Jeep’s current eco-friendly vehicles are plug-in hybrids, but the American brand is now ready to take the next step towards electrification.

Yes, folks, I present to you Jeep’s very first EV, the… 

Okay, it doesn’t even have a name yet. But here it is: 

Jeep EV
Image: Stellantis
Jeep EV
Jeep EV
Image: Stellantis
Jeep EV

If you don’t feel wowed, I feel you. It’s a slick-looking car, yet rather ordinary, and I expected something more from the automaker’s electric vehicle flagship. 

And if you’re thinking “don’t judge a book by its cover,” let me stop you right there. Because we know absolutely nothing about what’s inside the car. 

There’s no word regarding power levels, battery specs, software, or even interior design. We only know it’s an SUV, ready to launch in 2023. 

We can assume that it’s a unibody crossover, that it’s created for the lower end of the luxury market, and, well, that’s about it. 

But, at least we know that Jeep is sticking to the brand’s electrification commitment, pledging to offer a “zero-emission, fully-electric” 4xe model in every single vehicle of its SUV lineup by 2025.

Still, I wonder why the automaker choose to begin its electric lineup with an unnamed, unspecified EV, instead of transforming one of its existing best-selling models.

The Grand Cherokee, for instance, was Jeep’s top-selling vehicle for 2021, reaching 264,444 units and a 26% year-over-year increase. 

The Grand Cherokee
The Grand Cherokee. Image: Jeep
The Grand Cherokee

Another option could be the Wrangler, 2021’s second best-selling model, whose plug-in version was — according to the company, at least — the top-selling PHEV in the US. 

Jeep Wrangler
The Wrangler 4xe. Image: Jeep
Jeep Wrangler

Personally, I’d be more dazzled by an electrified update of the iconic Wrangler or Grand Cherokee, than by an ordinary-looking, yellow, unnamed SUV. But 2023 isn’t too far along, and I might be pleasantly surprised after all.

The top 10 things people want to know about. Foto’s van andré hazes imitator rené van beeten.