CES has just gotten underway, but we’ve already seen some dramatic TV trends, particularly when it comes to screen brightness. First, TCL’s new QM8 TV flexed 5,000 nits of peak brightness, more than doubling the brightest TVs we tested last year. Not to be outdone, Hisense literally doubled down, unveiling the market-ready 110UX TV with up to 10,000 nits peak brightness. As we shade our eyes in anticipation of these new screens, there’s another point worth noting about both: they’re humungous.

As its name implies, the 110UX comes in at 110 inches, while TCL’s largest QM8, the QM891, is a whopping 115 inches. Those TVs aren’t alone. From LG’s 97-inch G4 and wireless M4 OLED TVs to Samsung’s run of 98-inch 8K and 4K Neo QLEDs, it seems virtually every TV maker is going big this year. That’s not to mention more traditional big-screen options like Samsung’s 150-inch compatible short throw projector, The Premiere.

Think 100-inch TVs are only for sultans and tech titans decking out their megayachts? That, too, seems to be changing. TCL’s new QM7 TV will be the first of the brand’s new mid-tier options available at up to 98 inches while its entry-level S Class TVs stretch to 85 inches. Similarly, Hisense will offer its middle-range U76N at 100 inches, claiming last year’s 100-inch U8K TV was one of its “fastest-selling models to date.”

That’s not to say this burgeoning era of ultra-sized screens will be cheap, mind you, and we’re still waiting on final pricing for most models. That said, if you’re willing to make some compromises on screen quality, 2024 is already shaping up to be the best year yet for those seeking a monstrous TV that doesn’t cost more than your car. Just getting it in your car (or through your front door) is a different issue.

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