.
Keeping this level of innovation is tough, but AWS Nitro helps, Garman notes – offering the chance to offload virtualization for compute and security onto its own chips, giving better flexibility and performance.
Garman says there are a lot of reasons why companies choose AWS – but top of mind is security.
“We knew that security has to be the foundation of what we built this business on…you can’t bolt it on, you have to do it from the beginning.”
“Everythign starts with security – it’s one of the reasons so many companies trust AWS.”
Start-ups are going to play a major role in today’s keynote, with Garman saying he’s keen to highlight the great work they’re doing with AWS tech.
First up is protein analysis firm Evolutionary Scale, which is using AWS to help decode and develop new proteins which could help tackle diseases and disorders to disrupt the pharma industry.
“When you’re innovating, ypu want to start with the customers, but then you don’t just deliver what the customer wants,” he adds, outlining how this approach is part of AWS’ DNA.
AWS’ approach is about taking a little bit from every great part of technology, and combining it into its technology, Garman adds.
These “building blocks” are still the method AWS uses today – and today there are hundreds of AWS services on offer.
Garman reminds us it’s his first re:Invent as the head of AWS, and welcomes us all to this year’s event.
“Today, the largest enterprises in the world…are running on AWS,” he declares, from enterprises to governments.
After a shout out to developers and start-ups, Garman introduces the four main themes of today’s keynote.
After a pretty nifty laser intro and an introductory video talking about the need for innovation, security and “seeking the next impossible” – it’s time for the main event.
The lights go down and Matt Garman, AWS CEO, takes to the stage.
The queues to get in were absolutely mighty, but we’re in and seated, nice and early, to be bombarded by some pumping techno (just what you want, first thing in the morning, hey)
As always, AWS re:Invent 2024 is one of the biggest events on the tech calendar, with an estimated 60,000 in-person attendees, and many more tuning in online.
Fingers crossed we can get a seat at the keynote…
Good morning from a bright and chilly Las Vegas!
We’re all set for the day one keynote, hosted by AWS CEO Matt Garman, which is starting in just over two hours…
As noted, the main program at AWS re:Invent 2024 starts tomorrow, when AWS CEO Matt Garman will take to the stage for his keynote.
There will no doubt be lots of news and updates – and we already know the identity of one special guest – his predecessor, and current Amazon President and CEO Andy Jassy.
Good morning from a beautiful sunny Las Vegas! The sun is out and preparations are underway for AWS re:Invent 2024, which officially kicks off tonight with an introductory keynote from Peter de Santis, Senior Vice President of AWS Utility Computing, before the main action starts tomorrow.
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