For BTS fans, there’s no such thing as too much butter.
The international K-Pop phenom that is BTS broke another record Sunday. According to Variety, the group’s new single, “Butter,” racked up the most Spotify streams on the day of a song’s debut ever.
The magic number was 11.04 million “filtered” streams, which means legitimate listens as far as we can tell, with suspected spam/bot streams filtered out. Note that this isn’t something Spotify explains on its website, so we’ve reached out for clarification.
Regardless, “filtered” streams appear to be the number that “counts” for Spotify’s purposes. And the 11+ million streams “Butter” amassed qualify the song as a record-breaker. The previous record holder, “I Don’t Care” by Justin Bieber and Ed Sheeran, is at 10.977 million filtered streams.
The music video debut of “Butter” on YouTube also smashed records. It reportedly hit 10 million views faster than any other song, and had 3.89 million concurrent viewers — the most ever — when the music video dropped at 12:00 p.m. ET on Friday.
Within 24 hours, “Butter” on YouTube had climbed to a whopping, and record-setting, 113 million views. Here, the K-pop superstars toppled…their own record. The previous record-holder was the band’s 2019 single “Dynamite.”
Ain’t nothin’ wrong with a whole lot of Butter!