The Fire TV Stick 4K connected to a TV.

The Amazon Fire TV Stick 4K can be yours for 54% off. You just have to know where to look — or let us look for you! The place to look today is Woot. If you haven’t heard of it, it’s a smaller online retailer owned by Amazon that primarily offers discounted and refurbished Amazon products. Today you can grab the 4K Amazon Fire Stick for $23, a steep discount from its usual $50. Grab it before it sells out.

Why you should buy the Amazon Fire TV Stick 4K

An Amazon Fire TV Stick is a small streaming device that you plug into the back of your TV just like a USB flash drive but via the HDMI port. From there, you get access to all your favorite streaming services, immediately making your TV much smarter. The Amazon Fire TV Stick 4K does all that but adds on 4K support for anyone with a 4K TV. There’s support for leading HDR formats such as HDR10, HLG, and HDR10+, along with Dolby Atmos Audio so you get a great TV or movie-watching experience.

Maybe best of all, you can control it via your voice thanks to the Alexa Voice Remote. It’s possible to adjust the power, volume, and mute buttons on your compatible TV, soundbar, and receiver, but you can also search for something to watch with your voice too. It’s simple to use and very intuitive. As you’d expect from one of the best streaming devices, there’s support for every streaming app you can think of from Netflix to Disney+, HBO Max, and dozens more. You can even watch live TV if you have the right live TV subscription.

Incredibly simple to use, the Amazon Fire TV Stick 4K is a must-have for anyone keen to make their home entertainment smarter. Normally priced at $50, you can buy it for just $23 right now when you buy from Woot. Woot is an Amazon company so it’s basically the same as if you bought from Amazon direct — except you’re saving 54% off the regular price. If you have a Prime membership, you won’t even have to pay for shipping. The price is around until it sells out so you’ll need to be quick. Hit the buy button now before you miss out.

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