If you’ve been dreaming all year of saving serious cash on a new mattress, this is the moment you’ve been waiting for. We’re channeling our inner Dick Clark on New Year’s Eve, counting down the days till Black Friday is upon us. But hold the phone—the best early Black Friday Mattress Deals are starting now. From the best mattresses for back pain to our favorite cooling options, these are the top deals on mattresses the WIRED Reviews team has tested in their own homes. We also track prices all year to see where the best sales are really happening.
So, if it’s on this list, it’s genuinely a good deal. Heads-up: While the prices listed below are for queen sizes, the deals should apply to all mattress sizes. Your dreams of a new king mattress are still going strong.
We’ve got more early Black Friday sales coverage hot off the press, and we’ll keep it coming your way through Cyber Monday.
Updated November 25, 2025: The sales keep coming. We’ve updated this list to reflect which sales are legit and which ones are not really any different than sales we’ve seen earlier this year.
WIRED Featured Deals
Bear
The WIRED Reviews team has crowned the Bear Elite Hybrid as the best mattress for back pain we’ve tested to date. It comes in three firmness options, including Soft, Medium, and Firm. WIRED testers have found Firm helpful for spinal alignment, and you can also add a Celliant cover for a fee, designed to help with muscle recovery. In addition to the sale, Bear is also throwing in a free accessories bundle (two pillows, a sheet set, and a mattress protector). Use WIRED40 for 40 percent off, which is an additional 5 percent off the current offer on the site.
Helix
We test many, many mattresses—so it’s saying something that the Helix Midnight Luxe has been our favorite overall mattress for seven years running. This specific model is designed for side sleepers, but the brand’s slogan is “designed for every body”—there are plenty of options for every sleeping position. Helix’s Black Friday sale is underway, but you can get additional savings by using our exclusive coupon code WIRED27 for 27 percent off.
Saatva
Saatva mattresses strive to be the intersection of luxury, natural materials, and support for many sleepers. One model in particular that we’ve tested, the Saatva Rx, offers serious pressure relief for even the most persistent aches and pains. It incorporates micro coils and pressure-relief foam, so the price is usually on the higher side. However, Saatva’s holiday sales promo should take some strain off your wallet, as you can save $400 off purchases of $1,000 or more. Use our link below.
Nolah
The top pick we’ve tested for side sleepers, Nolah’s Evolution Hybrid, effortlessly bundles together pressure relief, temperature regulation, and spine alignment. The brand is also stacking up a good deal for Black Friday, starting right now. In addition to the 35 percent off sale now, use code WIRED50 for an extra $50 off.
Birch
If you’re looking to get memory foams and other man-made materials out of your bedroom in favor of an all-organic mattress, the Birch Luxe Natural has been a consistent winner for us. It has an organic cotton Euro top that gives your pressure points a cushioned surface to slightly sink into. Layers of natural wool are incorporated underneath for breathable temperature control. Latex is pressure-relieving, like memory foam, but without any chemicals involved. It’s also organic, with Global Organic Latex Standard (GOLS) certification. Pocketed coils help support you where you need it most. Birch is also throwing in two free pillows with every mattress purchase. To make it even better, you can use code WIRED27 for even more savings.
Silk & Snow
Canadian brand Silk & Snow uses high-quality materials and thoughtful construction in its mattresses, with prices that are hard to argue with. In the S&S Organic hybrid’s case, there are several organic certifications too. With GOLS-certified organic cotton, organic wool, and GOLS-certified latex atop pocketed coils, it eliminates any guesswork about materials and focuses solely on support. For Black Friday, Silk & Snow is offering up to $300 off on mattresses, no code needed.
Avocado
Avocado takes the notion of “all-natural” mattresses very seriously, with an extensive list of certifications to back its claims. The Avocado Green hybrid mattress comes in Firm (base model), Medium (pillow top), and Plush (box top, which is an even thicker version of a softer pillow top). Medium and Plush cost a bit extra, but we previously tested the Firm model and loved it. Its organic latex and coil construction provided lumbar support, temperature regulation, and pressure relief to the point where it got a near-perfect score. For Avocado’s Black Friday mattress sale, you can take 20 percent off your purchase, no code needed.
Get a lift from this latex hybrid: Avocado Green for $1,679 (20% Off)
Wolf
Wolf mattresses are not ones you should overlook. Each time our team has tested a Wolf mattress, we were impressed with its quality and performance. The Wolf 13-Inch Memory Foam Hybrid Premium Firm Mattress is quite a name, but this hybrid mattress excels with temperature control thanks to a cooling cover, foams, and coils. It’s just firm enough that you can move around without feeling stuck, and it also maintains spinal alignment. Wolf’s Black Friday mattress sale is now live, with 15 percent off on your purchase.
