You might never have heard of it before, but Singles’ Day is an international sale event that’s bigger than Black Friday on a global scale, and now some retailers in New Zealand are beginning to take part.

Singles’ Day originated in China as an ‘anti-Valentine’s Day’ movement, and single people celebrated by buying themselves presents on the date, which is November 11. The date was chosen because November 11 (or 11.11) is representative of single people.

To mark Singles’ Day this year, TheMarket is taking 11% off its entire site, though there is a small catch. The discount is only available to Market Club members, which thankfully is free to join. To get 11% off any time, you just need to enter the code 11ELEVEN.

We’ve done some digging on TheMarket, and below you’ll find our top three highlights from its Singles’ Day sale:

This is just a small selection of what’s available during TheMarket’s Singles’ Day sale, but there’s plenty more on offer.

Noel Leeming and The Warehouse are also having their own sales for 11.11, but because most of their deals will also be available at TheMarket, you could get a much cheaper deal by using the discount code for Market Club members.

No worries if you’re not a member, it’s free to join and you can sign up now to nab the savings.

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