What Makes Immersive Experiences We Love Work
Image: io9/Gizmodo Niche interactive activations are now more mainstream than ever before—and the result is an uphill battle of art vs. profit. Things don’t always work out in the long…
Horror Films Come to Life in Hollywood Haunts and Immersive Theater
Photo: io9/Gizmodo For Cinema Slasher, you literally walk through the screens, which is magical and terrifying at the same time as you enter each movie. Being the sort of haunt…
Sleep No More Lives Up to Its Legacy in Immersive Theater
Manhattan’s McKittrick hotel looms nondescriptly while housing an entire world of mystery and intrigue inspired by Shakespeare’s Scottish Play. During Halloween season io9 was invited to its current run. Meet…