This year’s IFA trade show in Berlin, scheduled to start on Sept. 3, is mostly virtual, despite the organizers’ efforts to put on a smaller-than-usual physical event.
This comes with a few advantages for everyone who wasn’t planning on going to Berlin anyway. Case in point: LG, which typically has a massive presence at IFA, has launched a virtual exhibition of its many gadgets.
This includes the OLED New Wave, a massive wall/ceiling comprised of curved OLED TVs, first seen at this year’s CES in January. I’ve seen a few of LG’s earlier OLED installations, and they’re definitely more impressive in person, but hey, it’s better than nothing.
If you were in LG’s booth at Messe Berlin, this is (roughly) what you’d see. Minus the crowds.
The OLED wall isn’t the only thing you’ll find in LG’s virtual showroom. In fact, LG has recreated Messe Berlin’s Hall 18 with a pretty realistic rendering of what its huge booth would look like in real life. You can explore the booth either through a curated tour or directly by using the provided mini map. You can even click on products to see their specs or (virtually) try them out.
More specifically, you can check out LG’s Home Cinema Zone for the latest in the company’s OLED TVs, comprised of a Gaming Zone, a virtual Sports Bar with (you guessed it) sports-related content, and a Lifestyle Zone with some of LG’s wackier products including rollable TVs.
You’ll even be able to “try” out the products and check their specs.
You’ll also be able to check out LG’s range of smart home appliances, organized around the themes of health, hygiene and convenience. These include the company’s connected devices, washing machines, and more.
The exhibition is available on the web and will stay online throughout September. You can also check it out by downloading the LG Virtual Studio mobile app, available on Android and iOS.