Black Friday Fitbit deals 2023: The best discounts live right now

As mentioned above, the Black Friday deals and sales period officially kicked off November 24, and will last until midnight on Monday November 27 (which the industry calls ‘Cyber Monday’). All the sales have started.

Retail outlets worth checking outside of Amazon, Walmart, Best Buy and so on include Dick’s Sporting Goods and Target in the US, and Curry’s and Argos in the UK.

It always pays to scout out the best deals, and as you can see above, we’ve gone to multiple outlets and sources, as Amazon’s not the only game in town.

You’ll find all the information about the Fitbit Black Friday sales on this page, as we’ll update regularly to highlight all the deals and discounts as they occur. On Black Friday weekend itself, you can expect rolling coverage as we share the best deals we can find. 

However, these retailers are historically the ones to check if you’re looking for a good deal in the US and UK. While plenty of deals can be found in other quarters, these are some of our chief ports of call:

US Deals

Amazon: Big discounts in the Amazon Fitbit store
Fitbit: You can usually find discounts on older devices in Fitbit’s own store
Best Buy: Discounts on loads of electronics including Fitbit trackers and scales
Target: Target’s Fitness Tracker section is often full of Fitbit discounts
Walmart: Fitbit sales are starting now
Dick’s Sporting Goods: Discounts on Versa 3 and Inspire 3 

UK Deals:

Amazon: Amazon’s UK Fitbit store with different discounts
Argos: Great deals on electronics, including Fitbits
John Lewis: Check out John Lewis’ Fitbit store
Very.co.uk: Fitbit deals are cropping up on Very now
Fitbit: Google’s UK Fitbit store

Black Friday is usually a great opportunity for retailers to shift surplus stock of old (but still perfectly good) devices when a sequel comes out. There are plenty of unsold Fitbit Versa 3, Fitbit Sense and Fitbit Charge 5 units waiting to find their forever homes, and these devices are still a great buy even with their sequels out. Fitbit Versa 3, for example is still top of our list of the best Fitbit overall, while the Google Pixel Watch (which uses Fitbit technology, so it counts) is one of the best smartwatches. 

We’re also seeing big discounts on the brand new Fitbit Charge 6, so if you wanted this year’s Fitbit device for under $100 or £120, you are in luck. Pixel Watches, which are integrated with Fitbit, are also seeing heavy price cuts, especially last year’s original models. 

For fitness beginners, it’s a great opportunity to get a tool so you’re ready to get started early with your New Year’s resolution. If you can find one, the Fitbit Inspire 2 should hover at around $60 / £50 / AU$90, and is the device to get. Even though the tracker is practically ancient, beginners won’t need fancy features and it comes with a whole year of Fitbit Premium, while other, newer devices only get six months.