So, with today’s announcement, you can now upload Dolby Vision videos shot on iPhone 12 models onto Vimeo directly without worrying about picture quality degrading. The same applies to Dolby Vision videos edited in iMovie or Final Cut Pro. The feature is live now and is directly integrated into the iOS Photos app so long as you install the Vimeo app. You can also watch these videos in Dolby Vision, provided you’re viewing them on an Apple device that supports it.
Granted, Vimeo is not YouTube. YouTube has more than 2 billion users, while Vimeo has around 200 million. However, Vimeo does allow for higher-quality uploads than YouTube and is largely viewed as a platform used by professionals. Likewise, the people who are serious about shooting in Dolby Vision HDR are most likely creators themselves. You know, people who already understand the format and how best to use it. It was always obvious that Dolby Vision recording on iPhone 12 models was aimed at the creative professional set—so this news makes sense. Is this a means of luring creatives to Apple’s products and keeping them there? Of course: It’s the Apple way.
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