Shortly after launch, TNW Council is already seeing clear, early signals from its concierge model, signals that underline a fundamental truth often overlooked in the startup ecosystem: founders operating at €1 to 10 million and leaders scaling companies between €10 to 100 million are solving entirely different problems.
From the first concierge-led conversations, a consistent pattern emerged.
Founders in the €1 to 10M range are primarily seeking:
- practical growth strategies
- clarity on positioning, channels, and prioritization
- hands-on experience that helps them avoid early-stage execution mistakes
In contrast, leaders operating at €10 to 100M are no longer asking for growth playbooks. Their requests have focused on:
- strategic advisory boards composed of peers and operators who have already navigated similar or larger scale
- access to curated strategic tables with leaders of equal or higher caliber
- private, high-trust environments where discussions center on governance, leadership structure, and long-term directional decisions
Early results indicate that:
- introductions are made selectively, only when there is clear strategic relevance
- senior leaders are looking for contexts, not communities
- value emerges from the right table, not from scale or volume
Alongside curated introductions, members benefit from direct contributions from TNW leaders and priority access to upcoming TNW initiatives, including both flagship and private formats that will be announced separately.
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