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General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44 billion acquisition of the social network on Friday (via CNBC). The automaker says it’s pausing paid advertising on Twitter to evaluate “the direction of the platform” under Musk’s leadership, but will continue to use the network to interact with customers.
“We are engaging with Twitter to understand the direction of the platform under their new ownership,” an emailed statement provided to The Verge by GM spokesperson Dan Flores says. “As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”