Sleep Number
If you’re trying to decide between a sleep tracker or a new mattress, I’ve got news for you—Sleep Number can do both. The p6 is a smart bed that lets you adjust your preferred firmness; pressure relief levels; and, paired with an adjustable base, the angle of the head and foot of the bed. It also tracks your sleep, noting any changes in your heart rate, breathing, and deep sleep. For Black Friday, Sleep Number is offering free shipping plus discounts for bed and base bundles. Free shipping’s a big deal because it’s usually a separate fee from Sleep Number for a team to come set up the bed for you. Now, it’s just part of your purchase.
Tiami
When the aches and pains are too much and your mattress isn’t helping, it’s time to call in the big guns. Tiami’s Luxury Hybrid has a firmer feel; cushioning memory foam layers; and unique, foam-capped coils that help relieve pressure around your joints. It’s a specialty mattress through and through, which makes Tiami’s Black Friday mattress sale even more enticing. It’s the lowest price we’ve seen all year, thanks to its Black Friday promo at 40 percent off, no code needed.
Essentia
You’re searching high and low for an organic mattress, but not just any organic mattress will do—it has to be vegan as well. (Many organic mattresses aren’t vegan due to the inclusion of wool.) For those who aim to live (and sleep!) by vegan protocols, Essentia’s Tatami mattress is right up your alley. It’s got organic cotton, organic latex, and organic foam all meant for pressure relief, temperature control, and strong lumbar support. Essentia is offering 25 percent off mattresses plus two free pillows as part of its Black Friday Mattress sale.
NaturePedic
Naturepedic checks a lot of boxes with its EOS Classic mattress. It’s got customizable firmness on each side of the mattress. It’s one of the best mattresses we’ve tested to date. It’s also made with organic materials, making it one of the best organic mattresses we’ve come across. Naturepedic is offering 20 percent off sitewide for Black Friday and throwing in a free accessories bundle (organic mattress protector and pillows) on orders of $699 or more.
• Organic and customizable feel: Naturepedic EOS Classic for $3,039 ($460 Off)
Leesa
Leesa’s Sapira Chill Hybrid ranks as one of the best mattresses by our account (more specifically, the best hybrid mattress), thanks to its cooling and lumbar support. It features a quilted pillow top with a cooling cover, along with pressure-relieving foams and pocketed coils. There are three firmness levels to choose from, but if you have back pain, you may want to opt for something firmer to support spine alignment. Plus, the Sapira Chill’s pillow top will soften things out a bit. While the price for this mattress isn’t the lowest we’ve seen this year, Leesa’s Black Friday sale is pretty good. You can take 30 percent off select mattresses, including the Sapira Chill.
Plank
For those who feel like a mattress is never quite firm enough, the Plank Firm is one of the team’s favorite beds that delivers a truly firm feel. It’s actually dual-sided, with one side “firm” and the other “extra firm,” so you can get the utmost, unyielding support. It’s been a hit with some of our testers who have back pain and look to firm beds to maintain spine alignment. To keep your wallet balanced, too, Plank is offering 30 percent off with code BFRIDAY30.
These “Sales” Are a Stretch
Purple
Just when you think you’ve got all the types of mattresses down, Purple throws another in the mix. The Purple Restore Hybrid’s defining feature is the GelFlex Grid, a squishy-feeling gel layer that’s designed to maximize pressure relief and airflow. To supplement it, you’ve also got a layer of foam and pocketed coils to round out support. As part of its Black Friday mattress sale, Purple is offering up to $300 off, or up to $800 off a mattress and an adjustable base. Based on our tracking, though, for just the mattress, it’s the same sale run throughout the year, just with different wording. Even so, I have many people inquiring about Purple’s performance.
DreamCloud
DreamCloud mattresses are usually available at prices that seem too good to be true year-round. While the same can be said for Black Friday, the reality is that there isn’t really a “special” sale—unless you count the accessories bundle thrown in with your purchase, which happens occasionally. I’m a longtime fan of the DreamCloud Hybrid, not only for its affordability, but also for its overall pressure relief, responsiveness, and lumbar support. So, despite the lack of sales happening, I think it’s still worth a look.
Puffy
Sigh. Another solid mattress company, running a—let’s call it what it is—faux sale. I enjoyed the Puffy Cloud’s all-foam build and conforming feel around pressure points. Puffy is throwing in two free pillows and two free sleep masks with the purchase of a mattress, but don’t expect significant savings here.
Casper
There’s no denying that the Casper’s The One mattress is an affordable, well-rounded, all-foam mattress. It contours around your body to cushion your pressure points, while the support core keeps your lower back in alignment. But if you think that Black Friday is going to make this particular bed that much more of a deal, you’d unfortunately be mistaken. It remains at the same price we’ve tracked it all year. However, it’s still under $1,000 for a queen-size mattress, in case you need something budget-friendly for a guest room or quick holiday bedroom makeover.
Thuma
Thuma’s not running a Black Friday sale, which is a massive bummer. The Thuma Hybrid mattress has three firmness levels. I found that “Medium” actually felt firmer than anticipated, but it lent excellent support for back pain. Not to mention, we’re big fans of Thuma’s famous Japanese-joinery-style bed frame that looks like a modern sculpture but is easier to put together than an Ikea dresser. Maybe next year, we’ll get a sale.
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