TechRadar is headed to Berlin for IFA 2022, which runs from September 2-6. It’s one of the biggest tech expos of the year, and alongside global brands like Samsung and LG, who make everything from laptops to TVs as well as devices for the home, smart home and appliance specialists like SharkNinja and Ring will be showing off their wares.
From a Homes point of view, we’re expecting exciting new product launches and new category announcements. We’re also looking forward to seeing, and getting hands-on with, the latest innovations at the various show-arounds and live product demos.
We’re still finalizing our itinerary for event, but we’ve already pinned down a few key brands that we’ll be meeting with. Here’s who – and what – we’re looking forward to seeing.
Who are we looking forward to seeing at IFA Berlin 2022?
Arçelik
The global home appliances manufacturer, Arçelik, will be showcasing innovations from across their 12 brands, which include Grundig and Beko. Company CEO Hakan Bulgurlu will give a keynote speech on Friday, the first day of the convention, where he’ll focus on the climate crisis and his vision for addressing such challenges.
We’re particularly excited to see new water efficiency solutions from Beko, which may drive real change in homes around the world. We’re also keen to hear about innovations for small appliances, such as vacuum cleaners, coffee machines, and hairdryers.