If you think about it, there’s an interesting parallel between NFTs and designer handbags. Their value is inflated due to manufactured scarcity. But when you combine the two, you’ve got an opportunity for something really expensive.
Last year, the house of Gucci introduced Gucci Town to Roblox, a platform for children, where the average age of a user is 16. Gucci town is a thrilling virtual experience where, you guessed it, you were able to buy some VR handbags. One of them, the “Gucci Dionysus Bag With Bee,” was reportedly re-sold for 350,000 Robux, the game’s virtual currency.
At the current exchange rate, 350,000 Robux is worth about $3,111 American dollars—but only if you buy the Robux in bulk. You can buy a real-life Gucci Dionysus Bag With Bee from a reseller for $2,110 right now, but you won’t be able to show it off to the other Children playing Roblox, so not worth it.
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