Comedian Will Ferrell is really upset that America is lagging behind Norway — those lugers! — when it comes to using electric vehicles.
That’s the premise of this General Motors’ Super Bowl ad, which will air during the first quarter of Sunday’s game. The commercial, which was released on Wednesday, features Ferrell driving around in the Cadillac Lyriq. The Lyriq is the first electric Cadillac SUV, which comes out at the end of 2022.
Also spotted: comedians Kenan Thompson and Awkwafina in a GMC Hummer EV supertruck. During last year’s Super Bowl, LeBron James first hyped the electric Hummer, which has been revived as an e-truck after being discontinued 10 years ago.
It’s unclear if Ferrell’s efforts will be enough to help America overtake the Norwegians, who are crushing it with electric vehicles. Last year more than 54 percent of new car sales in the Scandinavian country were electric models. In the U.S. it’s a much smaller percentage.
GM hopes to catch up with 30 new EVs, including the Hummer and Lyriq, by 2025 and promises to produce only zero-emission vehicles by 2035. So far there’s only one electric GM available: the Chevy Bolt.