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A quick bit of analysis here of the RTX 4070 Ti models being promoted on Nvidia’s own website: while Team Green might’ve dropped the US MSRP from $899 to $799 when it rebranded the RTX 4080 12GB to christen it this GPU instead, it looks like a third-party manufacturers aren’t playing ball.
Not a single one of the ‘coming soon’ cards listed on Nvidia’s website is priced at $799 – the cheapest is an MSI model at $839.99, and some are priced at the original $899 mark. This could be due to the manufacturers sticking with their original price plan for some of the cards – or they may have already taken an unseen hit when Nvidia renamed the GPU, since factory-overclocked models are frequently a bit more expensive than those that come direct from Nvidia.
It’s worth noting here that there doesn’t appear to be a Founder’s Edition version of the RTX 4070 Ti. This isn’t entirely surprising, since Nvidia tends to prioritise its most powerful cards for first-party FE variants, but it’s a tad unusual since there was a Founder’s Edition RTX 3070 Ti in the previous generation.
Remember, we’re very likely to see scalpers pop up once the card goes on sale. In fact, it looks like some sellers on Newegg are already prepared to capitalize on the inevitable stock shortages here; there are a bunch of RTX 4070 Ti models already listed from independent sellers of varying degrees of sketchiness, and virtually all of them are being offered for upwards of $1,000 – far beyond Nvidia’s MSRP of $799.
Some of these cards are being sold for frankly ridiculous prices, closer to that of the RTX 4090 (though of course, you won’t find one of those at retail price right now either). Needless to say, you shouldn’t buy a 4070 Ti for $1,500!
Unlike with the RTX 4090 launch, Nvidia hasn’t given us a specific timeframe for the release today. We can reasonably assume it’ll be tied to a US timezone, so readers in other timezones may have to wait for a while even though it’s already January 5.
While we wait for RTX 4070 Ti stock to appear, check out our roundup of everything we know about the Nvidia RTX 4070 Ti.
We’ll also be reviewing the GPU, but due to CES 2023 happening at the same time, it’ll be a bit delayed.
When the RTX 4090 went on sale, it sold out almost instantly, and while the RTX 4080 eventually sold out, it took a little longer.
What will happen when the RTX 4070 Ti goes on sale? Due to the value proposition, it could sell out quickly – being the cheapest GPU of the current RTX 4000 series, it could make it more of an ‘impulse’ buy, and people disappointed at not getting the RTX 4080 or even 4090 might try to get the 4070 Ti to tide them over.
Keep this page bookmarked and we’ll help you beat the rush and hopefully snag a new GPU.
Today’s the day! The Nvidia RTX 4070 Ti will go on sale at some point on Thursday January 5. We don’t have the exact time just yet, so we’ll be keeping an eye out and will update this blog when stock starts appearing.
If Nvidia follows its previous launches, we expect it to go on sale at 9am ET, which is 2pm GMT for people following along in the UK.
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