Boxing Day sales 2021: jump straight to…

The big day is here and this year’s Boxing Day sales are in full swing at all the nation’s favourite retailers. If you’re looking to browse, we’ve listed out all the best ones just below as well as provided a handy A-Z retailer index. 

The biggest news today is that Amazon has finally launched its Boxing Day sale with up to up to 50% off Alexa devices, cookware and power tools. Why is that news? Well, we’ve seen a ton of big retailers launch their deals early this year, including Currys, Very, and John Lewis. Poor weather, the ongoing pandemic, and fears about supply chain issues have really driven retailers to push their online sales over the traditional in-store events – and launch them early too.

Hey, we’re not complaining. It is, after all, an absolute luxury to have more time to shop in the comfort of your own home. Regardless of whether you’re after a new TV, mattress, or looking to take advantage of those extended return windows many fashion sites offer right now, you’ll find all of those right here on this page. 

We’ve been busy rounding all the best sites up into our yearly A-Z index of the best Boxing Day sales, which you can check out just below. If you have already have a store in mind, simply use the provided jump links to slip right ahead to the relevant alphabetical section. At the top of the page, we’ve also gone to the trouble of listing out what we think, in our humble opinion, are the highlight deals and sales this year. Regardless of whether you’re looking to simply spend a bit of post-Christmas pocket money or go big we’ve got retailers that cover everything here.

For more expert picks from our editorial team, we also highly recommend checking out our Boxing Day sales live blog, where we’re calling out the best deals in real-time as we spot them. Either way, stick with us during the Boxing Day sales and we’ll help you score a bargain. 

Boxing Day sales: quick links

Boxing Day sales: A-Z of retailers

A John Lewis storefront lit up with lots of small lights

(Image credit: Shutterstock)

Here are the best retailers to shop during the Boxing Day sales. We’ve included a mini-review of each one to let you know what’s in the sale.

A

B

C

D-F

E

F

G

H

I

J-L

K

L

M-O

N

O

P-R

R

S-U

T

U

V-Z

W

X

Y

Z

Boxing Day and January sales: everything you need to know

Boxing Day 2021 and January sales: when do they start?

The Boxing Day sales traditionally start on the morning of December 26th but it’s not unusual for retailers, especially these days, to start their deals events much earlier. That’s actually what’s happening this year, with most retailers launching their Boxing Day sales on Christmas eve.

While it depends from retailer to retailer – a lot of shops are offering up extended ‘December’ or ‘Winter’ sales this year that are highly likely to be carried through to Boxing Day and maybe even January. That said, there are definitely a few retailers still keeping their powder dry until the big day itself this week.

Here are a list of today’s best Boxing Day sales:

When will the Boxing Day sales end – and the January sales begin?

This will vary from retailer to retailer. While some switch their Boxing Day sales into early January sales from the 27 December, others extend their Boxing Day deals right to the end of the month. Largely, though, you’ll find it’s the same offers, just packaged under a different name. 

What to expect in the Boxing Day and January sales

TV deals

LG C1 OLED

(Image credit: LG)

Boxing Day and the January sales have always been a great time to pick up a discount on a TV and we’re expecting this year’s events to be no exception to that. Currys, Amazon, and John Lewis in particular will be the retailers to beat, although AO.com, Very, and Box should also offer great deals in their own right too.

While it’s still early days, the Boxing Day sales have traditionally been a good time to pick up the latest releases from the prior year – think fancy new OLEDs or QLED displays. The newest features tend to trickle down to the cheaper models too, so if you’re looking for something a bit more affordable, then you should be well catered for too. 

In particular, this year’s TVs have really focused on support for the next-gen gaming consoles – the PS5 and Xbox Series X – so if you’re one of the lucky few to have a console, then you should be able to find a deal on a capable TV too.

Computing and laptop deals

Dell XPS 13 4th of July laptop deals

(Image credit: Dell)

While Black Friday and Cyber Monday are traditionally heralded as the best times of the year to pick up laptop deals, we definitely wouldn’t rule out the Boxing Day sales and January sales as a close second. 

Leading retailers will absolutely be looking to compete with excellent options on everything from basic Chromebooks to lavish gaming laptops – and not just to shift old stock either.

Even better still, large-scale global chip shortages haven’t really affected the laptops market too much in the UK, which means retailer shelves should be relatively well-stocked by the time Boxing Day rolls around. We’d expect manufacturers like Dell and HP to offer excellent options directly via their sites, and Amazon, Currys, Box, Laptops Direct, and Very make up the bulk of top retailer options.

Headphones, tablets, and smartwatches

Two AirPods in a case

(Image credit: Apple)

Headphone crowd favorites like the Jabra Elite Active 75T and Sony WH-1000XM4 were fixtures in last year’s Boxing Day sales and there’s likely to be similar options this year. Also, we wouldn’t rule out deals on the Apple AirPods, which are always a favorite at any sales event and always tend to be on sale at Amazon these days. 

Pairing up nicely with headphones will also be sales on smartwatches – namely Apple Watches and Fitbits. These exact brands were on sale over last year’s events and you’ll definitely see retailers looking to cash in on those new year’s fitness resolutions with some relevant tech.

Finally, this year’s events should also include plenty of sales on the latest tablets. On the cheaper end of things, we’ll likely see moderate price cuts on Amazon’s Fire HD tablets – a good option for the basics or kids’ devices. For those looking to spend more, this year’s iPads will most likely be the most popular choices – and the ones we recommend. Sales on the newest 10.2 and Mini models aren’t likely to be anything too crazy, but we should see healthy discounts on the slightly older Air and Pro models.

Fitness

Fitbit Charge 4

(Image credit: Fitbit)

The Boxing Day and January sales are prime time for retailers looking to cash in on those popular fitness-focused new year’s resolutions. If you think you’ll be one of many to brave the January weather for your daily jog or commute down to the local gym, then it’s likely you’ll find excellent options for fitness gadgets. 

Last year’s sales included very competitive prices on the FitBit Inspire 2 and the new (at the time) FitBit Versa 3. Amazon also had a great £36 price on the Eufy Smart Scale, a discount that’s subsequently been exceeded multiple times in 2021.

Alongside tech gadgets, we also saw leading sports clothing retailers like Nike and Addidas offer excellent clearance sales over January. If you’re not a fan of that January weather (believe us, neither are we), then you’ll definitely be able to save on some new threads. If hiking is more your thing, then GoOutDoors also offered a clearance sale – very handy for boots, heavy winter coats, and hats too.