The biggest difference between the Texas case and the EU case, if the Reuters report is to be believed, would be Google’s response. Google filed a motion to dismiss Paxton’s case at the start of 2022 on the grounds that, essentially, Google toppled the ad market because it’s really good at innovating, and those thousands of other companies just aren’t.
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“State Plaintiffs’ complaint—cheered on by a handful of Google’s rivals who have failed to invest properly, compete successfully, or innovate consistently—might serve the narrow interests of those rivals,” Google wrote in the motion. “But it also threatens to stifle the dynamism that drives Google and other firms to deliver the products on which businesses and consumers depend every day.”
Sure, YouTube is a relatively small piece of Google’s adtech stack (as seen above), but it still pulled in $6.9 billion last year. Even if that black box opens the smallest of cracks, it’s revolutionary just the same.
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