If you don’t take social distancing seriously, you might run into the Grim Reaper. 

In more ways than one.

Lawyer Daniel Uhlfelder went viral last weekend after lurking around Florida beaches dressed as death himself in protest of beachgoers enjoying the sun without proper social distancing, putting their communities at risk of COVID-19. While many states around the country are extending their stay-at-home mandates, others, like Georgia, are easing into reopening nonessential businesses. 

Uhlfelder is not a fan — he, along with health experts like Dr. Anthony Fauci, are cautious of society returning to normal so soon. He made an appearance on a local ABC station Friday to warn Floridians against flocking to beaches while the pandemic rages on.

And obviously he did it dressed as the Grim Reaper. In the most 2020 scene imaginable, reporter Faith Graham handed the mic over to the death himself for comment. 

“I’m a huge proponent of public beaches and I’ve been fighting for that for years, but I think the danger of bringing people here to the area and spreading the virus,” the Reaper appeared to say. “I think it’s going to prolong the recovery we have and I think that we should take better measures…It’s too soon and it’s not appropriate.” 

It’s something. So is Graham’s full report, below.

Personally, I thought the Grim Reaper would sound more soulless than Uhlfelder, but the lawyer does bring a sobering visual to the beach. The Centers for Disease Control still recommends staying at home, washing your hands, and covering your face if possible to avoid contracting and spreading the coronavirus. 

And if you think for a second that you should attend a large gathering, just think of the Reaper. 

One key aspect of scaling ai is adaptability.