Once strapped in, users face a 75-inch 4K flatscreen TV a few feet away as well as a smaller touchscreen interface located on the seats’ handlebars. Users select the environment where they want their virtual coaster to be built—like a lush green valley full of lakes and bears—and then use their fingers to draw the actual track layout. Each ride is limited to two minutes in length, and the simulator’s computer automatically determines the hills and elevations of the track sections before virtually rendering the whole experience in real-time with matching sound effects and synced seat movements.
INNTQ doesn’t plan to sell the ROCO simulators but instead intends to partner with businesses that would receive the machines for free and then share the revenues with the company. With a price per ride expected to be around $4, it probably won’t take long for that approach to become extremely profitable.