It’s now just Max: all of the news from Warner Bros. Discovery’s reveal event

When HBO Max and Discovery Plus merge into a single app next spring, the new platform will simply be called “Max.” That’s according to a report from CNBC, which notes that while a final decision hasn’t been made, Max “is the likely choice” and is being vetted by Warner Bros. Discovery’s legal team. The lawyers are also mulling over other potential names, according to the report, and the combined streaming service has been given the codename “BEAM” internally.

The reasoning for the “Max” name is simple: Warner Bros. Discovery wants HBO to fit into its huge stable of content without overshadowing programming from Discovery, DC Comics, Warner Bros., CNN, and more. CNBC’s report says the new platform will borrow ideas from Disney Plus and organize Warner Bros. Discovery properties into different “hubs” in the same way that Disney separates Disney, Marvel, Star Wars, Pixar, and so on.