Today, the Canadian government announced a $5 million investment in the Automotive Parts Manufacturers’ Association (APMA) to support Project Arrow, the automotive industry’s first Canadian-made, zero-emission concept vehicle.
Project Arrow is the collective effort of industry partners and University students working together to design, engineer, and build a connected and autonomous zero-emissions vehicle concept car.
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A digital twin is an immersive and active virtual reality environment that is used to test and validate connected and autonomous technologies before they are integrated into the physical car. A twin of the car has ben created at the catchily named Invest WindsorEssex, home to a Virtual Reality(VR) CAVE.
The concept car will not get a commercial release. Rather, it’s part of Canada’s commitment to a zero-emissions future by 2050. However, it’s an opportunity to showcase the capabilities of the Canadian automobility and digital technology sectors globally and to create a robust electric vehicle supply chain in Canada, increasing Canada’s domestic electric vehicle market.
A zero-emissions car designed by students
![internal view of Project Arrow concept car](https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2021/08/8.jpeg)
![internal view of Project Arrow concept car](https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2021/08/8.jpeg)
The project is a great opportunity to create and test new designs and technology. Project Arrow invited university students to submit car design entries. A team of four students from Carleton University’s School of Industrial Design in Ottawa, Ontario, were the winners. They completed their design as a side-project in just 12 weeks during the COVID-19 pandemic. It’s unclear whether they received a cash prize. However, it’s a great example of design competitions as a means to build experience and industry connections.
Project Arrow put a call out for suppliers at CES 2021. They are using an AI-enabled technology developed by YQGTech to shift through 300 supplies to match connect proposed parts, systems, and components with those needed to build the car.
![depiction of concept car](https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2021/08/113.jpeg)
![depiction of concept car](https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2021/08/113.jpeg)
The project aims to release and tour the concept car in 2022.