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TikTok did not immediately respond to Gizmodo’s request for comment and we’ll update this post when we receive a reply.
The video social network is best known for hosting bite-sized, highly sharable videos that can be consumed in excess exactly because of their brevity, so it’s anyone’s guess how longer-form content will play among audiences with increasingly short attention spans. It should be noted that the platform’s most popular videos currently center around a viral challenge where people severely injure themselves by falling off stacks of milk crates, which admittedly doesn’t demand the rigor of a long-form video format.
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The news of the longer video upload lengths comes just a week after Navarra also reported that TikTok is set to deploy “TikTok Stories,” the Instagram-Snapchat-Fleets copycat feature that will allow users to post content that disappears after 24 hours. Although TikTok has confirmed that a Stories feature is indeed in the works, there is currently no set date for such a feature might become widely available for public use.