Sonos has partnered with Audi to equip the automaker’s Q4 E-Tron with sound, a first for the California-based audio company best known for home speakers. The news was confirmed Tuesday by Sonos CEO Patrick Spence after Audi published images of the Q4 E-Tron’s interior showing the Sonos logo. Protocol was first to report the deal.
On Tuesday, Audi published a trove of shots showing off the interior of its next EV, the Q4 E-Tron. While the German carmaker emphasized its new augmented reality heads-up display, others took note of the Sonos logo, despite no mention of the collaboration in the press release.
<div class="c-imageslider" data-cid="apps/imageslider-1615375241_8793_37798" data-cdata="{"caption":"
A closer look at the Sonos-branded speaker on the Q4 E-Tron passenger door.","image_left":{"ratio":"*","original_url":"https://cdn.vox-cdn.com/uploads/chorus_asset/file/22358899/A211114_overfull.jpg","network":"verge","bgcolor":"white","pinterest_enabled":false,"caption":null,"credit":null,"focal_area":{"top_left_x":0,"top_left_y":0,"bottom_right_x":2400,"bottom_right_y":1800},"bounds":[0,0,2400,1800],"uploaded_size":{"width":2400,"height":1800},"focal_point":null,"asset_id":22358899,"asset_credit":null,"alt_text":""},"image_right":{"ratio":"*","original_url":"https://cdn.vox-cdn.com/uploads/chorus_asset/file/22358913/A211114_zoom.jpg","network":"verge","bgcolor":"white","pinterest_enabled":false,"caption":null,"credit":null,"focal_area":{"top_left_x":0,"top_left_y":0,"bottom_right_x":2400,"bottom_right_y":1801},"bounds":[0,0,2400,1801],"uploaded_size":{"width":2400,"height":1801},"focal_point":null,"asset_id":22358913,"asset_credit":null,"alt_text":""},"credit":null}”>
A closer look at the Sonos-branded speaker on the Q4 E-Tron passenger door.