Ultra luxury car brand Bentley plans to go 100 percent electric.

By 2030, the century-old British motor company will only produce batter-powered cars, Bentley CEO Adrian Hallmark said Thursday. What’s more, by 2026 all Bentley vehicles will be either plug-in hybrids or battery-powered. 

“We will not be building engines in less than a decade,” Hallmark said at the livestreamed event at Bentley’s England headquarters. “This is profound change.”

Plug in the Bentleys.

Plug in the Bentleys.

Image: screenshot: bentley

Already, Bentley plans to launch two hybrid cars for 2021. Hallmark didn’t discuss too deeply what Bentley’s first all-electric vehicle would look like. But since all its models will be electrified by 2030, the first Bentley EV could simply be a modified version of one of its existing internal combustion engine cars. 

One of the Bentley execs on the call noted 55 percent of customers recently surveyed said they’d want to buy an electric Bentley in the next five years. 

Hallmark emphasized that the company was committed “not to just make electric cars, sustainable cars. We’re going to make Bentleys.”

That likely means a steep price tag. The cheapest Bentley currently is over $200,000. Sure makes that $35,000 Tesla Model 3 look like a bargain.