That same Sleeping Giants playbook could work for those who helped fuel the insurrection, too. Check My Ads published a step-by-step guide for folks that want to reach out to one of the major ad players, OpenX, which is currently funneling its bucks towards the mouthpieces like Dan Bongino and Steve Bannon, whose outlets played a not insignificant part in promoting lies about election fraud.
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The other half of the Check My Ads operation, Claire Atkin, put it concisely in a Twitter thread earlier this week: “it’s time to tell the advertising industry: we’ve seen enough. We want accountability. It’s time to cut them off,” she wrote. And it starts with sending an email.